HVAC Leads
HVAC leads from a lead site usually go to several shops at once, and the fastest dialer with the lowest price wins. Ours work differently. Every call and quote request comes from your own website, Google listing and ad account, so it's yours alone, and we count the result in booked jobs.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- 863 College St, Toronto
Where HVAC leads come from
Some cost money, some don't:
Lead sites such as Angi. You pay for each request, and the same homeowner often goes to several shops.
Google's Local Services Ads, the pay-per-call ads at the very top of the page with the "Google Verified" check mark. You pay per call, and the call is yours.
Google ads for the jobs you choose, in the towns you choose.
Your Google listing, the map at the top of Google. Free calls, if you show up.
Your website, from people who searched for the job.
Past customers and referrals: tune-up reminders, neighbours, yard signs and your trucks.
Why bought leads disappoint
- The same request goes to several shops. You race, and price decides.
- Some numbers are wrong, and some people never pick up.
- Many are price shoppers after the cheapest tune-up.
- The day you stop paying, the calls stop. Nothing builds up.
Leads you buy vs leads you own
| Leads you buy | Leads you own | |
|---|---|---|
| Who else gets them | Several other shops. | Nobody. We never share or resell them. |
| Whose phone number | The lead site's. | Yours. |
| What you pay for | Every lead, good or bad. | Your plan and your ad budget. Calls from the map and your website cost nothing extra. |
| When you stop paying | They stop that day. | Your listing, reviews and website keep bringing calls. |
How we produce exclusive ones for you
Your Google listing and a page for each service
See HVAC SEO and HVAC website design.
Google ads and Local Services Ads for installs and replacements, in the towns you want. See HVAC PPC.
Every call answered
A missed call gets a text back right away.
Installs sorted from repairs
Replacement ads run apart from repair ads, and the form asks the age of the system, so you know which calls are installs before you call back.
What HVAC leads cost
Lead sites set the price, and you pay it whether the homeowner books or not. With your own ads, here's what two HVAC shops paid:
Newtown Energy got 81 calls and quote requests in one heating season at about $60 each (CAD, October 2023 to July 2024).
AW Mechanical Systems, in Brampton, brought its cost per inquiry down from $142 to $38.
Read the AW Mechanical story
Results depend on your market, your budget and how fast you answer the phone.
Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup. Your report shows what each booked job cost. See what each plan includes.
Lead questions from HVAC owners
Something else on your mind? Call (647) 254-0850 and ask.
Yes. Every call and quote request comes from your own listing, website and ad account. We never share or resell them.
No. We set up and run what makes your own phone ring, and you own all of it. For other trades, see exclusive contractor leads.
It depends on the job and the town. Install calls usually cost more than tune-up calls, and they're worth far more. The number to watch is the cost per booked job, which is what our report shows.
Fill out your Google listing, ask every customer for a review, give each service its own page, and answer every call. That's the start of HVAC marketing, and we can do it for you.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up