Half the calls want a patio for the price of a lawn cut. The guy with one mower and a trailer quotes less than your fuel. And the homeowner who wants a real backyard called three other companies before you finished your route.
Landscaping marketing should bring you the work your crews are built for: design-build and hardscape projects, maintenance customers who renew every year, and contracts that keep you busy when the grass stops growing. We set up and run your Google listing, your Google Ads, a website that shows off your finished work, and follow-up that brings customers back. All in your name, and the calls are yours alone.
“Everyone wants it done cheap.”
You quote a fair price for a patio and hear back that someone else will do it for half. Those calls eat your evenings and rarely turn into work.
“The guy with a mower and a trailer undercuts everybody.”
You can't beat him on price, and you shouldn't try. You beat him on photos of finished work, on reviews, and on looking like a company that will still be around next spring.
“I’m buried in April and scrambling by August.”
Spring calls arrive all at once, and you turn good work away. Then the phone goes quiet just when you need the next season's work lined up.
“The lead sites charge me whether I win the job or not.”
The same homeowner gets sent to five companies. You pay for the name, then find out they hired someone last week.
“I’m on a job all day. Calls go to voicemail.”
Nobody answers the phone from the seat of a mower or the bottom of a dig. By the time you call back at six, they've booked someone else.
“Advertising myself never came naturally.”
You're good at the work. Writing ads, fixing a website and asking for reviews is a different job, and it's the one that gets pushed to Sunday night.
A design-build firm and a three-truck mowing company sell very different things. Find yours.
Homeowners · weeks to months
Patios, interlock, retaining walls, outdoor kitchens. Big tickets, long decisions, and homeowners who look at a lot of photos first.
Homeowners · by the season
Weekly cuts, fertilizing programs, aeration, cleanups. Smaller tickets that pay off when customers renew year after year and add services.
Homeowners · season after season
Garden care, pruning, mulching and spring and fall cleanups for people who want the yard looked after without thinking about it.
Property managers and business owners · by bid
Plazas, condos, offices and the snow that comes with them. These are won on a bid list, not a search.
Homeowners and property managers · before the first storm
For many companies the winter half of the year.
Homeowners · spring and summer
Sprinkler installs and start-ups, outdoor lighting, the add-ons that pay well.
Also: sod and grading, tree and shrub care, and owner-operators running their first full season.
Five things, done in order, all in your name.
Homeowners start planning a backyard months before they call. We fill out your Google listing with every service and every town your trucks cover, add photos of finished work, and keep it active, so you show up on the map at the top of Google. Each service gets its own page: patios, retaining walls, design, lawn care, cleanups, snow. Your Google Ads run by job type and only for the work you have room for, so a fully booked spring doesn't cost you money. Searches like "landscaping jobs" and "DIY patio" are blocked. Where Google's Local Services Ads (the pay-per-call ads at the very top of the page, with the "Google Verified" check mark) make sense for lawn care in your area, we set those up too.
What's involved: Landscaping marketing agency, Google Maps and local SEO, Google Ads
Big, real photos of your work, grouped by project, because that's what people came to see. A page for each service that says what's included and what it usually costs. A quote form that asks for the address, the yard size, a few photos, a budget range and a timeline, so you know which calls deserve a site visit. Your licences, insurance and warranties on every page.
What's involved: Website design
A missed call gets a text back right away, so the homeowner knows you saw it. Our AI receptionist can answer in your company name, take the address and what they need, and book the site visit. A quote that hasn't been accepted after a few days gets a polite follow-up instead of being forgotten.
What's involved: Missed-call text-back, AI receptionist
A text after every finished job asking for a Google review, with a one-tap link. Before your season starts, past customers get a note to book their program early. Lawn customers hear about aeration, cleanups and lighting. Summer customers hear about snow contracts while it's still warm. Every message names your company and has an easy way to opt out.
What's involved: Review requests, Email and text follow-up
Every ad, listing and page gets its own phone number, so you see which one made the phone ring. Every call, text and quote form lands in one place. Once a month you get one plain report: calls, booked jobs (from what you tell us), what each booked job cost, and what we'll change next month. If the patio ads bring in only lawn-cut requests, we fix them or cut them.
What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report
Price shoppers aren't going away. But they don't have to take up your evenings. Here's how we sort them out before they reach you:
Job-request sites send the same homeowner to several companies and charge every one of them. You pay whether you win or not, and plenty of what you pay for is someone shopping for the lowest number.
The calls we bring in come from your own website, your own Google listing and your own ad account. Nobody else gets them, we never resell them, and if you leave, the website, the listing and the phone numbers stay with you. For residential versus commercial work, lawn care in particular, and how the cost compares with buying names, read our page on Landscaping leads.
We don't have a landscaping result to show you yet. Here is the closest one: a fence and deck builder, working the same backyards and the same short spring.
Elie's Fencing Solutions
Results depend on your market, your budget and how fast you answer the phone.
See all resultsWe're not the cheapest option, and we're not for every company.
Something else on your mind? Call (647) 254-0850 and ask.
Work back from the jobs you want. If a patio project is worth a lot more to you than a season of lawn cuts, you can afford to pay more for a patio call. That's why we split the ads by job type. With us you pay $1,500, $3,000 or $5,000 a month, plus your ad budget with no markup, and the monthly report shows what each booked job cost. See what each plan includes.
Earlier than most do. Homeowners plan patios and new gardens over the winter, and the companies that show up then get booked first. Lawn care sign-ups come in a rush when the snow melts, so your offers to past customers should go out before that.
Yes. Lawn care is about keeping customers for years and filling your routes, so reviews, renewals and add-on offers matter most. Landscaping projects are bigger one-off sales, so photos, price ranges and a good quote form do the heavy lifting. Most companies do some of both, and so does your marketing.
Show prices or ranges on your website, ask for a budget and photos on the quote form, and block the searches that bring bargain hunters. You won't stop every one, but you'll stop spending your evenings on them.
We can help you get on the bid list. A commercial page that looks as professional as the larger firms, reviews from commercial customers, and a fast, clean quote all count. The relationships are still yours to build.
You do, from day one. We work month to month, and if you leave, your website, Google listing, ad account and phone numbers go with you.
Thirty minutes, ideally before your season starts. We'll look at where your calls come from now, which jobs you're losing to price, and what we'd fix first. If we're not the right fit, we'll tell you that too.
