Deck Builder Marketing
Deck builder marketing is how a deck company books its season before the season starts: composite and wood decks, multi-level builds and full backyard projects, from homeowners who know the price range before they call. We set up and run your Google listing, your Google ads and a website that books jobs.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- 863 College St, Toronto
Why deck builders need their own marketing
The spring rush
From April to June the phone rings all at once, then November goes quiet. We push winter pre-booking from January to March, so spring is booked before it starts.
Big tickets, long research
A deck is a big purchase. Homeowners compare for weeks, so your pages answer what it costs, how long it takes and what's included.
Composite or wood
People search the material, not just "deck builder". A page for each material and deck type catches those searches.
Permits
Homeowners worry about them. A page that says you handle the permit turns that worry into a reason to hire you.
Deck builder SEO
Most deck jobs start with a search like "deck builder near me" or "composite deck installation". To show up:
- your Google listing filled with project photos and every town you build in
- a review request after every build, so reviews mention the deck
- a page for each deck type, material and town you want work from
Google ads and Local Services Ads
Google ads run only for the jobs you want, in the towns you'll drive to. Google's Local Services Ads, the pay-per-call ads at the very top of the page with the "Google Verified" check mark, let you pay per call instead of per click. Every ad gets its own phone number, so you see which one brings in work.
A deck and fence result
Backyard Pros, a deck and fence company, got 250 calls and quote requests for decks and fences from its Google ads, at about $36 each (CAD, March 2020 to August 2022). Read the Backyard Pros story
Results depend on your market, your budget and how fast you answer the phone.
Deck builder marketing questions
Something else on your mind? Call (647) 254-0850 and ask.
In January. Homeowners plan their summer deck in winter, and the builders they find first fill their spring calendar first.
Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup. See what each plan includes.
Yes. See fence company SEO, or everything we do for the trade on deck and fence marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up