A logo is an image that symbolizes your business and represents your brand visually. In this blog post, I will review the 7 different types of logo designs you will commonly find.
For the most part, they’re all a combination of typography and images, each type of logo gives your brand a different feel. And since your logo is the first thing new customers will see, you want to make sure you get it right. Want to choose the best logotype for your business?
1. Monogram logos (or lettermarks)
A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity.
NASA 
IBM 
HBO
2. Wordmarks (or logotypes)
This is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name.
Coca-Cola 
Google 
Visa
3. Flat Icon (or logo symbols)
This is an icon—or graphics-based logo. It’s probably the image that comes to mind when you think “logo”. A true brand mark is only an image.
Snapchat 
Twitter 
Apple
4. Abstract logo marks
It’s an abstract geometric form that represents your business.
Adidas 
Pepsi 
BP
5. Mascots
Mascot logo design are logos that involve an illustrated character. A mascot is simply an illustrated character that represents your company.
Mr. Peanut 
Kentucky Fried Chicken 
Cool Aid
6. The combination mark
A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.
7. The emblem
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.
There you have it. A breakdown of all the types of logo designs out there.
Want more logo design tips?
