HVAC Marketing Agency
An HVAC marketing agency should fill your schedule with installs and replacements, not send you reports full of clicks. JavaLogix runs your Google listing, ads, website and follow-up for heating and cooling companies, month to month, and you own every account.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- 863 College St, Toronto
Signs it's time for outside help
- The phone rings for tune-ups while the furnace replacements go to someone else.
- You pay a website that sells the same homeowner to four other shops.
- Calls ring out while you're on a job.
- Your report counts clicks, and you can't say which ad sold which job.
- Spring and fall go quiet, and payroll doesn't.
Most of that is setup, not you. Setup can be fixed.
What an HVAC marketing agency should do for you
Your Google listing
Every service and town you cover, job photos and a review request after every visit, so you show on the map. That's HVAC SEO.
Google ads
Ads for the jobs you want, in towns you'll drive to. Google's Local Services Ads, the pay-per-call ads at the very top of the page with the "Google Verified" check mark, let you pay per call instead of per click. See HVAC PPC.
A website that books jobs
A page for each service: furnace, AC, heat pump, boiler, ductless. Your licences and certifications on every page. See HVAC website design.
Follow-up
Every call answered, even at night. A missed call gets a text back.
Every ad gets its own phone number, so your monthly report shows which ad made the phone ring and what each booked job cost.
Planned around two seasons
- Before each peak
- Furnace ads and pages go live before the first cold snap, AC before the first heat wave.
- At the peak
- The ad money goes to installs and replacements, not tune-ups.
- In the shoulders
- Tune-up reminders to past customers, so spring and fall still pay the bills.
Three HVAC shops we work with
AW Mechanical Systems, a heating and cooling company in Brampton, went from 22 to 63 inquiries a month after we rebuilt its Google ads.
Read the AW Mechanical story
Newtown Energy got 81 calls and quote requests from its Google ads in one heating season, October 2023 to July 2024.
Lloyd HVAC Services, in East York, Toronto:
“Extremely transparent, consistent communication, and always follows up to confirm that what he’s implemented is delivering results.”
George LloydLloyd HVAC ServicesResults depend on your market, your budget and how fast you answer the phone.
How to choose an HVAC marketing agency
Ask these before you sign, us included:
Which HVAC shops do you work with, by name?
Do installs and repairs get separate ads, or one ad for everything?
Does the monthly report count booked jobs, or clicks?
If we part ways, who owns the website, the Google listing, the ad account and the phone numbers?
Do you mark up my ad spend, and how long is the contract?
Our answers: the three above, separate ads, booked jobs, you do, and no markup, month to month.
What hiring an agency costs
Our plans are $1,500, $3,000 or $5,000 a month. Your ad budget is separate: you set it, and it goes to Google from your own account with no markup. How much depends on your towns and how full you want the peak; we'll suggest a number on the first call. See what each plan includes.
Questions about hiring an agency
Something else on your mind? Call (647) 254-0850 and ask.
It is when the work shows up as booked jobs you can count. If referrals keep your trucks busy all year, wait. If your techs sit idle in spring and fall, you're already paying for that.
You can start. Fill out your Google listing, ask every customer for a review, and give each service its own page. An agency earns its fee when your time is worth more on the job.
No. Every call and quote request is yours alone. See HVAC leads, or everything we do for the trade on HVAC marketing.
They stay with you. You own all of it, and you work with us month to month.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up