DoMyLaundry: Laundry Service Local SEO Case Study

Three years of local search for a Toronto laundry service.

DoMyLaundry picks up laundry from Toronto homes and brings it back clean. People find it the way they find most local services: they search on Google and pick a name near the top. This DoMyLaundry case study shows what three years of showing up in those searches brought in.

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Laundry service local SEO case study: the Toronto laundry pickup service's website on a phone

5 ★ on Trustindex (5.0 from 49 reviews)
Owner-run since 2010
863 College St, Toronto

The facts

Client: DoMyLaundry.ca
Business: Laundry pickup and delivery
Town: Toronto, Ontario
What we did: Local search: the Google listing, showing up on the map, and pages that answer customers' questions
Period: Three years dates to come
Sources: Our reporting on the inquiries that came in through the website

Results at a glance

More than 5,000
inquiries over 36 months.
$8.78
per inquiry details to come.
About one in four website visitors got in touch.
First or second on Google for its main laundry searches searches to come.

Results depend on your market, your budget and how fast you answer the phone.

The challenge

Laundry pickup is a small ticket that adds up. A customer who likes the service books again next week, and the week after. So the cost of winning that first order matters a lot. If it costs too much to get someone to try you, the repeat orders never catch up.

In a city like Toronto, that first order goes to whoever shows up near the top of Google, close by, with a site that makes booking easy. Paying for every one of those searches with ads gets expensive fast. Showing up there on your own keeps paying off the longer it runs. details to come

What we did

Get found: the map, the listing and the searches

We worked on DoMyLaundry's Google listing so it showed up on the map at the top of Google for people searching nearby. We built out the website with pages that answer what people want to know before they book a pickup, so Google had a reason to show it and visitors had a reason to get in touch. details to come

The point was never traffic for its own sake. It was getting the right person, someone in Toronto who wants their laundry picked up this week, to the site and then to the booking form.

For how this works for any local business, see local SEO services. For Toronto specifically, see Local SEO Toronto.

Placeholder: the laundry service on the map at the top of Google in Toronto, dated

The moment it turned

The number we'd point to isn't the total. It's the share of visitors who got in touch. When about one visitor in four reaches out, the website is doing its job: the people arriving are the right people, and the page gives them what they need to act. Getting more visitors is easy to buy. Getting the right ones takes work, and it lasts.

A list of past inquiries that long is worth staying in touch with, too: the next order is easier to win from someone who already knows your name.

What any local service business can take from this

Laundry, cleaning, dog walking, tutoring: if your customers search for you close to home and come back again and again, the same rules apply.

Count the people who get in touch, not the visitors: A busy site that nobody contacts is a cost, not an asset.
Be on the map where your customers live: The map at the top of Google is often the first thing a local searcher sees. Your listing needs the right area, real photos and steady reviews.
Answer the question before they ask it: Price, pickup times, the parts of town you cover: put it on the page, and more visitors will take the next step.
Keep the list: Everyone who got in touch once is someone you can reach again.

In the owner's words

quote to come

What DoMyLaundry did well

They gave it time.
Local search keeps paying off the longer it runs, and three years is long enough to see it.

How we count

Every number on this page has a source and a period. "Inquiries" means people who got in touch, not orders. We never put a client's name on a number that isn't theirs.

Source: our reporting for DoMyLaundry, first published in our earlier case study, measured dates to come.

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