Centre Hygiéniste Dentaire LaSalle
A dental client you can look up
An independent hygiene clinic, and a client of ours.
Dental Marketing for Practices That Want a Full Schedule
There are gaps in the book on weekday afternoons. New-patient calls ring out while the front desk is at lunch. And the last agency promised 30 new patients a month, then sent a report full of clicks.
Dental marketing should fix that. We run your Google listing, your Google Ads, a website that books new patients, an AI receptionist that answers when your front desk can't, and the follow-up that brings patients back, all in your practice's name. Each month you see how many new patients booked in and what each one cost. Your licences and certifications go on every page we build.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- Month to month
- You own everything
- No markup on ad spend
Six things dentists tell us on the first call
“Tuesday and Wednesday afternoons are half empty.”
An empty chair is chair time you never get back. We put ads behind the services you want more of and send reminders to patients who are due, so the quiet hours fill first.
“New-patient calls ring out at lunch and after hours.”
Someone with a toothache doesn't leave a voicemail. They call the next practice on the map. Our AI receptionist answers in your practice's name, and missed calls get a text back right away.
“The last agency promised us a flood of new patients.”
Then the contract ran a full year and the report counted clicks. We don't promise a number we can't see yet. We show you how many new patients actually booked, every month.
“Patients come once and never book the next cleaning.”
Recall slips quietly. Patients who are overdue get a friendly text or email with a link to book, and the people who came in for an emergency get asked back for a checkup.
“Half the calls just ask what a cleaning costs.”
Price shoppers tie up the front desk. A page for each service, with fee ranges where your rules allow and plain answers on benefits and direct billing, means more callers already know what to expect.
“The corporate office down the street outspends us.”
You won't beat a group on budget. You beat them by being the independent practice people can find, with steady reviews, a website that shows who will treat them, and a phone that gets answered.
Why is dental marketing so crowded?
A toothache doesn't shop around. The patient opens the map, glances at the reviews and calls whoever answers. A family new to the area takes longer: they compare reviews, check whether you take their benefits or insurance, and look at your hours. Implants, aligners and cosmetic work are slower again, often weeks of reading before anyone books a consult.
On the same search you're up against:
- corporate groups with a big ad budget and a call centre
- the long-established practice with hundreds of reviews
- booking sites that list every dentist in town and send the patient to whoever has an opening
- agencies selling the same template website to every dentist in your area, sometimes to the practice across the street
- the new practice that opened last year and is spending heavily to fill its chairs
It isn't just you. In a late-2024 American Dental Association survey of 728 dentists, more than a quarter (26.9%) named keeping the schedule full and keeping patient numbers up as a top challenge for 2025. Source: Becker's Dental Review
You don't win by outspending the group down the street.
You win by being the easiest practice to find, trust and reach:
- Close by
- Well reviewed
- Clear about fees and benefits
- and quick to pick up.
Who we help in dental
Marketing for dentists isn't one-size-fits-all. A solo family practice and a group with several locations need different things. Find yours.
Solo general and family practices
Families · this week
Cleanings, checkups and the emergency that calls on a Monday morning. You need to be on the map in your area, and every call answered.
Multi-dentist and group practices
By location · ongoing
Each location has its own neighbourhood, Google listing and phone numbers, and its own line in the report.
New practices and practice buyers
First year · now
Empty chairs, or a patient list you just bought. You need new patients quickly, and the existing ones to stay when the name on the door changes.
Cosmetic and implant practices
Adults · weeks to months
High-value treatment that patients research for weeks. A page and ads for each treatment, and follow-up for people who asked about a consult but haven't booked.
Independent hygiene clinics
Recall patients · twice a year
Your work runs on recall. Patients due for a cleaning get a reminder, and new ones find you on the map.
Pediatric practices
Parents · around the school calendar
Parents book around school and summer, read reviews from other parents, and want to see who will be looking after their child.
Also: bilingual and French-language practices, sedation dentistry, periodontal and endodontic practices, and independent practices up against corporate chains.
What a dental marketing company should actually do for you
Five jobs, done in order, all in your practice's name.
Be the practice people find when a tooth starts hurting
We rebuild your Google listing so you show up on the map in the neighbourhoods your patients come from, and build a page for each service you want more of: emergency visits, implants, aligners, family dentistry, cleanings. Your Google Ads are split by service, so an implant consult gets its own budget, and searches like "dental assistant jobs" or "DIY whitening" are blocked so you stop paying for them.
What's involved: Google Maps and local SEO, Google Ads management
A website that books new patients, not just phone calls
A page for each service, with fee ranges where your rules allow them. Plain answers to what every new patient asks: do you take my insurance or benefits, do you bill directly, are you open evenings or Saturdays, are you taking new patients. An online booking request that asks whether they're new or returning, what they need and when suits them, so whoever calls back knows what's coming. Your dentists' names, photos and credentials, so patients see who will treat them.
What's involved: Website design
Answer every call, even after hours
Our AI receptionist answers in your practice's name whenever the front desk can't: at lunch, after hours, or when both lines are ringing. It asks whether the caller is a new or existing patient and what's going on, and either books the visit or passes it to your front desk first thing. Missed calls get a text back right away. Booking requests that haven't turned into an appointment within a day or two get a polite follow-up.
What's involved: AI receptionist, Missed-call text-back, One place for every call, text and form
More 5-star reviews, and patients who come back
A text after each visit asking for a Google review, with a one-tap link. Recall reminders to patients who are overdue for a cleaning, and a note to bring back patients who haven't been in for a while. Late in the year, a "use your benefits before they reset" reminder to patients who still have coverage left. Every message names your practice and has an easy way to opt out.
What's involved: Review requests, Email and text follow-up
See what you got for your money each month
Every ad, listing and page has its own phone number, so you know which ones bring in new patients and which ones to cut. Each month you get one plain report: new-patient calls, how many booked, which services they asked about, what each new patient cost, and what we'll change next month. If your front desk tells us who came in, the report counts them too.
What's involved: One place for every call, text and form, a phone number for every ad, a plain monthly report
No new-patient call goes to voicemail
It's 12:40 on a Tuesday. The front desk is at lunch, and a new patient with a cracked tooth is calling the first practice on the map.
- Your AI receptionist answers in your practice's name, on the first ring.
- It asks what your front desk would ask: new or existing patient, what's going on, which benefits or insurance they have, and the best time to come in.
- It books the visit or passes it on. A call about pain, swelling or a broken tooth is flagged for your team right away. A cleaning or a consult request waits for the afternoon.
- When the front desk is back, every call, text and booking request from lunch is in one place, and every missed caller has already had a text back.
Your front desk stays in charge. The AI receptionist takes the overflow, so nobody has to choose between the patient at the counter and the phone.
How answering every call worksYour year with us: a dental marketing calendar
Dental has a rhythm too. Most plans reset with the calendar year, summer is quieter in general dentistry, and the last weeks of the year get busy. We plan around it.
| Months | What patients are doing | What we do for you |
|---|---|---|
| January–February | A new benefits year; families book checkups | Ads for new patients and checkups; recall reminders for anyone overdue; review requests |
| March–April | Steady months | Pages for the services you want to grow; more reviews; recall reminders |
| May–June | Whitening and cosmetic work before weddings and summer events | Cosmetic and whitening ads; follow-up on consult requests |
| July–August | Vacations; slower in general dentistry | Bring back patients who haven't been in; fill the gaps around holidays |
| September–October | Back to school; kids' checkups | Family and pediatric ads; reminders for children due a cleaning |
| November–December | The "use it before it resets" rush | Reminders to patients with benefits left; after-hours answering for the busiest weeks; your year in new patients and next year's plan |
What we can show you today
We don't have a dental result we can put a name and a number on yet, and we won't borrow one from another kind of practice to fill this space.
What we can show you: a dental client you can look up, the orthodontic practices we work with, our reviews on Trustindex, our prices (published below, month to month), and a free look at where your own new-patient calls are slipping away before you spend anything.
Orthodontic practices
Bronzeville Orthodontics and Cameron Station Orthodontics
Same phones, same front desk, different patients
Orthodontic practices we work with. Their work is on our orthodontic marketing page.
What we won't do
- Promise a number of new patients a month.Nobody can know it before seeing your area, and the agency that promises one usually counts something else.
- Quote your patients, or post testimonials where your rules don't allow them.We work to the advertising rules of the regulator you answer to.
- Write claims your regulator wouldn't accept.No "best dentist in town", no "painless", and no before-and-after photos unless the patient agreed in writing and your rules allow them.
- Lock you in.Month to month, always.
- Keep your stuff in our name.Your website, Google listing, ad account, phone numbers and patient list are yours from day one.
- Mark up your ad spend.It goes straight to Google or Meta from your own account.
- Send you a report full of clicks.It opens with new patients and what each one cost.
Is your practice a good fit?
We're not the cheapest option, and we're not for every practice.
A good fit if you:
- run an independent practice or a small group
- answer the phone, or are happy to let us answer it when you can't
- want new patients who come back for hygiene, not one-visit coupon shoppers
- will tell us which calls booked and who came in, at least at the start
- can give it at least three months before you judge it
Probably not a fit if you:
- want a guaranteed number of new patients a month
- can't call booking requests back the same day
- want discount ads that fill a chair once and never again
- can't stay with it long enough to judge it
- want ads making claims your regulator wouldn't accept
Your first 90 days
- Days 1 to 14
Set-up, in your name.
We fix up your Google listing, open or take over your ad account in your practice's name, give every ad and page its own phone number, and put every call, text and booking request in one place. The AI receptionist learns your services, your hours, the benefits and insurance you accept, and how you want urgent calls handled. Missed-call text-back goes on.
- Days 14 to 30
Ads live for the services you want.
Ads for new patients run separately from ads for implants or aligners, the first new service pages go up, and you can see which ad or search each call came from.
- Days 30 to 90
Cut what doesn't book.
We drop the searches that bring price shoppers and job seekers, add pages for more services and neighbourhoods, start review requests after visits, and send recall reminders to overdue patients. By day 90 you know what a new patient costs you, and which ads and searches bring them in.
Three rules we don't break
- No markup on your ad spend, and every ad gets its own phone number so you see what it brings in.
- You own everything, month to month.
- Results counted in new patients, not clicks.
What dental marketing costs with us
Three plans, month to month. Ad spend is separate and goes straight to Google or Meta from your own account, with no markup.
Foundation
$1,500a month
For a single-location practice that wants the basics done right:
- your website, Google listing and local search
- review requests
- one place for every call, text and form
- a website chat that takes booking requests around the clock
Full Schedule
$3,000a month
For practices ready to fill the book:
- everything in Foundation, plus
- Google and Facebook ads
- the AI receptionist
- follow-up by text and email
- a monthly report in new patients
Market Leader
$5,000a month
For groups with several locations:
- everything in Full Schedule, plus
- more locations and neighbourhoods
- more ad reach
- regular planning calls with us
Plus your ad spend, paid to Google or Meta directly.
See what each plan includesWhere we work
We work with dental practices across Canada and the US.
Working somewhere else? Here are all the cities we serve.
Dental marketing questions
Something else on your mind? Call (647) 254-0850 and ask.
It depends on how many locations you have and how fast you want to grow. The number worth watching is what each new patient costs you, and whether it's coming down. With us you pay one of three monthly plans plus your ad budget, which goes from your own account to Google or Meta with no markup. The monthly report shows what each new patient cost, so you can judge it for yourself.
Whether you call it a dental marketing company, an agency or a dental marketing consultant, the job is the same: get the right patients to find you, make it easy for them to book, make sure somebody answers, and bring them back for their next visit. For us that means your Google listing, your website, your Google and Facebook ads, answering and follow-up, review requests and recall reminders, and a monthly report in new patients.
Ads can start bringing calls within the first month. Google Maps and search take longer, think months rather than weeks, but they keep paying off the longer they run. How fast it goes for you depends on your area, your budget and how quickly your practice picks up the phone.
No. We can't know that number before we've seen your area, the practices around you and how your phones get answered, and neither can anyone else. Agencies that promise one tend to count calls, clicks or form fills and call them patients. We'd rather show you, every month, how many new patients actually booked and what each one cost.
It is if the agency counts what you count: new patients who book, show up and come back. It isn't if you get a report full of clicks, a contract you can't leave for a year and a website you don't own. Ask any dental marketing agency, us included, who owns the accounts, how you'll know which calls came from their work, and what happens if you leave.
No long contract. We work month to month. Your website, Google listing, ad account, phone numbers and patient list are in your name from day one, and if you leave, they go with you.
Yes. Dental advertising rules differ from one province or state to the next, and some don't allow testimonials or reviews on a dentist's own website. We write to the rules you work under: no patient testimonials or before-and-after photos where they aren't allowed, no claims you can't back up, and fees shown only the way your rules permit. You approve every page before it goes live.
Book a call about your practice
Half an hour with someone who knows how a practice fills its schedule. We'll look at where your new patients come from now and where calls are slipping away, and tell you what we'd fix first. If we're not the right fit for your practice, we'll tell you that too.
Book a call.
Get the free practice check-up.
We look at four things: whether your new-patient calls get answered, how your Google listing stacks up against the practices near you, whether your website books patients or just sits there, and whether you can tell which ads bring in new patients. You get what we find in plain words.
Get the free practice check-up