From idle winters to two new techs.
George Lloyd's heating and cooling shop in East York, Toronto, lived on word of mouth. After we rebuilt its website with a page for each service, Google search started sending real work, and the shop hired to keep up. This Lloyd HVAC case study shows what changed, with a name and a date on every number.
Two more techs hired to keep up with the work.
57
phone calls and 27 quote requests from Google ads in one six-month season, April to September 2026. Of those calls, 36 lasted 30 seconds or longer. Ad spend: US$5,115 (the account bills in US dollars).
For comparison
In 2023, the last earlier year the account ran ads, Google ads brought in 40 calls all year.
These are calls and inquiries, not booked jobs. The ad account doesn't hold job data, so we don't claim installs we can't count.
Results depend on your market, your budget and how fast you answer the phone.
Lloyd HVAC was a good shop that people found by word of mouth. That works until it doesn't. Summer brought more calls than the trucks could handle. Then from October to March, two techs sat idle. The only other source of work was one HomeAdvisor listing, where the same homeowner goes to several shops at once.
The website wasn't helping. Google had little reason to show it to someone searching for a furnace repair or an AC install in the towns next door, so the shop barely showed up outside its own neighbourhood. Search was sending a trickle.
A lot of HVAC owners describe the same thing to us: busy when the weather is bad, quiet when it isn't, and no steady source of calls they own.
We did the work to make the shop show up in the nearby towns where it was invisible, so a homeowner a few kilometres away could find it as easily as a neighbour. Later, in the spring and summer of 2026, we ran Google ads for the shop as well, with its own phone number on the ads and a quote form on the website, so George could see exactly which calls the ads brought in.
Placeholder photoWe rebuilt the website with a separate page for each service the shop sells, instead of one page that tries to say everything. A homeowner searching for one specific job lands on the page about that job. Google can match each page to the search it answers. Before each slow season, past customers got maintenance-plan offers, so the quiet months had something on the board.
If you want the detail on how we build HVAC sites, see HVAC website design. For the search side, see HVAC SEO, and for the ads, HVAC PPC.
Placeholder photoThe result that matters most in this story isn't on a report. It's the hiring. A shop that had techs sitting idle in winter ended up needing more of them. That's what steady calls from your own website do: they don't just fill a gap, they change what you can say yes to.
“Working with Preston has been one of the best decisions we’ve made. He walked us through exactly what we needed to ensure a strong return on our investment. Extremely transparent, consistent communication, and always follows up to confirm that what he’s implemented is delivering results. I truly believe Preston is the best at what he does.”
George LloydLloyd HVAC Services Inc., East York, TorontoThey made room for the work.
When the calls came, George hired instead of letting the phone ring out. Marketing only pays off if someone picks up.
They asked for proof.
George wanted to know that what we built was bringing in work, not just that it looked good. That's the right question to ask any agency, us included.
Every number on this page has a source and a date. Where a number came from the shop's inquiries, we say so. Where it came from the Google Ads account, we say that, and we count only real calls from Google's own call log, not taps on a phone number. We never put a client's name on a number that isn't theirs.
Source: the shop's inquiries from search, measured dates to come.
Source: Google's own call log and the website's quote form, pulled October 3, 2026.
A Brampton heating and cooling shop that stopped sending busy-hour calls to voicemail.
One heating season of Google ads, including Google's pay-per-call ads.
Run an HVAC shop in Toronto? See how we work as an HVAC marketing agency in Toronto, or read the whole picture on HVAC marketing.
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