Roofing Leads
Roofing leads you buy are often sold to several roofers at once, and plenty of them are price checkers who never meant to book. We make yours a different way, from your own website, Google listing and ads, so every call and quote request is yours alone.
- on Trustindex (5.0 from 49 reviews)
- Owner-run since 2010
What a lead is in roofing
A lead is a homeowner who asked for a quote or an inspection: a call, a form, a message. Every roofer knows the complaint: "39 leads, 3 real people." The difference is where the lead came from, and who else got it.
Replacement, repair and storm calls
- Replacement
- The biggest ticket. Homeowners compare for weeks and pick the roofer they trust.
- Repair
- Smaller and faster. A good repair today is often the replacement a few years later.
- Storm
- Calls come in waves after wind and ice storms, often with an insurance claim. Storm chasers knock on the same doors.
Each one needs its own ads and its own page, so you get more of the kind you want.
Buying vs producing your own
| Bought | Your own | |
|---|---|---|
| Who else gets it | Often other roofers. | Only you. |
| What you pay for | Every request, good or bad. | The ads and the work to run them. |
| When you stop paying | It all stops. | Your website, listing and reviews keep bringing calls. |
If you do buy, ask the seller three things: how many roofers get the same lead, whether you can return a wrong number, and whether there's a contract.
The fastest ways to get roofing calls
Google's Local Services Ads
The pay-per-call ads at the very top of the page with the "Google Verified" check mark.
Google ads for replacement searches
Only in the towns you cover.
Your Google listing and reviews
A review after every job, with photos of the roof.
The street around every finished job
Yard signs, door hangers and ads to the neighbours.
Referrals
Ask every happy customer, and make it easy.
Answer first
Homeowners call the next roofer when nobody picks up. We set up answering for every call and a text back for any you miss, so the inspection is yours.
A result from a fence company
From a fence client (same homeowners, same outdoor season): Elie's Fencing Solutions in Ottawa got 477 phone calls from its Google ads plus 298 quote requests from its website, March to September 2026.
Results depend on your market, your budget and how fast you answer the phone.
Roofing leads questions
Something else on your mind? Call (647) 254-0850 and ask.
Bought leads are priced per request, and the price changes with the job type and the town. We'd rather you count the cost of a booked roof. Our plans are $1,500, $3,000 or $5,000 a month, plus your ad budget, with no markup. See what each plan includes.
Start with your Google listing and reviews, add Local Services Ads and Google ads for replacement work, and work the street around every roof you finish. Then answer every call.
Yes. They come from your own listing, website and ads, so no other roofer gets them, and we never resell them. For other trades, see exclusive contractor leads or fence contractor leads.
Yes. Read roofing marketing agency for what's included, or start at roofing marketing.
Find out where your calls are slipping through
Two ways to start, and neither one comes with a sales pitch.
Book a call.
Thirty minutes with someone who knows businesses like yours. We'll tell you what we'd fix first, and if we're not the right fit, we'll tell you that too.
Get the free check-up.
We look at four things: whether your calls get answered, how your Google listing stacks up, whether your website books work or just sits there, and whether you can tell which ads bring in customers. You get what we find in plain words.
Get the free check-up