Marketing Case Studies With a Name on Every Number

Any agency can show you a graph going up. These marketing case studies show you whose business it was, where it started, what changed, and when we measured it. If we can't say all of that about a number, it isn't on this page.

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George Lloyd of Lloyd HVAC Services with the company truck, one of our marketing case studies
Tony Waithe of AW Mechanical Systems in a furnace room his company installed
Fabian Atkins of Newtown Energy beside a furnace

How we count

A lot of owners have been handed a report full of clicks. So here's how we keep score.

  • Every number has a name

    A real business, in its real town. Our clients gave us permission to use their names.

  • Every number has a start, an end and a date

    “More calls” means nothing. “From this many to that many, between these months” does.

  • We say where it came from

    Google’s own call log, the website’s quote form, the client’s call records. Not our opinion.

  • We count calls and quote requests, not "engagement"

    And we don’t call them booked jobs unless booked jobs were counted.

  • We never borrow

    A number from one client never appears under another client’s name.

Filter the stories

Looking for a business like yours? Filter by the kind of business, or by what we did: getting found, the website, answering calls, reviews, or knowing what works.

Results, named

Showing all 9 stories

  • A grey composite privacy fence with black posts around a backyard pool and cabana, built by Elie's Fencing

    Elie's Fencing

    Fences and decks, Ottawa, ON

    More than twice the calls on a budget that grew by less than a fifth.

    203 to 477

    Calls from Google ads, March to September 2025, then the same months of 2026

    Read the Elie's Fencing case study

  • A composite deck with black aluminum railings and steps down to an interlock patio, built by Backyard Pros

    Backyard Pros

    Decks and fences

    Deck and fence calls and quote requests at a price that worked.

    250

    calls and quote requests, about $36 each (CAD, March 2020 to August 2022)

    Read the Backyard Pros case study

  • A white shaker kitchen with glass-front upper cabinets, a sage-grey island with a white quartz top and pendant lights, from Kitchen Tune-Up

    Kitchen Tune-Up

    Kitchen remodeling, Bloomfield, New Jersey

    Three years of kitchen calls from its own ads.

    473

    phone calls and 317 quote requests from Google ads, January 2022 to March 2025

    Read the Kitchen Tune-Up case study

  • The Lloyd HVAC Services truck

    Lloyd HVAC Services

    Heating and cooling, East York, Toronto

    A new website got the shop found in the towns next door, and it hired two more techs.

    About8 to 45

    inquiries a month from Google search, within six months

    Read the Lloyd HVAC case study

  • A furnace room installed by AW Mechanical Systems

    AW Mechanical Systems

    Heating and cooling, Brampton, ON

    From voicemail at busy hours to calls answered.

    22 to 63

    inquiries a month

    Read the AW Mechanical case study

  • A furnace installed by Newtown Energy

    Newtown Energy

    Furnaces and heating

    One heating season, every call on the record.

    81

    calls and quote requests, October 2023 to July 2024, about half through Google's pay-per-call ads

    Read the Newtown Energy case study

  • A standby generator installed by Safeguard Electric beside a house, its new cable trench still open

    Safeguard Electric

    Electrical contractor

    Three times the calls from Google ads, on a budget that barely moved.

    74 to 225

    phone calls a year from Google ads, June 2019 to May 2020 against June 2020 to May 2021

    Read the Safeguard Electric case study

  • The Ultimate Security website on a laptop, tablet and phone

    Ultimate Security

    Security guard company, Toronto, ON

    First on Google for the search its buyers type.

    Shows up first for “security guard services Toronto”

    Read the Ultimate Security case study

  • The DoMyLaundry website on a desktop, laptop, tablet and phone

    DoMyLaundry

    Laundry pickup and delivery, Toronto, ON

    Three years of local search for a small-ticket, repeat-order business.

    More than5,000

    inquiries over 36 months

    Read the DoMyLaundry case study

Results depend on your market, your budget and how fast you answer the phone.

Want a story like these?

Every one of these started with a short call. Thirty minutes, no pitch: we'll look at where your calls come from now and tell you what we'd fix first. If we're not the right fit, we'll say so.

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We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.

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Preston MartellyFounder of JavaLogix

Working in the trades? Start with home services marketing.