Deck Builder Leads
Deck builder leads, the kind worth having, are calls and quote requests for decks that come to your phone and nobody else's. Ours come from your own Google listing, your own website and your own ad account, so you never race other builders to the same homeowner.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- 863 College St, Toronto
Where deck builder leads come from
- Lead sites and home-project apps. You pay for each lead, and the same homeowner is often sent to several builders.
- Google's Local Services Ads, the pay-per-call ads at the very top of the page with the "Google Verified" check mark. You pay per call, not per click.
- Your own website and Google listing. Homeowners search "deck builder near me" or "composite deck installation" and call you straight from the results.
- Referrals and yard signs. Good calls, but you can't turn them up when the calendar has a gap.
Why bought leads let you down
Builders who buy leads tell us the same things:
- "The homeowner had three other builders call before I did."
- "Half the numbers don't answer."
- "They wanted a price, not a deck."
And you pay for the lead either way. That's a bidding war, not a job.
Leads you buy vs leads you own
| Bought | Owned | |
|---|---|---|
| Who else gets the call | Often several builders. | Only you. |
| Who owns the number and the listing | The lead company. | You. |
| What you pay for | Every lead, good or bad. | Your ad budget and our plan, and you see what each call cost. |
| When you stop paying | The calls stop that day. | Your listing, your reviews and your pages keep bringing calls in. |
How we produce yours
A page for each deck you build: composite, pressure-treated wood, cedar, railings and stairs, covered decks and pergolas. Each with your price range and real project photos.
A quote form that filters. It asks for the size, the material, the height off the ground and a photo of the yard, so you can quote before you drive out.
Google ads for the deck jobs you want, in the towns you'll drive to. Every ad gets its own phone number, so you see which one made the phone ring.
Every call answered. A missed call gets a text back right away.
How we fill the season before spring starts is on deck builder marketing.
What a deck lead costs
Backyard Pros, a deck and fence company, got 250 calls and quote requests for decks and fences from its Google ads, at about $36 each (CAD, March 2020 to August 2022). Read the Backyard Pros story
Results depend on your market, your budget and how fast you answer the phone.
Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup on it. Your report counts booked jobs, not clicks. See what each plan includes.
Deck builder leads questions
Something else on your mind? Call (647) 254-0850 and ask.
It depends where they come from. Lead sites charge for every lead, whether it books or not. With your own ads, you take what you spent and divide it by the calls you got, and that's your cost per call. We do that math for you every month.
Yes. They come from your listing, your website and your ads, so nobody else gets them. We never sell, share or resell a call.
A range, yes. People ask Google what a 14x20 deck costs long before they call a builder. A range by material keeps the price shoppers from booking your evenings.
Yes, see fence contractor leads. For every trade we work with, see exclusive contractor leads, and for everything we do for decks and fences, Deck and fence marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up