Fence Company Marketing for Fence and Deck Builders Who Are Done Sharing Leads

You paid for that lead, and so did three other contractors. Half your site visits end with "I just wanted a price per foot." April to June you turn work away, and by November the crews are standing around.

Fence company marketing should fix that. We run your Google listing, your Google ads and a website that shows your price ranges and asks for measurements and a photo before you drive out. Every call and quote request comes from accounts in your name, so your leads are yours alone, and each month you see which ones became signed jobs.

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  • 5 ★ on Trustindex (5.0 from 49 reviews)
  • Owner-run since 2010
  • Month to month
  • You own everything
  • Your licences and certifications on every page we build

Five things fence and deck builders tell us on the first call

  • “I’m racing three other contractors to the phone.”

    Lead apps sell the same homeowner to everyone who pays. By the time you call back from the job site, they already have three quotes. Calls from your own listing, website and ads go to you and nobody else.

  • “Everyone just wants a price per foot.”

    So give them a range before they call. When your pages show what a cedar privacy fence or a composite deck usually costs, the people who still call have a budget that fits.

  • “April to June I’m drowning. November I’m empty.”

    The phone rings all at once, and the jobs you can't get to go to someone else. We book spring in the winter and push fall builds in late summer, so the work is spread across the season instead of crushed into a few weeks.

  • “Nobody finds me outside my own town.”

    Word of mouth only travels so far. Your Google listing and a page for each town you drive to put you on the map where the work is.

  • “Permits slow everything down.”

    Homeowners stall on what they don't understand. If you pull the permit for them, a plain page that says so turns the hold-up into a reason to hire you.

Recognize two or more?

Let's talk about the one that costs you the most.

Book a call

Why is fence company marketing so competitive?

Nobody needs a privacy fence by tonight. Homeowners plan a fence or a deck over the winter, ask the neighbours what they paid, and get two or three quotes. Most start on Google: the material and the town, then the map, the reviews and a price.

On that same search you're up against:

  • the one-truck crew who quotes low and can start next week
  • the established company with years of reviews
  • big-box stores selling installed fences and decks
  • lead sites that sell the homeowner's request to several contractors at onceIn 2023 the US Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million over misleading claims about the job requests it sold contractors.
  • the deck builder who now does fences, and the fence company now doing decks

You don't win by being the cheapest.

You win by being easy to find in every town you drive to, by showing your work and your prices, and by being the one who calls back first.

Who we help in deck and fence

A two-person fence crew and a design-build backyard company need different things. Find yours.

  • Residential fence installers

    Homeowners · days to weeks

    Wood and cedar privacy fences, vinyl, aluminum and chain-link. Homeowners pick on price, reviews and who called back fastest.

  • Deck builders

    Homeowners · weeks to months

    Pressure-treated, cedar and composite decks, multi-level builds, stairs and railings. A big ticket people research for weeks.

  • Outdoor living and backyard builds

    Homeowners · a season or more

    Pergolas, covered decks, screened porches and full backyard makeovers.

  • Pool fences and gates

    Homeowners · before the pool opens

    Enclosures with rules to meet and a deadline set by the first hot weekend.

  • Commercial and farm fencing

    Property managers, builders and farms · weeks to months

    Chain-link for sites and lots, security fencing, gates, and farm and field fence.

  • Repair and staining crews

    Homeowners · same week

    Storm repairs, sagging gates, deck staining and sealing. Smaller tickets, and a way to meet next year's new-build customer.

Five jobs fence company marketing has to do

Five jobs, in the order a homeowner meets you, all in your name.

  1. Be the fence and deck company people find first

    We fill out your Google listing with every town you install in and a steady stream of project photos, each labelled with the fence or deck type and the town. We build a page for each service in each town you want work from. Your Google ads are split so fences and decks each get their own budget, and searches like "DIY fence" and "fence installer jobs" are blocked so you stop paying for them. Where Google's Local Services Ads (the pay-per-call ads at the very top of the page, with the "Google Verified" check mark) make sense in your area, we set those up too.

    What's involved: Fence company SEO, Deck builder marketing, Google Maps and local SEO, Google Ads management

    Proofwe've run the Google ads for Elie's Fencing Solutions in Ottawa since 2019, with separate ads for fences and decks. What they brought in last season is in the results below.

  2. A website that shows your prices and screens out the ballpark shoppers

    A page for each fence and deck you build, with your price range, real photos from real yards and what's included. A quote form that asks for length, height, material, gates and a photo of the yard, so you can price most jobs from the truck and save the drive for buyers. If you handle permits, a page that says so. Your licences, insurance and warranties on every page.

    What's involved: Fence marketing agency, Website design

    Proof, from an HVAC client (a different trade, the same homeowners searching Google)after we rebuilt the website of Lloyd HVAC Services in East York, Toronto, with a page for each service, inquiries from Google search went from about 8 a month to 45 within six months (dates to come).

  3. Pick up every call, even when you're setting posts

    You're on a site all day. The homeowner who calls at noon and gets your voicemail calls the next company on the list. Our AI receptionist answers in your company name, asks what they're planning, the material and the rough size, takes the address, and books the site visit or a callback. Missed calls get a text back right away, and unsigned quotes get a polite follow-up.

    What's involved: AI receptionist, Missed-call text-back, One place for every call, text and form

    Proof, from an HVAC clientAW Mechanical Systems in Brampton went from answering about 65% of its calls to 96% (dates to come).

  4. More five-star reviews, and spring booked before it starts

    A text after every finished job asking for a Google review, with a one-tap link and a nudge to mention the fence or deck and the town. Pre-booking offers from January to March to past customers and to everyone whose quote didn't sign last year. A fall-build push in late summer. A note to the neighbours around each finished job, because a new fence sells the next one on the same street. Every message names your company and has an easy way to opt out.

    What's involved: Review requests, Email and text follow-up

    Proofresult to come

  5. See which ads are paying for themselves

    Every ad, listing and page has its own phone number, so you can see which ones bring in work and which ones to cut. Fences and decks are counted separately. Once a month you get one plain report: calls, quote requests, site visits booked, jobs signed (from what you tell us), what each signed job cost, and what we'll change next month.

    What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report

    Proofboth deck and fence results below come from the clients' own Google call records and website forms. Every number is a real call or a real quote request, not a click.

Results depend on your market, your budget and how fast you answer the phone.

Fewer tire-kickers, more signed jobs

A homeowner fills in your quote form late on a Sunday night in February.

  1. The form asks what you'd ask on the phone: fence or deck, material, rough length or size, height, gates, a photo of the yard, and when they want it done.
  2. They've already seen your range on the page they came from, so the people who send the form are in the right ballpark.
  3. A text goes back within a minute, in your company name, saying you got it and when you'll call.
  4. First thing Monday you see the request, the photo and the measurements in one place. You price it from the office and only drive out for the jobs worth the trip.

The price shoppers don't disappear. They just stop costing you evenings.

How a website that books jobs works

Deck and fence leads you own, not leads you rent

Lead apps and directories sell the same homeowner's request to several contractors at once. You pay whether it books or not, race to call back, and find a stack of quotes already on the kitchen table. Some numbers don't answer. And the day you stop paying, the requests stop.

The leads we produce are calls and quote requests from your own website, your own Google listing and your own ad account. Nobody else gets them, we never sell or share them, and if you leave us, the listing, the reviews, the website and the phone numbers stay with you. We count them the way you do: site visits booked and jobs signed.

The full comparison, including what each one costs, is on deck builder leads and fence contractor leads. Other trades: exclusive contractor leads.

Your year with us: a deck and fence marketing calendar

Fences and decks have one big rush and a long quiet stretch. We get you booked before the rush and keep the crews working after it.

  1. January to MarchBook spring before it starts

    Homeowners plan in winter. Pre-booking offers go to past customers and last year's unsigned quotes, and ads step up in your towns.

  2. April to JuneThe rush

    Every call answered, the quote form doing the screening, and ads trimmed to the jobs and towns you want, so you don't pay for work you can't take.

  3. July and AugustFill the fall

    Fall-build offers go out while people are still in the backyard, and the review requests keep going.

  4. September and OctoberFall builds and repairs

    Ads for fall installs, storm repairs and staining, and a note to the neighbours around every finished job.

  5. November and DecemberThe quiet months

    Your year in signed jobs, next spring's plan, and this year's project photos onto your pages.

Wondering how early your spring could be booked?

Ask us on the call.

Book a call

Deck and fence results, named

A grey composite privacy fence with black posts around a backyard pool and cabana, built by Elie's Fencing

Elie's Fencing Solutions

Fence and deck builder · Ottawa, ON

More than twice the calls on a slightly bigger budget

The season before

From March to September 2025, Elie's Google ads brought in 203 phone calls

What we did

We run Elie's ads for fences and decks separately, aimed at people looking for a fence or deck company in Ottawa and nearby towns, and count every call and quote request they bring in

After, March to September 2026

  • 477 phone calls from Google ads, more than twice as many
  • 298 quote requests from the website on top of that
  • an ad budget only 18% bigger than the year before

Read the full story

quote to come

A composite deck with black aluminum railings and steps down to an interlock patio, built by Backyard Pros

Backyard Pros

Decks and fences · town to come

250 calls and quote requests for decks and fences, at about $36 each

When

  • March 2020 to August 2022, in Canadian dollars

What we ran

  • Its Google ads for deck and fence jobs, with every call and quote request counted

Read the full story

Results depend on your market, your budget and how fast you answer the phone.

See all results

What deck and fence owners say

quote to come

Read our reviews

What we won't do

  • Sell or share your leads.Not with the fence company across town, not with anyone.
  • Lock you in.Month to month, always.
  • Keep your stuff in our name.Your website, Google listing, ad account and phone numbers are yours from day one.
  • Mark up your ad spend.It goes straight to Google or Meta from your own account.
  • Send you a report full of clicks.It opens with calls, quote requests and signed jobs.
  • Put prices on your pages you won't honour.You set the ranges; we write the pages around them.

Is your fence or deck company a good fit?

We're not the cheapest option, and we're not for every crew.

A good fit if you:

  • carry the licences and insurance your work needs, and are happy to show them
  • pick up the phone, or have someone who does, and call people back the same day
  • want a fuller, steadier season, not just more people asking for prices
  • will tell us which quotes turned into signed jobs, at least for the first three months
  • can give it at least three months before you judge it

Probably not a fit if you:

  • can't answer the phone or call back the same day
  • want results without being involved for the first three months
  • are shopping for the cheapest invoice, or for homeowner names to buy by the dozen
  • can't invest for at least three months
  • want ads promising prices or install dates your crews can't back up

Not sure which side you're on?

Ask us. We'll tell you straight.

Book a call

Your first 90 days

  1. The first two weeks

    Set-up, in your name.

    We fix up your Google listing, open or take over your ad account in your name, give every ad and page its own phone number, and put every call, text and form in one place. The AI receptionist learns your services, towns, prices and hours, and missed-call text-back goes on.

  2. Weeks three and four

    Ads live for the jobs you want.

    Fence and deck ads run separately, the first price-range pages and the new quote form go up, and you can see which ad or search each call came from.

  3. Months two and three

    Cut what doesn't sign.

    We drop the searches that bring price shoppers, add pages for more towns and job types, and line up your next pre-booking or fall-build offer. By the end of month three you know what a signed job costs you, and which ads and searches bring them in.

If you start with us in the fall, those three months are your spring prep.

Three rules we don't break

  1. No markup on your ad spend, and every ad gets its own phone number so you see what it brings in.
  2. You own everything, month to month.
  3. Results counted in signed jobs, not clicks.

See how we work

What fence company marketing costs with us

Three plans, month to month. Ad spend is separate and goes straight to Google or Meta from your own account, with no markup.

Foundation

$1,500a month

For one- or two-crew companies:

  • your website with price-range pages
  • your Google listing
  • review requests
  • one place for every call, text and form
  • a website chat that takes quote requests around the clock

Full Schedule

$3,000a month

For companies ready to book the season early:

  • everything in Foundation, plus
  • Google and Facebook ads split by fences and decks
  • the AI receptionist
  • winter pre-booking and follow-up by text and email
  • a monthly report in signed jobs

Market Leader

$5,000a month

For several crews or several towns, or fences, decks and outdoor living under one roof:

  • everything in Full Schedule, plus
  • more towns
  • more ad reach and regular planning calls with us
See what each plan includes

Where we work

We work with fence and deck builders across Canada and the US.

Map of Canada with the cities linked on this pageTorontoMississaugaToronto area

Working somewhere else? Here are all the cities we serve.

Fence company marketing questions

Something else on your mind? Call (647) 254-0850 and ask.

Start with your Google listing: every town you install in, new project photos and a review after every job. Build a page for each fence and deck type, with a price range on it. Run Google ads in the months you want calls. Answer every call, and book next spring before this winter ends.

With us, $1,500 to $5,000 a month plus your ad spend, with no markup on the ads. The number to watch is what each signed job costs you, and whether it's coming down. Your monthly report shows it.

Never. Your calls and quote requests come from your own website, your own Google listing and your own ad account, and we don't sell them to anyone.

Yes. They're different buyers with different budgets, so each gets its own ads, its own pages and its own line in your report. If decks are where the money is this year, decks get the budget.

It is if the agency counts what you count: calls, quote requests and signed jobs. It isn't if you get a report full of clicks, a year-long contract and a website you don't own. Ask any fence marketing agency, us included, who owns the accounts and what happens when you leave.

There's no long contract. We work month to month. Your website, Google listing, ad account, phone numbers and customer list are in your name from day one, and if you leave, they go with you.

Ads can bring calls within the first month. Google Maps and search take months rather than weeks, but they keep paying off the longer they run. The rest depends on your market, your budget, the time of year you start, and how quickly you pick up.

Book a call about your fence or deck company

Thirty minutes with someone who knows the deck and fence season. We'll look at where your calls and quote requests come from now, where they slip away, and what we'd fix first. If we're not the right fit for your company, we'll tell you that too.

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Preston MartellyFounder of JavaLogix