Reasons To Use An Animated Logo For Your Brand
Your logo is a valuable brand asset. This is the first thing people and potential clients/customers see when they come across your brand. The company logo not only identifies your business from the rest but also comes in handy for marketing purposes. The logo has to be present in all company memos, social media profiles, website, product packaging, stationery, uniform, and everything else that relates to the company.
Videos and animated content are also part and parcel of marketing strategies today. Many tech-savvy companies today use promotional and animated videos to market their products online to gain more exposure. Some companies have taken video marketing a notch higher by introducing animated logos in their promotional content.
You too can adopt this strategy to make your brand or company known as well as get more exposure online. Outlined below are some of the ways and reasons you should create an animated logo for your company.
1. It boosts brand awareness
Businesses/companies use logos to expand brand awareness. Creating an animated logo for your brand makes it more memorable to all that see it. Studies show that animated or video content tend to stick to the mind much faster and linger for longer as compared to static images. Using an animated logo for your brand online makes it easy for people and target customers make a connection with the brand. The otherwise static logo is brought to life using sound, colour, and motion. Studies also show that an animated logo creates a powerful impression on the audience mind this enables the customer to remember the brand easily.
2. It is captivating and unique
Animated logos create an emotional connection with the ideal/target audience almost immediately. The connection is often brought about by the sounds and colours uses, as well as what the logo represents or conveys. The animation in itself attracts the viewer’s attention or a few seconds creating an almost permanent imprint in the brain. This is unlike static logos that aren’t eye-catching or don’t stick in mind for long. One of the main ideas behind marketing is to let the customer know your product and brand name. Using an animated logo in all video and digital marketing campaigns put your product in the light, thus increased brand awareness.
3. It adds a professional feel and consistency
If already in the e-commerce industry, chances are you’ve invested a great deal of time in explainer videos and promotional video content. Using a carefully and well-crafted animated logo to these videos adds a sense of professional touch to all who see it. You could use the animated logo for all intros, as well as outros to reinforce brand image and consistency. The more viewers see the logo, the higher the chances of remembering your products will be.
4. It’s affordable
Getting your product or brand known to the markets can take months, if not years with lots of marketing campaigns. Companies spend millions on TV adverts just to get their products and brand known. Online marketing, on the other hand, is relatively cheaper and more affordable. With just a small budget, you can have a good graphics designer create an animated logo in no time. In addition to this, this will be a one-time investment that will pay off before you know it.
Where and How To Use an Animated Logo
As hinted earlier on, you can use an animated logo in several different ways. Some of these include:
3. In videos: Use the animated logo at the bottom corner of all videos uploaded online.
4. In the company website: Replace the static logo on your site with the animated version. You, however, should set the animation to play only once or twice to avoid irritating potential customers and audience.
5. On Facebook: Add the animated logo to your Facebook page, and remember to include the same when promoting products on the same.
6. On Twitter: GIF’s are more of a ‘thing’ on twitter these days. Twitter also auto-plays video content uploaded on the same, hence the perfect place to use your logo. This should be a good attention-grabber especially if you have tons of followers on the same platform.
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On Instagram: Instagram is one of the most frequented social networking sites today. An animated logo for your brand would be welcome here. Remember to include a short video of your company as part of it.
As intro/outro in your videos: Always use the animated logo in intro and outro of all videos you post online. You can also use the same on TV adverts as well. The outro should, however, be used as a call to action to help views come to your website.
During the video: You can also use a smaller version of your animated logo during the video in one of the bottom corners.