HVAC PPC
HVAC PPC means pay-per-click ads on Google: you pay only when a homeowner clicks your ad or calls from it. We run them for the jobs you want, in the towns you'll drive to, and count the result in calls and booked jobs, not clicks.
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- Owner-run since 2010
- 863 College St, Toronto
The ad types we use for HVAC
Google search ads. They show when someone types "furnace replacement" or "AC repair near me". You pick the jobs, the towns and the hours.
Local Services Ads. Google's pay-per-call ads at the very top of the page, with the "Google Verified" check mark. You pay per call instead of per click.
Performance Max. One Google budget that shows your ad on search, Maps, YouTube and Gmail. We add it once the search ads are bringing in calls.
Facebook and Instagram ads that follow up with people who visited your site but didn't call.
Every ad gets its own phone number, so you see which one made the phone ring.
Installs, not tune-ups
One ad for "HVAC" pays the same for every kind of call. We split your budget instead:
- Installs and replacements
- Furnaces, AC, heat pumps. Most of the money, in the weeks before each peak.
- Repairs
- No-heat and no-cool calls, shown only during the hours someone answers your phone.
- Maintenance
- Only in the shoulder months, when techs have room.
- Commercial
- Rooftop units and service contracts get their own ads, so a property manager never lands on a page about home furnaces.
Each ad sends people to a page for that one job. That's HVAC website design.
PPC or SEO: which is better?
Both, at different times. Ads bring calls this week and stop the day you stop paying. SEO takes months and keeps paying off the longer it runs. We run ads while the SEO builds, then move money as the map brings in more calls. More on HVAC SEO.
Results from HVAC Google ads
Lloyd HVAC Services, in East York, Toronto, got 57 calls and 27 quote requests from its Google ads in one six-month season, April to September 2026.
Read the Lloyd HVAC story
AW Mechanical Systems, in Brampton, brought its cost per inquiry down from $142 to $38.
Results depend on your market, your budget and how fast you answer the phone.
What HVAC PPC costs
Google and Facebook ads are part of our $3,000 and $5,000 plans. There's also a $1,500 plan for your Google listing and website. The ad budget is separate: it goes to Google from your own ad account, with no markup. See what each plan includes.
Questions about Google ads for HVAC
Something else on your mind? Call (647) 254-0850 and ask.
Here's one for a furnace replacement: "Furnace Replacement in Your Town · Licensed and Insured · Free In-Home Quote", with a call button. It names the job, the town and the next step.
Enough to learn what an install call costs you in your towns. After that, add money where the calls turn into jobs. We'll suggest a starting budget for your towns on the first call.
You do. The account is in your name, and it stays yours if you leave. You work with us month to month.
No. Every call from your ads is yours alone. See HVAC leads, or everything we do for the trade on HVAC marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up