Are you doing Facebook Advertising? Then you know that the targeting of your ad can make a huge difference as to how your ad performs. But sometimes you want to see what’s possible in one handy place before you start researching. That’s what this post is for. It will help you set up your ads. We list:
When you first navigate into the Detailed Targeting, you have 4 main options: Demographics, Interests, Behaviors, and More Categories.
- Demographics: Education, employment, household and lifestyle details.
- Interests: Activities, Pages they have liked and closely related topics.
- Behaviors: Reach people based on purchase behaviors or intents, device usage and more.
- More Categories: Odd options like “Family Movie” and “Nail Care”
Demographics and Behaviors come from 3rd party data collected by companies like Axiom who specialize in collecting consumer data. That data is then matched to Facebook users anonymously to be able to build the audience that has those characteristics.
Facebook ad targeting has become very powerful in the type of segmenting that we are able to do. You can target using different Boolean operators so that you are excluding certain keywords or narrowing your audience by making sure they have all the keywords in their profiles.
3rd Tier Under Education
High school grad
In grad school
In high school
Some grad school
Some high school
Fields of Study (search for match)
Schools (search for match)
Undergrad Years (date range)
3rd Tier Under Ethnic Affinity
African American (US)
Asian American (US)
Hispanic (US – All)
Hispanic (US – Bilingual)
Hispanic (US – English dominant)
Hispanic (US – Spanish dominant)
3rd Tier Under Financial
$100,000 – $125,000
$125,000 – $150,000
$150,000 – $250,000
$250,000 – $350,000
$30,000 – $40,000
$350,000 – $500,000
$40,000 – $50,000
$50,000 – $75,000
$75,000 – $100,000
$1 – $100,000
$1,000,000 – $2,000,000
$100,000 – $200,000
$200,000 – $500,000
$500,000 – $750,000
$750,000 – $1,000,000
3rd Tier Under Generation
Baby boomers (US)
3rd Tier Under Home
First time homebuyer
$1,000,000 – $1,999,999
$100,000 – $199,999
$200,000 – $299,999
$300,000 – $499,999
$50,000 – $99,999
$500,000 – $699,999
$700,000 – $999,999
Less than $50,000
.26 – .59 acres
.60 – .99 acres
11 – 20 acres
21 – 40 acres
6 – 10 acres
> 40 acres
1,000 – 1,249 sq. ft.
1,250 – 1,499 sq. ft.
1,500 – 1,749 sq. ft.
1,750 – 1,999 sq. ft.
2,000 – 2,499 sq. ft.
2,500 – 2,999 sq. ft.
3,000 – 3,499 sq. ft.
3,500 – 3,999 sq. ft.
4,000 – 4,999 sq. ft.
5,000 – 5,999 sq. ft.
6,000 – 6,999 sq. ft.
750 – 999 sq. ft.
Less than 750 sq. ft.
Year home built
Veterans in home
Young & hip
Young adults in home
3rd Tier Under Life Events
Anniversary within 30 Days
Away from family
Away from hometown
Friends of Anniversary within 30 Days
Friends of Newly Engaged
Friends of Newlywed
Friends of Recently Moved
Friends of Upcoming Birthday
Long distance relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
3rd Tier Under Parents
(0-12 months) New Parents
(01-02 Years) Parents with Toddlers
(03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children
(08-12 Years) Parents with Preteens
(13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children
Moms of grade school kids
Moms of high school kids
Moms of preschool kids
3rd Tier Under Politics (US)
Likely To Engage in Politics (Conservative)
Likely To Engage in Politics (Liberal)
Donate to conservative political causes
Donate to liberal political causes
US Politics (Conservative)
US Politics (Liberal)
US Politics (Moderate)
US Politics (Very Conservative)
US Politics (Very Liberal)
3rd Tier Under Relationship
Men and Women
In a relationship
3rd Tier Under Work
Architecture and Engineering
Arts, Entertainment, Sports and Media
Business and Financial Operations
Cleaning and Maintenance
Community and Social Services
Computer and Mathematics
Construction and Extraction
Education and Library
Farming, Fishing and Forestry
Food Preparation and Services
Healthcare and Medical
IT and Technical
Installation and Repair
Life, Physical, and Social Science
Temporary and Seasonal
Transportation and Moving
Interests are based on the Fan Pages someone likes or specific things they have listed in their profile.
Because there can be many Page names that are a match, there is no way to list ALL the available interests. But there are more general “keyword” interests.
Facebook Interests keywords
You can also target the fans of another Facebook Page by typing the Page name in and seeing if there is a “match”. Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook (no setting can exclude a Page from targeting).
Fan Page keyword interest
Business and industry
Search engine optimization
Social media marketing
Family and relationships
Fitness and wellness
Food and drink
Latin American cuisine
Middle Eastern cuisine
Fast casual restaurants
Fast food restaurants
Hobbies and activities
Arts and music
Home and garden
Politics and social issues
Charity and causes
Shopping and fashion
Sports and outdoors
Association football (Soccer)
Portable media players
New vehicle buyers (Near market)
New vehicle shoppers (In market)
New vehicle shoppers (Max in market)
Auto parts and accessories
Auto service buyer
0-6 months ago
13-24 months ago
25-36 months ago
37-48 months ago
7-12 months ago
Over 48 months ago
0 – 1 year old
11 – 15 years old
16 – 20 years old
2 years old
3 years old
4 – 5 years old
6 – 10 years old
Over 20 years old
$20,000 – $30,000
$30,000 – $40,000
$40,000 – $50,000
$50,000 – $75,000
Less than $20,000
Buy new (In market)
Buy new (Near market)
Buy new or used (In market)
Buy new or used (Near market)
Buy used (In market)
Lease (In market)
Used vehicle buyers (In market)
Less Than 10 Employees
Cultural & Recreation
Hospitality & Travel
Logistics & Transportation
Media & Internet
All charitable donations
Arts and cultural
Environmental and wildlife
(A+B) Affinity for Mid-High Value Goods – India
Operating System Used
Primary OS Windows 10
Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Plays 6 out of 7 days
Plays 7 out of 7 days
Played game in last 14 days
Played game in last 3 days
Played game in last 7 days
Played game yesterday
FB Payments (All)
FB Payments (Higher than average spend)
FB Payments (Recent)
Facebook Page Admins
Internet Browser Used
Primary Browser: Chrome
Primary Browser: Firefox
Primary Browser: Internet Explorer
Primary Browser: Opera
Primary Browser: Safari
Operating System Used
Primary OS Mac OS X
Primary OS Windows 7
Primary OS Windows 8
Primary OS Windows Vista
Primary OS Windows XP
Primary email domain
AOL Email Addresses
Apple Email Addresses
Hotmail Email Addresses
MSN.com Email Addresses
Yahoo Email Addresses
Small business owners
Technology early adopters
Technology late adopters
Expats (Hong Kong)
Expats (New Zealand)
Expats (Puerto Rico)
Expats (Saudi Arabia)
Expats (South Africa)
Expats (South Korea)
Credit union member
National bank customers
Regional bank customers
Highly likely investors
Real estate investments
1 Line of Credit
2 Lines of Credit
3 Lines of Credit
4 Lines of Credit
5 Line of Credit
6 Lines of Credit
7 Lines of Credit
8 Lines of Credit
9 Lines of Credit
Active credit card user
Any card type
Credit card high spenders
Gas, department and retail store cards
High-end department store cards
Premium credit cards
Primarily credit cards
Travel and entertainment cards
Auto Racing shows
Historical Drama shows
Home improvement shows
Public Affairs shows
Science Fiction shows
Sports Event shows
Sports Talk shows
Mobile Device User
All Mobile Devices by Brand
iPad Air 2
iPad Mini 1
iPad Mini 2
iPad Mini 3
iPhone 6 Plus
iPhone 6S Plus
Galaxy Ace 2
Galaxy Grand 2
Galaxy Note 3
Galaxy Note 4
Galaxy Note II
Galaxy Pocket Duos
Galaxy Pocket Plus
Galaxy S 4 Mini
Galaxy S Advance
Galaxy S Duos
Galaxy S II
Galaxy S III
Galaxy S III Mini
Galaxy Tab 2
Galaxy Tab 3
Galaxy Tab 4
Galaxy Tab Pro
Galaxy Tab S
Galaxy Y Duos
Xperia Z Ultra
All Mobile Devices by Operating System
All Android devices
All iOS devices
All mobile devices
New smartphone and tablet owners
Smartphones and tablets
Maintenance, repair and operations
Healthy and fit
Skiing, golfing and boating
Big and tall apparel
Men’s fashion & apparel buyers
Fall seasonal shoppers
Spring seasonal shoppers
Summer seasonal shoppers
Winter seasonal shoppers
High-ticket apparel and accessories
Low-ticket apparel and accessories
Luxury brand apparel
Mid-ticket apparel and accessories
Womens fashion & apparel buyers
Young women’s apparel
Food and drink
Condiments and dressings
Dairy and eggs
Fresh & Healthy
Grocery shopper type
Home Cooking & Grilling
Meat and seafood
Sweets and snacks
Health and beauty
Antiperspirants & deodorants
Beauty products and accessories
Cough and cold relief
Health & wellness buyers
Vitamins and supplements
Home and garden
Green cleaners and supplies
Cat food and products
Dog food and products
Other pet products
Pet care products
Above average spending
Appliances & accessories
Arts and crafts
Consumer electronics buyers
Gifts and flowers
Gifts and party supplies
High-end home decor
Home furnishing and accessories
Low-end home decor
Music and videos
Small and home office products
Specialty foods and gifts
Sports and outdoors
Tools and electronics
Upscale travel and services
Sports and outdoors
Golf and tennis
Hiking and camping
Discount department store
Low-end department store
Auto insurance online
Prepaid debit cards
Use an eReader
Length of residence
Likely to move
Recent mortgage borrower
Seasonal and Events
College Football (US)
Fall Football (US)
Professional Football (US)
All frequent travelers
Business travelers (International)
Business travelers (US)
Frequent International Travelers
Personal travelers (International)
Personal travelers (US)
Returned from trip 1 week ago
Returned from trip 2 weeks ago
Used travel app (1 month)
Used travel app (2 weeks)
(A) Affinity for High Value Goods – India
With all the buzz about PCI compliance deadlines looming in 2018, we’ve had a few clients ask us what they should do to make their websites PCI compliant. In this article, we’ll clear up some misconceptions about PCI compliance and explain what it is, why it’s so important and what needs to be done to make your website PCI compliant, if need be.
What Is PCI Compliance?
The Payment Card Industry Data Security Standard (PCI DSS) main purpose is to make personal card holder information more secure and to protect consumer data as well as prevent security breaches. PCI compliance applies to all businesses that accept major credit card payments (American Express, Discover, JCB, MasterCard, Visa). Businesses and organizations fall under four different levels of compliance; each level is based on transaction volumes per year and also how the card data is collected, handled and stored electronically.
- Level 1: over 6 million card transactions
- Level 2: 1 to 6 million card transactions
- Level 3: 20,000 to 1 million card transactions
- Level 4: less than 20,000 card transactions
How Much Does PCI Compliance Cost?
Obtaining a compliance certification can cost anywhere from $1,000 to $50,000 USD per year. It seems like a hefty fee, but beware that non compliance is even costlier. Non compliance can make your business vulnerable to security data breaches; you are also responsible for costs of replacing credit cards, and you may even have to pay some pretty hefty fines in some instances.
Why Is PCI Compliance So Important in 2018?
PCI compliance ensures security for credit card handling for both the merchant and the card holder. It minimizes security breaches and identity theft. If your business is not PCI compliant, you might no longer be able to accept credit card payments which means a huge loss of potential and existing customers.
How to make a website PCI compliant
If your website is taking money or receiving donations of any kind via credit card then, YES, you should be PCI Compliant.
Here are some easy steps you can take to ensure you’re being compliant.
1. Build and Maintain a Secure Network
Install and maintain a firewall
Change the default passwords supplied by vendors for systems and security parameters
Store shared passwords in a secure location like Lastpass
2. Protect Your Users’ Credit Card Data
All users’ card data should be securely stored
Cardholder data should be securely transmitted or stored across public networks
3. Have an Ongoing Vulnerability Management Program
All systems should be protected against malware using up-to-date antivirus programs
All systems and applications developed should be secure and regularly maintained
4. Strong Data Access Measures
Cardholder data should be restricted to authorized employees of your business
Implement a way to identify and authenticate parties that access your systems
Restrict physical access to cardholder data
5. Ensure Network Integrity
Track and monitor access to all cardholder data and network resources
Test network security regularly to ensure its integrity
6. Information Security Policy
Put in place an information security policy
Final Thoughts on PCI compliance
Your goal should be to create a memorable experience that provides value for your customers, every time a customer accesses your website. PCI compliance may not directly be a part of your business, however, if your user’s credit card information is compromised as a result of visiting your website, it can create a negative reputation of your organization that can be hard to bounce back from.
Reasons To Use An Animated Logo For Your Brand
Your logo is a valuable brand asset. This is the first thing people and potential clients/customers see when they come across your brand. The company logo not only identifies your business from the rest but also comes in handy for marketing purposes. The logo has to be present in all company memos, social media profiles, website, product packaging, stationery, uniform, and everything else that relates to the company.
Videos and animated content are also part and parcel of marketing strategies today. Many tech-savvy companies today use promotional and animated videos to market their products online to gain more exposure. Some companies have taken video marketing a notch higher by introducing animated logos in their promotional content.
You too can adopt this strategy to make your brand or company known as well as get more exposure online. Outlined below are some of the ways and reasons you should create an animated logo for your company.
1. It boosts brand awareness
Businesses/companies use logos to expand brand awareness. Creating an animated logo for your brand makes it more memorable to all that see it. Studies show that animated or video content tend to stick to the mind much faster and linger for longer as compared to static images. Using an animated logo for your brand online makes it easy for people and target customers make a connection with the brand. The otherwise static logo is brought to life using sound, colour, and motion. Studies also show that an animated logo creates a powerful impression on the audience mind this enables the customer to remember the brand easily.
2. It is captivating and unique
Animated logos create an emotional connection with the ideal/target audience almost immediately. The connection is often brought about by the sounds and colours uses, as well as what the logo represents or conveys. The animation in itself attracts the viewer’s attention or a few seconds creating an almost permanent imprint in the brain. This is unlike static logos that aren’t eye-catching or don’t stick in mind for long. One of the main ideas behind marketing is to let the customer know your product and brand name. Using an animated logo in all video and digital marketing campaigns put your product in the light, thus increased brand awareness.
3. It adds a professional feel and consistency
If already in the e-commerce industry, chances are you’ve invested a great deal of time in explainer videos and promotional video content. Using a carefully and well-crafted animated logo to these videos adds a sense of professional touch to all who see it. You could use the animated logo for all intros, as well as outros to reinforce brand image and consistency. The more viewers see the logo, the higher the chances of remembering your products will be.
4. It’s affordable
Getting your product or brand known to the markets can take months, if not years with lots of marketing campaigns. Companies spend millions on TV adverts just to get their products and brand known. Online marketing, on the other hand, is relatively cheaper and more affordable. With just a small budget, you can have a good graphics designer create an animated logo in no time. In addition to this, this will be a one-time investment that will pay off before you know it.
Where and How To Use an Animated Logo
As hinted earlier on, you can use an animated logo in several different ways. Some of these include:
3. In videos: Use the animated logo at the bottom corner of all videos uploaded online.
4. In the company website: Replace the static logo on your site with the animated version. You, however, should set the animation to play only once or twice to avoid irritating potential customers and audience.
5. On Facebook: Add the animated logo to your Facebook page, and remember to include the same when promoting products on the same.
6. On Twitter: GIF’s are more of a ‘thing’ on twitter these days. Twitter also auto-plays video content uploaded on the same, hence the perfect place to use your logo. This should be a good attention-grabber especially if you have tons of followers on the same platform.
Animated Logo – Java Logix Box
Animated Logo Java Logix Contact Us today Outro
Animated Logo javalogix twitter
Animated Logo Like Our Page FB
Animated Logo add some animation neon
Animated Logo Java Logix Pedestal
Animated Logo Java Logix Shards
Animated Logo Preston & Indra Billboard
On Instagram: Instagram is one of the most frequented social networking sites today. An animated logo for your brand would be welcome here. Remember to include a short video of your company as part of it.
As intro/outro in your videos: Always use the animated logo in intro and outro of all videos you post online. You can also use the same on TV adverts as well. The outro should, however, be used as a call to action to help views come to your website.
During the video: You can also use a smaller version of your animated logo during the video in one of the bottom corners.
Are you planning to start a new business? Or maybe you already have one, but lack a website? It is vital to understand your position, goals, and opportunities. So, where do you begin? This article will give you a few quick tips on what you can do to create a great business plan.
The very first steps
The first and probably most important step is to ask yourself “Is it possible”? Is it worth it? Chasing the impossible will waste your time and efforts. After that, you must set specific goals. Do not be overly optimistic or pessimistic. You need to create a plan with a strong structure.
A video from Business Wales gives a quick explanation on how to write a business plan.
Creating both a business plan and a website are essential for success. You must decide on a few important steps. There are many strategies for you to choose from, but we will leave them for another time. Today, we will focus on a few tips which are amazing for growing your new business.
Most beginnings are tough. You will need to make sacrifices. Customers won’t trust you just yet, but many obstacles will arise. The competition might be ruthless, or the government might impose strict rules. Whatever the trouble, there are ways you can ease or complete avoid it.
Here are a few good tips to help you write a great business plan:
1. Observe the market for a while. Make sure to stand out. Being specific won’t attract many customers, but they won’t be few either. And they will be loyal. It is just what you need for some steady development.
2. You need to be honest. These days, people value honesty a lot. With so many cheaters on the world market, honest companies stand out.
3. Choose the right model. There are many, and you can pick pretty much whatever you want. One good example would be the Business Model Canvas. It has a total of nine elements, and they are precisely defined. You will need to create a small plan for the partners, activities, costs, resources, revenue, value proposition, the relations with customers, different channels, and the customer segments.
5. This is not a tip, but a rule. You must calculate your finances to the last cent. One of the worse things that can happen to a new company is unwillingly violating the law.
6. Take some time and think of an amazing company mission and vision.
7. Make sure to write a summary. Potential partners will always ask for one.
Java Logix is a leading company in online marketing services in Ottawa and Toronto.
1. Add a buy button
2. Add credit card buttons
3. Write a call to action above the button
4. Add the price
5. Write a benefit-driven headline
6. Add a couple of paragraphs of text
7. Add an image to represent your offer
8. Write persuasive bullet points
9. Write an introduction to emphasize with your visitors
10. Add your USP (unique selling proposition)
11. Address common objections
12. Add testimonials and case studies
13. Add a (money back) guarantee
14. Explain exactly what the buyer will get
15. Show social and authority proof
In a way, dentistry is a unique field. That is so because there is true competition here. There is no such thing as sloppy work. And there is no room for mistakes. Patients will search for someone who can help them without any complications arising. After all, their dental health is at stake. This is where dentist marketing on the internet comes in handy and you should be taking notes.
The importance of having a strategy for internet marketing
There are a number of ways you can improve your online presence. It is out of the question that a well-maintained website could be a huge boost to your business. When you add an active blog to it, the groundwork will be set. Having a strong online presence will surely help out in the long-term and bring more patients to you.
However, while having more leads is always nice, how do you prove you are truly good? So what if your skills are unquestionable? Lacking a strategy for internet marketing will only benefit the competition.
And be sure about it. The competition within the dental field is not only huge but also understands the fundamentals of internet marketing. Not taking any action can only result in a slow decline. But taking action has its risks too. Online marketing is complicated, and making the wrong choices can have negative effects on your business.
As a dentist, it is not your job to spend too much time concerning yourself with internet marketing. Instead, you can hire an SEO company or a single expert.
There are many different approaches to this. Perhaps you are just starting out on the online stage and wish to build a website? Or you already have one, but it needs all the search engine optimization (SEO) it can get? Or you have that as well, but the next thing on the list is social media marketing?
If you are an established professional, yet lack a good online presence, but wish to improve it, then this is exactly what you are searching for. Java Logix can offer everything you need.
It was mentioned earlier, that internet marketing is complicated. But that should not stop you. The benefits are huge. So here are 10 examples of what you can do to greatly improve your online presence.
1. Using review websites.
A great way for you to start building an online presence would be to visit Yelp. This website is seen by some as “mandatory” for small and medium businesses. And for good reason – it offers excellent opportunities for business owners around the world to make a name for themselves. Yelp also helps clients, by giving them valuable information.
Another great option would be Google My Business. It might just be the single most effective way for you to set up a healthy online presence. There are also a number of other websites who offer services related to internet marketing or guides such as Manta. You can also do some advertising on Instagram as well.
One thing must always be taken into consideration when using such review websites. Clients can leave reviews. While this can give legitimacy to your business and help build trust with potential patients in the future, it can also stain your reputation.
You must always make sure to act accordingly on the situation. No matter how good you are, and how well you perform, there will always be a bad review. It should be considered as inevitable. When it occurs, never respond with anger. Instead, be constructive and careful because other clients are reading and judging whether to use your services or not.
2. Search engine optimization.
If you go on and hire an internet marketing company, they will recommend you to focus heavily on SEO. And that is a must if you are to achieve success. You must optimize your website towards Google and its search engine.
Google takes many small details into consideration when reviewing your website. Things like activity, uniqueness, keywords, meta descriptions, mobile accessibility and much more are all of great value. Your goals are to make sure everything is adjusted for. If Google views your website as “positive” and “friendly,” you will rank higher in searches and attract more traffic and potential customers.
3. Create a strong local presence.
The next step in the process would be to focus mainly on achieving results within your region. Since most patients are likely to live near you, the website must be concentrated and made easily accessible specifically for them.
Google My Business offers just that. With its help, you can make yourself visible to people within your region. This will draw attention and help your business grow.
Once you have achieved great results in local online presence, the next step would be to expand and cover nearby cities. This will add up and eventually leave you in a powerful position.
4. Maintain an active blog.
Having an active blog is essential. Visitors to your website will consider the activity as a sign of a healthy business. They will often think that since your blog is active that would mean the business is going forward and can be trusted.
Google especially would be happy to list your content if it’s fresh and well-written. Always make sure it is optimized and have the potential to rank high in search results.
5. Promote your blog.
Writing articles simply won’t do. You need something more than that. When online searches occur, one specific thing holds great value. And that would be how many people are actually reading, commenting, or sharing your blog posts.
This is a rough journey that you must pass if you want to improve your online presence. If your website is new, the number of visitors will be very small. Google will take that into consideration and give you a low rank. It will be hard at first. But by slowly growing and attracting more and more visitors, you will notice acceleration.
One more thing you can do in this situation would be to build reliable backlinks. They are basically links from other websites that point to you. If the links are well placed, preferably in well-established blogs, you will gain a lot of traffic. Just make sure they are posted in sites which are related to the dental industry.
6. Make use of Google AdWords.
As a dentist, you will have to try and reach out to potential customers. Google AdWords is a great way to do so. But the risks are many. Since the competition is also using this method, the odds are stacked against you. It is hard to compete against people who spend tens of thousands of dollars per month, but not spending any money yourself won’t do either. It is up to you and the SEO company to find a balance – do not waste any money, but achieve good advertising results.
You need to focus on specific keywords. Your internet marketing plan should focus on the words “dentist” above all. Be sure to check out the full list of tutorials at AdWords:
7. Communicate with your partners.
There won’t be any progress without communications. When you hire a company to lead your internet marketing, always offer detailed requirements. Make sure you work closely and focus on the best possible strategy. Building trust is important for your dental business. You will still need to oversee the activities and make sure they are on par with the agreements.
8. Maintain a positive sales funnel.
What exactly is a “sales funnel”? Well, basically it is the process starting when a customer first engages with you until they make a decision whether to buy your products/services or not. In the dental field, things aren’t as simple as that. A patient can’t just demand a refund and forget what happened. As a dentist, your responsibilities are not only attracting customers but delivering the best possible service you can.
9. When writing blog posts, be short and simple.
But also make sure you are providing the needed information. When it comes to internet marketing, dentists are some of the people with the most unique content out there. Use that to your advantage but always make sure you are not confusing the patients.
10. Keep a track of your website’s traffic.
Observe how your website develops and plan your next steps. The SEO company you hired should be well aware of the important details. Some of them include:
As a dentist who wants to create a healthy online presence, you must focus on internet marketing. You must constantly improve and take advantage of the new trends. Otherwise, you will fall behind. The competition in the dental industry is huge; both on a local and international scale. The decisions you make today could be the difference between success and failure.
Looking to get started with Accelerated Mobile Pages (AMP)? Search Engine Land columnist Stephanie LeVonne has put together this handy guide for WordPress users.
Step 1: Install and activate your AMP plugin(s)
In order for AMP to work, you need to install the base AMP plugin by Automattic. There are additional plugins you can add (recommendations in the article) after the base AMP plugin is installed to gain greater functionality.
Step 2: Set up Google Analytics
Copy your tracking ID, then log in to WordPress. In the left-hand navigation, go to AMP > Analytics and paste your tracking ID where it says Google Analytics. Then click Save Changes.
Step 3: Configure plugin settings
Follow this step if you have activated the Yoast SEO plugin as part of your WordPress setup (recommended); otherwise, skip it.
Step 4: Test/validate your AMP setup
It’s time to make sure that everything is working; otherwise, Google will not display your AMP URLs in the search results.
Step 5: Submit your most important AMP URLs for indexation
Click the ‘submit to Google’ button in the Google Search Console once you have tested and validated that everything is working correctly.
Step 6: View in Google Search Console to troubleshoot for errors
Correct as necessary.
Step 7: Test page speed
Congratulations! It’s time to compare the results of your AMP and standard mobile pages by running them through a page speed tool.
Read More: https://goo.gl/4nwM6g
Keeping an open line of communication with your customers (or potential customers!) is one of the best ways to ensure you deliver customer satisfaction. One of the increasingly popular additions to business websites have been chat widgets – giving browsing visitors a direct line to your employees to discuss products, services and general company information. But most chat widgets are complicated and cost money to host. If only there were a free messaging service, that everyone already knows how to use, powered and maintained by one of the world’s biggest tech support teams…
Oh wait. That sounds an awful lot like Facebook!
Watch as I show over the shoulder how to setup a FREE Facebook Business Manager Account