Electrician Leads
Electrician leads from a lead site often go to several other shops at the same time, and the lowest price wins. The leads we produce come from your own website, Google listing and ads: calls and quote requests that are yours alone, counted in booked jobs.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
- 863 College St, Toronto
Why bought leads let you down
- The same homeowner goes to several electricians, so you race to the phone and then compete on price.
- Many are small jobs: a switch, a fixture, a quick look that barely pays for the drive.
- Some numbers are wrong, and some people were only pricing.
- You pay for every lead, whether or not you get the job.
Where electrician leads come from
Lead sites and marketplaces. Pay per lead, shared with other shops.
Google's Local Services Ads, the pay-per-call ads at the very top of the page with the "Google Verified" check mark. You pay per call, and the caller is yours.
Your Google listing, the map at the top of Google. Free, and it grows with your reviews.
Your website and your Google ads. You pick the jobs and the towns.
Referrals from past customers, realtors, renovators and HVAC installers who need a panel upgrade.
Leads you buy vs leads you own
| Bought | Owned | |
|---|---|---|
| Who gets the call | You and the shops you're bidding against. | You alone. |
| What you pay for | Every lead, won or lost. | Your plan and your ad budget, while the calls from your listing and reviews cost nothing extra. |
| Whose phone number it is | Often the lead site's. | Yours. |
| When you stop paying | The calls stop that day. | Your website, listing and reviews keep working. |
Residential and commercial leads
- Residential
- Homeowners search for the job, look at reviews and call the first shop that looks right. You win these on your listing, your reviews and how fast you pick up.
- Commercial
- Property managers, builders and business owners. Slower and bigger, won on relationships, a page for your commercial service and a quote that comes back fast.
How to judge a lead, and what to spend
A good lead is a job you want, in a town you serve, from someone ready to book who called only you. Our quote form asks for the job type, the address and a photo of the panel, so you know what it is before you drive out.
For a budget, start from the job: what a panel upgrade or an EV charger is worth to you, and how many quotes you close. That tells you what a call can cost and still pay. Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup. See what each plan includes.
How we produce yours
A page and ads for each job you want, your Google listing and reviews, and every call answered, with a text back when you miss one. Every ad gets its own phone number, so you see which one made the phone ring. The full setup is on electrician marketing agency; in the city, see electrician marketing Toronto.
An electrician we ran ads for
Safeguard Electric's calls tripled: from 74 to 225 phone calls a year from Google ads, on an 18% bigger budget (June 2019 to May 2020, then June 2020 to May 2021). Read the Safeguard Electric story
Results depend on your market, your budget and how fast you answer the phone.
Electrician leads questions
Something else on your mind? Call (647) 254-0850 and ask.
Yes. They come from your own website, listing and ads, so they're never shared or resold.
From referrals, their Google listing, their website, Google ads and lead sites. Only the lead sites share them with other shops.
Lead sites set the price by trade, town and job, and you pay whether you win the job or not. With your own ads you pay for the jobs you chose, and the caller is yours.
No. We build and run the sources that send calls straight to you. For other trades, see exclusive contractor leads; for everything we do for electricians, see electrician marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up