Plumbing Marketing That Answers the Call When You Can't

The flooded-basement call goes to whoever picks up first. If you're under a sink, or asleep, that isn't you. And the job request you paid for last week went to three other plumbers as well.

Good plumbing marketing fixes that without turning your shop into a sales floor. We put you on the map in the towns you cover, run your Google ads for the jobs you want, build a website that books them, and make sure someone answers every call, day or night. Everything is in your name. The calls are yours alone, and each month you see which ones turned into booked jobs.

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What plumbers tell us on the first call

Most of this isn't your fault. It's how the job-request sites, and a lot of agencies, are set up to work.

  • “The flooded-basement call goes to whoever picks up first.”

    Nobody leaves a voicemail with water coming through the ceiling. They call the next plumber on the map. We make sure every call gets answered, and a missed one gets a text back right away.

  • “I’m sick of faucet calls.”

    Running toilets and dripping taps fill the day while the drain, water-heater and sewer jobs go to someone else. We build pages and ads for the work you want more of, and stop paying for the calls you don't.

  • “Google Ads cleaned out my bank account.”

    Usually the ads ran in towns you don't drive to, for searches like "how to fix a leaky tap". We cut those, keep the ads to your area, and give every ad its own phone number.

  • “I paid for that call, and so did the plumber across town.”

    Sites that sell homeowner requests often sell the same one more than once. Calls from your own listing, website and ads go to you, and nobody else.

  • “I’m new in town and nobody knows my name.”

    Word of mouth takes years. A proper Google listing, steady reviews and a page for every area you cover get you there sooner.

  • “The franchise down the road outspends me.”

    You won't beat a national brand on budget. You beat it on reviews from the street next door, and on picking up.

Sound like your week?

Tell us which one costs you the most.

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Why is plumbing marketing so hard to get right?

Plumbing has two kinds of customer, and most marketing treats them as one.

The first has water on the floor. A burst pipe, a backed-up drain, no hot water before work. That person doesn't compare quotes. They look at the map, glance at the stars and call whoever answers. The second is planning: a water heater that's getting old, a bathroom going in, a sewer line the inspector flagged. That person reads reviews, asks two or three plumbers for a price and takes a week to decide.

On the same search you're up against:

  • the one-van plumber who answers from the job and quotes low
  • the franchise brand with a national ad budget and a call centre
  • sites that resell homeowner requests to several companies at onceIn 2023 the US Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million over misleading claims about the job requests it sold.

You win by being the plumber who's close by, well reviewed, clearly licensed, and actually picks up the phone.

Who we help in plumbing

Plumbing is a lot of different businesses. Find yours.

  • Residential service and repair

    Homeowners · same day

    Leaks, clogs, running toilets, fixtures.

  • Emergency and after-hours

    Homeowners · right now

    Burst pipes, backups, no hot water, flooded basements. Whoever answers gets the job.

  • Drains, camera work and sewer lines

    Homeowners and property managers · days

    Drain cleaning, camera inspections, sewer line repair and replacement.

  • Water heaters

    Homeowners · days to weeks

    Tank and tankless, repair or replace, owned or rented.

  • Renovation and new-build plumbing

    Renovators, builders, homeowners · weeks to months

    Bathroom and kitchen plumbing, rough-in and finish.

  • One-van shops and new plumbers

    By stage · now

    You answer the phone from under a sink.

Also: light commercial and backflow testing, sump pumps, combined plumbing and heating shops, and multi-location companies.

What good marketing for plumbers actually does

Five jobs, done in order, all in your name.

  1. Be the plumber people find when water's on the floor

    We fix up your Google listing so you show on the map in every town your vans cover, with your real hours and photos of real jobs. We build a page for each service in each town: emergency plumbing, drains, water heaters, sewer lines, sump pumps. Your Google ads are split by job type, so emergency ads run when you're on call and water heaters get their own budget. Searches for "DIY", "parts" and "plumbing jobs" are blocked. Where Google's Local Services Ads (the pay-per-call ads at the very top of the page, with the "Google Verified" check mark) pay off in your area, we set those up too.

    What's involved: Plumber marketing agency, Google Maps and local SEO, Google Ads management

    Proof, from an HVAC client (same homeowners, same emergency calls)Lloyd HVAC Services in East York got 57 calls and 27 quote requests from its Google ads in one season, April to September 2026 (dates to come).

  2. A website that books drain and water-heater jobs, not just faucet calls

    A page for each job you want more of: drains, water heaters, sewer lines, sump pumps, emergency calls. Honest price ranges on the planned work, so the shoppers sort themselves out before you drive over. A tap-to-call button that stays on screen, because some of your callers are standing in water. A short form that asks what's leaking, where, and how bad, with room for a photo. Your licences and certifications on every page we build.

    What's involved: Website design

    Proof, from an HVAC client (same homeowners, same emergency calls)after we rebuilt Lloyd HVAC Services' website with a page for each service, inquiries from Google search went from about 8 a month to 45 within six months (dates to come).

  3. Answer every call, even at two in the morning

    Our AI receptionist answers in your company name, day and night. It asks what's going on, takes the address and a callback number, and passes anything urgent straight to whoever's on call. A clogged sink at dinner time gets booked into the morning. No script about memberships, no upsell: it answers, takes the details and gets the job to you. Missed calls get a text back right away, and quotes that haven't booked get a polite follow-up after two days.

    What's involved: AI receptionist, Missed-call text-back, One place for every call, text and form

    Proofsee what answering every call did for AW Mechanical Systems, an HVAC shop, in the results below.

  4. More five-star reviews, and the next job from the last customer

    A text after every job asking for a Google review, with a one-tap link. A note to past customers when their water heater is getting on in years. A sump-pump check offer before the spring rain, and a reminder to the homes whose drains back up every year. Every message names your company and has an easy way to opt out.

    What's involved: Review requests, Email and text follow-up

  5. See what each booked job cost you

    Every ad, listing and page has its own phone number, so you know which ones bring in work and which ones to cut. Each month you get one plain report: calls, booked jobs (from what you tell us), what each booked job cost, and what we'll change next month.

    What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report

    Proof, from an HVAC client (same homeowners, same emergency calls)AW Mechanical Systems in Brampton brought what it paid per inquiry down from $142 to $38 (dates to come).

Results depend on your market, your budget and how fast you answer the phone.

Every call answered, 24/7

It's a quarter past two on a Sunday morning. A homeowner is standing in a wet basement. You're asleep, and you should be.

  1. Your AI receptionist answers in your company name, on the first ring.
  2. It asks what's happening: water coming in, a backed-up drain, no hot water, or a quote for later. It takes the address and a callback number.
  3. Water on the floor is flagged as urgent and texted to whoever's on call. Anything that can wait is booked for the morning.
  4. When you start your day, you, or whoever runs your office, see every call, text and form from the night in one place.

You get the job, not the plumber who happened to be awake.

Listen to recorded demo calls: demo calls to come

How answering every call works

Plumbing leads you own, not leads you rent

Buying job requests is renting. You pay for each name, race other plumbers to call it, and the day you stop paying, the phone goes quiet.

The calls we bring in come from your own website, your own Google listing and your own ad account. Nobody else gets them, and we never resell them. The reviews you collect, the pages we build and the phone numbers are yours, and they keep working after you leave us. For how the costs compare, have a look at our page on plumbing leads. Other trades can read exclusive contractor leads.

Your year with us: a plumbing marketing calendar

Plumbing is busy all year, but the calls change with the weather.

  1. Deep winter

    Frozen and burst pipes, no-hot-water calls, heaters giving out.

    What we do: every call answered at night, emergency ads up, a review request after every job.

  2. Spring thaw and rain

    Sump pumps, backups, wet basements.

    What we do: sump-pump check offers to past customers before the rain, drain and backup ads in the towns that flood.

  3. Summer

    Steadier and a little slower, and the one time you have a minute to think about marketing.

    What we do: the new pages go up, the listing gets fixed, and water-heater and sewer-line ads take the budget.

  4. Fall

    Before the first freeze.

    What we do: water-heater and winterizing reminders, outdoor tap and sump checks, and your year in booked jobs with next year's plan.

If your winters don't freeze, we set the calendar to your area.

Wondering what your quiet weeks could look like?

Ask us on the call.

Book a call

Results from heating and cooling shops, the trade next door

Plumbers and HVAC shops serve the same homeowners and lose jobs the same way: the phone rings out. These are named HVAC clients, with their real towns.

Tony Waithe of AW Mechanical Systems in a furnace room

AW Mechanical Systems

Heating and cooling · Brampton, ON

From voicemail at busy hours to almost every call answered

From an HVAC client (same homeowners, same emergency calls).

Before

  • A steady Google Ads budget, with no way to tell ad calls from referrals
  • At busy hours more than 30% of calls went to voicemail because the techs were on jobs

What we did

  • Rebuilt the ads around the searches that pay inside their service area
  • Gave every ad its own phone number
  • Added the AI receptionist for after-hours and overflow calls, and followed up on quotes that hadn't booked

After

  • 63 inquiries a month, up from 22
  • 96% of calls answered, up from about 65%

Read the full story

A furnace installed by Newtown Energy

Newtown Energy

Heating and cooling

A full heating season of calls, at a cost the owner could see

81 calls and quote requests in one heating season, about $60 each (CAD, October 2023 to July 2024) · to be confirmed

What we did

  • A separate Google listing and ads for each area they cover, calls sent to the location nearest the caller, and maintenance offers to existing customers

Read the full story

The Lloyd HVAC Services truck

Lloyd HVAC Services

Heating and cooling · East York, Toronto

From two idle techs every winter to hiring two more

Before

  • Word of mouth and one listing on a job-request site
  • Two techs sat idle every winter

What we did

  • A new website with a page for each service, and maintenance offers before each slow season

After

  • Two more techs hired to keep up

Read the full story

Results depend on your market, your budget and how fast you answer the phone.

See all results

What owners say

From an HVAC owner who hands us the same kind of calls you get:

George Lloyd of Lloyd HVAC Services with the company truck in East York, Toronto
George LloydLloyd HVAC Services Inc., East York, Toronto

“Extremely transparent, consistent communication, and always follows up to confirm that what he’s implemented is delivering results.”

Read our reviews

What we won't do

  • Sell or share your calls.Not with the plumber across town, not with anyone.
  • Lock you in.Month to month, always.
  • Keep your stuff in our name.Your website, Google listing, ad account and phone numbers are yours from day one.
  • Mark up your ad spend.It goes straight to Google or Meta from your own account.
  • Put a sales script on your phone.The receptionist answers, takes the details and books the job. No pitch in your name.
  • Send you a report full of clicks.It opens with calls, booked jobs and what each one cost.
  • Advertise prices or response times you can't stand behind.

Is your plumbing company a good fit?

We're not the cheapest option, and we're not for every shop.

A good fit if you:

  • are properly licensed and insured, and happy to show it
  • pick up the phone, or have someone who does, and call people back the same day
  • want more drain, water-heater and sewer work, not just small calls
  • will tell us which calls turned into jobs, at least for the first three months
  • can give it a full season before you judge it

Probably not a fit if you:

  • can't answer the phone or call back the same day
  • are shopping for the cheapest invoice, or for homeowner names to buy by the dozen
  • can't invest for at least three months
  • want ads promising prices or arrival times your shop can't back up

Not sure which side you're on?

Ask us. We'll tell you straight.

Book a call

Your first three months

  1. The first two weeks

    Set-up, in your name.

    We fix up your Google listing, open or take over your ad account in your name, give every ad and page its own phone number, and put every call, text and form in one place. The AI receptionist learns your services, towns and hours.

  2. Weeks three and four

    Ads live for the jobs you want.

    Emergency ads run apart from water heaters and drains, and the first new pages go up.

  3. Months two and three

    Cut what doesn't book.

    We drop the searches that bring tire-kickers, add pages for more towns and services, and set up your next seasonal offer. By the end you know what a booked job costs you, and where they come from.

Three rules we don't break

  1. No markup on your ad spend, and every ad gets its own phone number so you see what it brings in.
  2. You own everything, month to month.
  3. Results counted in booked jobs, not clicks.

See the full first 90 days

What plumbing marketing costs with us

Three plans, month to month. Ad spend is separate and goes straight to Google or Meta from your own account, with no markup.

Foundation

$1,500a month

For one-van shops and owner-operators:

  • your website, Google listing and local search
  • review requests
  • one place for every call, text and form
  • a website chat that takes requests around the clock

Full Schedule

$3,000a month

For shops ready to fill the board:

  • everything in Foundation, plus
  • Google and Facebook ads
  • the AI receptionist
  • follow-up by text and email
  • a monthly report in booked jobs

Market Leader

$5,000a month

For multi-van and multi-location companies:

  • everything in Full Schedule, plus
  • more towns
  • more ad reach and regular planning calls with us
See what each plan includes

Where we work

We work with plumbing companies across Canada and the US, from our office at 863 College St in Toronto.

Map of Canada with the cities linked on this pageTorontoMississaugaToronto area

Working somewhere else? Here are all the cities we serve.

Plumbing marketing questions

Something else on your mind? Call (647) 254-0850 and ask.

Get your Google listing right in every town you cover, with real photos and steady reviews. Build a page for each service. Run Google ads split by job type, so emergencies and water heaters don't share a budget with tap repairs. Answer every call, day and night. Ask every customer for a review. And give every ad its own phone number, so you know what's bringing in work.

They're the pay-per-call ads at the very top of Google with the "Google Verified" check mark, and plumbing is one of the trades they suit. They can bring calls quickly, but you pay for each one and you don't own the listing. We run them alongside your own listing and ads, and keep them only if the calls book.

Never. They come from your own website, your own Google listing and your own ad account, and we don't sell them to anyone.

No long contract. We work month to month. Your website, Google listing, ad account, phone numbers and customer list are in your name from day one, and if you leave, they go with you.

Ads and Local Services Ads can bring calls within the first month. The map and Google search take longer, think months rather than weeks, but they keep paying off the longer they run. How fast it goes for you depends on your market, your budget and how quickly you pick up the phone.

Plenty of plumbers start on their own with a Google listing and a simple website. Bring someone in when the phone isn't keeping up with the vans, or when you're spending on ads and can't tell what they bring. Our page on hiring a plumber marketing agency lists the questions to ask any agency, us included.

Yes. Our Foundation plan is built for them: a Google listing that shows up, a website that books, review requests and missed-call text-back. Add ads and the AI receptionist when you're ready for more calls.

Book a call about your plumbing company

Thirty minutes with someone who knows plumbing. We'll look at where your calls come from and where they're slipping away, and tell you what we'd fix first. No pitch. If we're not the right fit for your shop, we'll tell you that too.

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Preston MartellyFounder of JavaLogix