The digital brand assets that you create for your business, such as your social media platforms and website, can become a mess if left unmonitored for long periods. Checking your digital assets ensures your data security and that customers have a good user experience.
Do Your Brand Assets Need Cleaning Up?
Think about your website in relation to your business:
- When was the last time you made updates to the website, its content, and your social media platforms?
- Has your business experienced any major changes, like rebranding or a new acquisition, that may not be reflected online?
- How about the content on your site. Are users frustrated because of outdated information that need to be taken down?
- Have you gotten complaint about not finding current and relevant information?
- Are you seeing a decline in business or website traffic?
If you’re answering yes to these questions, then you may need to clean up or refresh your online presence.
Use Google Analytics to identify pages with search terms that aren’t relevant.
- Are there downloadable materials that you have not used in a while?
- Are some of your webpages invisible to users?
Security is also often overlooked.
- Do the right people have access?
- Do some people have too much access?
- Are confidential assets properly restricted?
- Have you canceled access for users who don’t need it?
Cleaning up your security protects your site and digital assets, plus it unclutter the structure for people who need access.
Planning Your Clean Up
No different from any spring cleaning, it can take a lot of work to clean up your digital assets, depending on how long its been since you’ve done any maintenance. Start by notifying users that changes are coming. You want to create a plan to help you through the process, because you don’t want to duplicate efforts or waste time.
You may need to audit your website with a digital marketing company that can help you maximize your online presence. Look at which social media sites are working most effectively for your company. Instead of trying to be on several social channels, focus on one or two where your dream customers seem to interact the most.
Use the analytical tools (like Google Analytics) and user information to see where the digital system is not meeting your current needs. Determine your priorities when creating your plan. Focus on key areas, such as brand assets, security, and metadata for SEO.
Get help for your digital spring cleaning but put one person in charge. A single administrator can keep everyone on track, make sure that the goals are being met, and try to keep a sense of consistency across all the platforms.
Digital Marketing Makes Or Breaks Your Business Today
Your digital presence is vital to the success of your business. Keeping it organized and user-friendly goes a long way toward getting and keeping customers, driving sales, and protecting your business. A well-executed spring cleaning can help you be more search-friendly and encourage users to enjoy your content. Once you get through this spring cleaning, have a plan to keep your digital presence tidy and up to date.