Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.
There will be instant results.
Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.
Getting to page one is enough.
That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.
Older domains take priority in search results.
It does not matter which website is older. The important thing is which one has better content and SEO.
Keyword research is useless.
Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.
Do not bother doing guest posting.
Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.
Only links from government sites count.
While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.
Having a lot of links is all that matters.
Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.
SEO is only possible when your website is absolutely ready.
You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.
Great content is all you need.
While having amazing pages is important, you won’t go far without SEO or a marketing plan.
Every link is good.
Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.
There must be new content all the time.
Quality over quantity. Doing one post per week is more than enough.
Blogs are useless.
Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.
Internal links are useless.
They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.
Who cares about the mobile versions of websites? They are not important.
Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.
Why even bother doing SEO? Who cares?
Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.
Stay wary of these lies about SEO and proceed with caution.
Java Logix can help you learn more about SEO.
Contact us today if you have any questions. Feel free to visit our Facebook or LinkedIn pages. Java Logix is a leading social media advertising agency from Ottawa.
