Plumbing Leads
Plumbing leads from a lead company are often shared, so you pay for the call and then race other plumbers to the customer. We make yours a different way: from your own Google listing, ads and website, so every call is yours alone, and someone answers it at 2 a.m.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
What a lead is in plumbing
A lead is someone who asked you for help: a call, a text, a form. A burst pipe at midnight and a water heater quote for next month are both leads. They are not worth the same, and they don't need the same marketing.
Pay per lead, pay per call, or calls you own
- Pay per lead
- You pay for every request, including wrong numbers and people who already booked someone else. The same request often goes to other plumbers.
- Pay per call
- You pay for each call that lasts long enough to count. Better, but the number, the listing and the reviews belong to the service, and the calls stop when you stop paying.
- Calls you own
- They come from your own Google listing, website and ads. You pay for the ads and the work to run them. The number, the reviews and the pages stay yours.
How to get plumbing calls of your own
Your Google listing
Hours, service area, photos, and a review after every job. This is where people look when water is on the floor.
Google's Local Services Ads
The pay-per-call ads at the very top of the page with the "Google Verified" check mark.
Google ads by job type
Emergency, drains, water heaters, sewer lines, only in the towns you cover.
Past customers and referrals
A reminder when their water heater is due, and a thank-you text that asks for a review.
Neighbourhood apps like Nextdoor
Recommendations travel fast there, so a good job on one street brings the next.
Emergency calls and planned work
- Emergency calls go to whoever answers
- We make sure every call gets answered, day or night, and a missed call gets a text back right away.
- Planned work gets compared
- Water heaters, repiping and sewer lines get researched first. A page for each, with a price range and your reviews, gets you on the shortlist.
A result from a heating and cooling company

From an HVAC client (same homeowners, same emergency calls): AW Mechanical Systems in Brampton brought its cost per inquiry down from $142 to $38. Read the AW Mechanical story
Results depend on your market, your budget and how fast you answer the phone.
Plumbing leads questions
Something else on your mind? Call (647) 254-0850 and ask.
Start with your Google listing and reviews, then add Local Services Ads and Google ads for the jobs you want. Answer every call, day and night. Past customers already trust you, so stay in touch.
Bought leads are priced per request or per call, and the price changes with the job and the town. We'd rather you count the cost of a booked job. Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup. See what each plan includes.
Yes. They come from your own listing, website and ads, so no other plumber gets them, and we never resell them. For other trades, see exclusive contractor leads or HVAC leads.
Yes. Read plumber marketing agency for what's included, or start at plumbing marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up