Why we sort it this way
Most owners we talk to have bought marketing in pieces. A website from one company. Ads from another. An answering service, a review app, a social media person. Each one says its piece is working, and the phone still doesn't ring the way it should.
The trouble is that a customer can slip away at any of the three steps. If nobody finds you, nothing else matters. If they find you but your website looks like a placeholder and you have six reviews from years ago, they pick someone else. If they pick you and the call goes to voicemail, you paid for a customer and handed them to the competition.
So we look at all three, fix the weakest one first, and count the result in booked work, not clicks.
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