CRM and Marketing Automation: One Place for Every Call, Text and Form

CRM and marketing automation put every call, text and form in one place, then follow up for you. Right now it might be calls on your cell, texts on the office phone, website forms in an inbox nobody checks and Facebook messages you saw three days late. Every one that slips is a job, a patient or a contract that went to someone else. We set it all up for you.

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What CRM and marketing automation mean, in plain words

The first half is a customer list that remembers everything. The letters stand for customer relationship management: every person who has called, texted or filled in a form, and every conversation you've had with them, in one place you can open on your phone.

The second half is follow-up that runs itself: the texts, emails and reminders that go out on time without anyone having to remember to send them.

Put together, nothing gets lost between "someone called" and "the job is booked".

What lands in one place

  • Every call,

    with who called, when, and which ad, listing or page they came from.

  • Every text,

    in and out, from your business number.

  • Every website form and chat,

    the moment it's sent.

  • Messages from Facebook, Instagram and your Google listing,

    next to everything else.

  • Every customer's history

    on one screen: what they asked for, what you quoted, when they last booked.

  • A board with every quote or new inquiry,

    from "new" to "booked" to "won" or "lost", so you can see at a glance what needs a call today.

  • Your calendar,

    so bookings from your website, your receptionist and your office all land in the same place.

  • An app for your phone,

    so you can reply from a job site, a parking lot or the couch.

Follow-up that runs itself

The work you lose most often isn't lost to a competitor. It's lost because nobody followed up. So we set these up for you:

  • A text back to every missed call, within seconds. More on missed call text back.
  • A reply to every website form in a minute, day or night, so the person knows you've got it.
  • Quote follow-up. A friendly check-in a couple of days after a quote, and again before it runs out. Big projects, like a kitchen, a deck or a security contract, often take weeks to decide.
  • Appointment reminders by text, so fewer people forget. A dental practice loses a chair hour to every no-show; a contractor loses a drive across town.
  • A review request after every job. More on review management.
  • Reminders to past customers before they need you again: the fall furnace tune-up, the six-month cleaning, the contract renewal.

Every message names your business and has an easy way to opt out. We write them with you, so they sound like you.

Know which ad made the phone ring

Every ad, listing and page gets its own phone number, so every call shows where it came from. Each month you get one plain report: calls, booked work, what each booked job cost, and what we'll change next month. No pages of clicks.

See it

Here's what it looks like from the inside: the shared inbox, the quote board and a customer's history.

Set up for you

You don't have to learn new software before it works for you. We:

  • bring in your existing customer list

  • connect your phone numbers, website forms, calendar and social pages

  • write your follow-up texts and emails with you

  • show you, or whoever runs your office, how to use it

  • keep adjusting the follow-up as we see what gets replies

It's yours: your customer list and everything in it stays in your name, and goes with you if you ever leave.

When every call and form is counted

A white shaker kitchen with glass-front upper cabinets, a sage-grey island with a white quartz top and pendant lights, from Kitchen Tune-Up

Kitchen Tune-Up, a kitchen and cabinet company in Bloomfield, New Jersey, got 473 phone calls and 317 quote requests from its Google ads between January 2022 and March 2025. When every call and form is counted like that, you know exactly what your ad money brought in, and which ads to cut.

Read the Kitchen Tune-Up story

Results depend on your market, your budget and how fast you answer the phone.

Where it fits

This is the centre of know if the money you spend is bringing in work, and the back office for never miss a call you paid for. The AI receptionist, text back, review requests and email and text follow-up all run through it.

By trade

Where we work

We set this up for businesses across Canada and the US, from our office at 863 College St, Toronto. In Toronto, see email marketing agency Toronto for the follow-up side. Also marketing agency Toronto, digital marketing agency Mississauga and all the cities we serve.

Questions about one place for every call, text and form

Something else on your mind? Call (647) 254-0850 and ask.

One place for every call, text and form is part of every plan we offer, from $1,500 a month. Follow-up by text and email and the monthly report in booked jobs come with the Full Schedule plan at $3,000 a month. See what each plan includes.

Not much. If you can text, you can use it. We set it up, and we show you or your office the few screens you'll actually use.

Yes. We bring it in for you, so past customers can get review requests and reminders from day one.

You do. It's in your name, and if you leave, it goes with you.

Yes. There's an app, so you can see new calls, read and answer texts and check the quote board from anywhere.

Tell us what you use on the call. Often the two can run side by side, with this one handling the calls, texts and follow-up. We'll tell you straight if it's not worth switching.

Want to see where your calls and forms go now?

Thirty minutes, no pitch. We'll walk through how calls, texts and forms reach you today, show you where they slip, and what it would look like in one place.

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Preston MartellyFounder of JavaLogix