A job-request site sends you a $75 light-switch call that four other shops also got. The homeowner who needs a new panel calls whoever answers first, and you were in a crawlspace. Good electricians lose good work this way every week.
Electrician marketing should send you the jobs you'd pick if you could choose. We set up and run your Google listing, your Google Ads, a website that sells the bigger jobs, and an answering service that picks up when you can't. It's all in your name, the calls are yours alone, and each month you see which ones turned into booked work.
“The lead sites send me the jobs nobody else wanted.”
A switch, a fixture, a quick look at a flickering light. By the time you've driven there, you barely make anything. Those calls fill a day without paying for it.
“That homeowner got four other quotes before I called back.”
HomeAdvisor, Thumbtack and sites like them sell the same request to every shop that pays. You race to the phone, then race to the lowest price. The calls we bring in come from your own listing, website and ads, and nobody else gets them.
“I miss calls when I’m in a panel or up a ladder.”
You can't answer with your hands in a live box. The homeowner doesn't wait. They call the next name on the map.
“The unlicensed guy quotes half of what I do.”
Homeowners can't always tell the difference from a listing. You win when your licence, your reviews and your finished work are right there before they call.
“It’s all referrals, and referrals come in waves.”
Realtors and renovators send you a run of work, then go quiet for a month. Word of mouth is great until it isn't.
“I’ve paid for marketing and still can’t tell what it did.”
A report full of clicks tells you nothing about the panel job you quoted last week. Ours counts calls and booked jobs.
A one-van shop and a crew of twelve journeymen want different things from their marketing. Find yours.
Homeowners · same day
Breakers that trip, outlets that spark, power that's out in half the house. Small jobs, but they're how most homeowners meet you.
Homeowners · days to weeks
The job most electricians want more of. People often need one because they're adding something big: a heat pump, a hot tub, an electric car.
Homeowners · weeks
Level 2 chargers, heat-pump circuits, battery backup. Homeowners research these for a while before they call.
Homeowners · after the last outage
Demand jumps after a storm and fades as people forget.
Builders and renovators · project by project
Basement suites, kitchens, additions and older homes being gutted. This work comes through people, not searches.
Property managers and business owners · weeks to months
Tenant fit-outs, lighting retrofits, service contracts for stores and offices.
Also: low-voltage, data and security camera installers, and owner-operators just going out on their own.
Five things, done in order, all in your name.
We fill out your Google listing with every service and every town your vans cover, add photos of real jobs, and keep it active, so you show up on the map at the top of Google. Each job you want more of gets its own page: panel upgrades, EV chargers, generators, rewires, commercial service. Your Google Ads are split by job, so panel upgrade searches get their own budget and don't fight over it with service calls. Searches like "electrician salary" and "how to wire a switch" are blocked, so you stop paying for people who were never going to hire you. Where Google's Local Services Ads (the pay-per-call ads at the very top of the page, with the "Google Verified" check mark) make sense in your area, we set those up too.
What's involved: Electrician marketing agency, Google Maps and local SEO, Google Ads
A page for each job, written the way homeowners ask about it: what a panel upgrade involves, how long an EV charger install takes, whether they need a permit. Honest price ranges where you're comfortable giving them. Your licence number, insurance and warranties on every page. A quote form that asks what the job is, the address and a photo, so you know whether it's a service call or a panel change before you load the van. And a page for the builders and renovators who send you work.
What's involved: Website design
Our AI receptionist answers in your company name, day and night. It sorts an emergency from a quote request, takes the address and what's going on, and either books the visit or passes it straight to whoever's on call. A missed call gets a text back right away. A quote that hasn't been accepted after a couple of days gets a polite follow-up.
What's involved: AI receptionist, Missed-call text-back
A text after every job asking for a Google review, with a one-tap link. Past customers hear from you when there's a reason: the homeowner whose panel you upgraded last year may want an EV charger now, and the one who bought a generator needs it checked before winter. Realtors and renovators get a short note when you have room on the schedule. Every message names your business and has an easy way to opt out.
What's involved: Review requests, Email and text follow-up
Every ad, listing and page gets its own phone number, so you see which one made the phone ring. Every call, text and form lands in one place. Once a month you get one plain report: calls, booked jobs (from what you tell us), what each booked job cost, and what we'll change next month. If the panel upgrade ads aren't bringing in panel upgrades, we cut them.
What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report
It's late on a Sunday. A homeowner smells something burning near the panel and half the house has no power. You're at dinner with your phone in your jacket.
The homeowner got an answer. You decide who goes out.
How answering every call worksJob-request sites sell the same homeowner's request to several shops at once. You pay whether you get the job or not, and a lot of what you pay for is small work or someone just pricing it out.
The calls we bring in come from your own website, your own Google listing and your own ad account. Nobody else gets them, we never resell them, and if you leave, the website, the listing and the phone numbers stay with you. For where these calls come from and how the cost compares with buying them, read our page on Electrician leads.
Safeguard Electric
Results depend on your market, your budget and how fast you answer the phone.
See all resultsWe're not the cheapest option, and we're not for every shop.
We work with electricians across Canada and the US, from our office at 863 College St in Toronto. For shops in the city, see Electrician marketing Toronto. Everywhere else: cities we serve.
Something else on your mind? Call (647) 254-0850 and ask.
Start from the job, not a percentage. Work out what a panel upgrade or an EV charger install is worth to you and how many quotes you usually close. That tells you what a call can cost and still pay. With us you pay $1,500, $3,000 or $5,000 a month, plus your ad budget with no markup, and the monthly report shows what each booked job cost, so you can judge it yourself. See what each plan includes.
Give each one its own page and its own ads, so people searching for that job find a page about that job. Answer the questions homeowners have before they call. Show your licence and your reviews. Then follow up with past customers, because the house you rewired is the house that buys a charger next.
Often, yes. You pay per call instead of per click, and the "Google Verified" check mark helps with homeowners who worry about who they're letting in. They pay off most alongside a strong Google listing and plenty of reviews, not instead of them. We'll tell you on the call whether they make sense in your area.
Ads can bring calls within the first month. Showing up on the map and in Google's results takes longer, usually months rather than weeks, but it keeps paying off the longer it runs. How fast it goes for you depends on your market, your budget and how quickly you pick up.
You do. The website, Google listing, ad account and phone numbers are in your name from day one. We work month to month, and if you leave, everything stays with you.
No. Plenty of the shops we talk to are one or two vans with the owner still on the tools. A smaller shop usually starts with the Google listing, reviews and a simple website that books, then adds ads once there's room on the schedule.
Thirty minutes with someone who knows how electricians win work. We'll look at where your calls come from now, where the bigger jobs are slipping away, and what we'd fix first. If we're not the right fit, we'll tell you that too.
