Referring dentists send fewer patients than they used to, the aligner chains undercut your fee, and most orthodontic marketing stops at the consult. Then the family goes home to think about it, and nobody calls them back.
We fix the whole path, from the first search to the first appointment: your Google listing, your Google and Facebook ads, a website that books consults, an AI receptionist that answers every call, and follow-up for families who haven't started, all in your practice's name. Each month you see how many consults we booked and how many started.
“Our referring dentists stopped sending patients.”
Some retired, some sold to a group, some keep the simpler cases now. We get families finding you directly on Google, so one quiet referrer can't empty your consult schedule.
“The general dentist down the road does aligners now.”
Adults who used to be sent to you get offered aligners at their cleaning. We make sure adults comparing options online find you, and see who would be treating them.
“The aligner chains and the corporate offices undercut our fee.”
You won't win on price. You win as the doctor-owned practice families trust: your name, your reviews, and your fees and financing explained before anyone books.
“We book consults, but they don’t start.”
Usually it's what happens around the consult: no idea of the fee, nothing on financing, nobody following up. We fix the page they read before and the follow-up after.
“Pending patients just go quiet.”
"We'll think about it" turns into months of silence. Families who haven't decided get friendly texts and emails in your practice's name until they start or tell you no.
“Our marketing just stopped, and nobody told us.”
An ad paused, a form broke, and the report still said all was well. Your report counts consults and starts, and every account is in your name, so you can look for yourself.
A parent hears "you should see an orthodontist" at a cleaning. Then they search: braces for kids, an orthodontist near me, what braces cost. They read reviews, look at a couple of websites, and often book more than one consult before choosing on fee, financing and trust. Adults do the same, mostly about aligners.
On those same searches you're up against:
Now families choose an orthodontist the way they choose everything else: on Google, by reviews, and by who answers the phone.
That's where a doctor-owned practice can win. Parents want a family practice with a doctor they can meet. Your marketing has to make that obvious before they call.
Orthodontist marketing isn't one size. A new practice and a multi-office group need different things. Find yours.
Families · weeks
One doctor, one or two offices. You need to be the name parents find, and every consult call answered.
By office · ongoing
Each office gets its own towns, Google listing and phone number, so you see where the starts come from.
No referral base yet · now
No referring dentists know you yet. Families who find you on Google build your first year.
First year · referrals at risk
The referring dentists knew the old doctor, not you. We keep families coming while you rebuild those ties.
Adults and parents · comparing
Families are weighing you against cheaper offers. Your fees, reviews and story as the doctor do the work.
Phase I, teens, adults · by treatment
Early treatment, braces for teens, aligners for adults, complex cases. Each gets its own page and ads.
Also: bilingual and French-language practices, and practices that want more adult patients.
Five jobs, done in order, all in your practice's name.
We rebuild your Google listing so you show up on the map in every town your patients come from, with real photos and steady new reviews. We build a page for each treatment in each town: braces, clear aligners, a child's first visit. Your Google Ads are split by treatment, and searches like "orthodontist jobs" or "DIY aligners" are blocked so you stop paying for them. Facebook and Instagram ads run separately for parents and for adults. And we work on showing up when people ask ChatGPT or Google's AI which orthodontist to see.
What's involved: Google Maps and local SEO, Google Ads management, Facebook ads management, AI search optimization
A page for each treatment, written for the person reading it: parents on the braces pages, adults on the aligner pages. Fees explained as plainly as you're comfortable with, plus financing, payment plans and how insurance or benefits cover orthodontics, so nobody books a consult just to ask the price. A consult request that asks who it's for (a child, a teen or an adult) and what they're considering, with a smile-photo upload if you want one. A website chat for questions at night. And your story as a doctor-owned family practice: who treats each patient and who owns the office.
What's involved: Website design
Our AI receptionist answers in your practice's name, day and night, and books the consult or passes it to your office. Missed calls get a text back, and website requests get a reply within minutes. See how a call goes.
What's involved: AI receptionist, Missed-call text-back, One place for every call, text and form
Families who had a consult but haven't started get friendly texts and emails until they start or tell you no. Observation patients get a reminder when it's time to come back. Appointment reminders cut down on no-shows. Families get a review request with a one-tap link. Every message names your practice and has an easy way to opt out.
What's involved: Email and text follow-up, Review requests
Every ad, listing and page gets its own phone number, so you see which ones bring in consults. Each month you get one plain report: calls, consults booked, starts (from what your office tells us), what each start cost, and what we'll change next.
What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report
A parent calls after work, at 6:15 pm, and your office has closed for the day.
If the family doesn't start after the consult, the follow-up keeps going.
How answering every call worksReferrals from general dentists built most orthodontic practices, and they still matter. But they've thinned out. General dentists keep more aligner cases, offices sell to groups, and a practice bought from a retiring orthodontist can watch the old doctor's referrers drift away within months. A practice that depends on a handful of referring offices is one retirement away from a quiet schedule.
The families are still out there, and more of them start on Google. A parent searches, reads your reviews, looks at your website and calls. Nobody has to send them. That's the path we build: your listing, your treatment pages, your ads, your reviews, and a phone that gets answered.
Keep your dentist relationships strong as well. We add a page for referring dentists to your website, with an easy way to send a patient, and help you send the offices that refer to you short, regular updates. Local ties help too, like sponsoring a school team. They pay off most when families who hear your name can find you right away.
Starts follow the school year and the insurance year. We get you ready before each busy stretch and use the quieter weeks on purpose.
| Months | What families are doing | What we do for you |
|---|---|---|
| January–February | A new insurance year | Consult push for families with fresh benefits; follow-up to pending patients |
| March–April | Parents start thinking about summer | Braces ads running by April, so summer starts get booked |
| May–June | End of school; often slower | Follow-up for pending and observation patients; review requests |
| July–August | The busiest months for starts: braces on before school | Every call answered; ads at full strength |
| September–October | Kids back at school; adults think about themselves | Adult aligner ads; observation reminders |
| November–December | Benefits about to reset | "Use your benefits before they reset" reminders; your year in consults and starts |
Orthodontic practices we work with in the US, and what we did for each.
Bronzeville Orthodontics
Cameron Station Orthodontics
10 new patients a month, at $70 per inquiry
Results depend on your market, your budget and how fast you answer the phone.
See all resultsWe're not the cheapest option, and we're not for every practice.
We fix up your Google listing, open or take over your ad account in your practice's name, give every ad and page its own phone number, and put every call, text and form in one place. The AI receptionist learns your treatments, offices and hours, and missed-call text-back goes on.
Braces for kids and aligners for adults run as separate ads, the first treatment pages go up, and follow-up begins for pending patients.
We drop the searches that bring price shoppers and job seekers, add pages for more towns and treatments, ask every family for a review, and get ready for your next busy season. By day 90 you know what a consult costs you, how many start, and which ads bring them in.
Three plans, month to month. Ad spend is separate and goes straight to Google or Meta from your own account, with no markup.
$1,500a month
For a single-office practice getting the basics right:
$3,000a month
For practices ready to fill the consult schedule:
$5,000a month
For multi-office groups:
Plus your ad spend, paid to Google or Meta directly.
See what each plan includesSomething else on your mind? Call (647) 254-0850 and ask.
Get your Google listing right in every town your patients come from, with real photos and steady reviews. Build a page for each treatment, written for parents or for adults, with fees, financing and insurance explained. Run Google Ads by treatment, and Facebook and Instagram ads split between parents and adults. Answer every call, day and night, and text back the ones you miss. Follow up with every pending patient until they start or say no, and keep your referring dentists in the loop. And give every ad its own phone number, so you know which of these brings in starts.
There's no single right number, and anyone who quotes one without looking at your area is guessing. The number we'd watch is what each start costs you, and whether it's coming down. With us you pay one of three monthly plans plus your ad budget, and the monthly report shows what each consult cost and, once your office tells us which ones started, what each start cost.
Ask any orthodontic marketing company, us included, the same questions. Who owns the website, the Google listing and the ad account? It should be you. Does the report count consults and starts, or clicks? Can you leave month to month? And do they talk your language: starts, pending patients, observation, phase I? If the answers are vague, keep looking.
Yes. Parents search for braces for their child and care about who will treat them, the fee, financing and appointments around school. Adults mostly research aligners and want treatment that fits around work. So they get separate pages and separate ads.
Most consults that don't start are lost before or after the appointment. Before: the family didn't know the fee or how they'd pay it. After: nobody followed up. So we put fees, financing and insurance on your website, and the consult request asks what they're considering, so your team is ready. Families who haven't decided get friendly texts and emails until they start or tell you no. You choose the wording and how often.
No long contract. We work month to month. Your website, Google listing, ad account, phone numbers and patient list are in your practice's name from day one, and if you leave, they stay with you.
Thirty minutes with someone who knows how orthodontic practices win starts. We'll look at where your consults come from and where families slip away before they start, and tell you what we'd fix first. If we're not the right fit for your practice, we'll tell you that too.
We look at four things: whether new-patient calls get answered, how your Google listing stacks up against the practices near you, whether your website books consults or just sits there, and whether you can tell which ads bring in families. You get what we find in plain words.
Get the free practice check-up
