local rank on Google

Here are the 3 most important factors for your local rank on Google

If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it. Make sure to learn what Geotagging and Geofencing are.

You need to be significant

You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.

For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.

Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.

This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.

Next, benefit from the distance between you and your clients

You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.

Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.

Last, you need to become prominent

local rank on Google

Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.

Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.

Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.

Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.

meta description, Website Development Ottawa

How important is the meta description for your website?

The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.

Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page. They are important for any successful blog.

Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.

A video from Google Webmasters gives a good explanation of how meta descriptions work.

How do you use the meta description wisely?

Meta description, Entry Level Jobs Ottawa, Affordable Website Design Toronto

Add in the most important keywords. They are what people are searching for, and so it Google.

You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.

Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.

If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.

home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many people believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is important

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business, and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is ready and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done, click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” You can always change these settings at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Your home address will function as a business one and will appear on Google Maps as such. You will be working at full capacity.

Make the most out of SEO and watch your business grow.

 

Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer you a great SEO program to help attract more even leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata. Google Maps in particular has a huge role to play.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

Local Ranking

4 Tips to Achieve a Better Local Ranking and Generate More Leads

Are you offering specific services? You should know that it is vital to maintain a healthy online presence and a good local ranking. All this can be very useful if you want potential, local clients to notice you. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.

It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.

The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.

1. Make sure to register your business on Google

Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.

2. Include your city

Google My Business allows you to include the city where your activities take place. It will have a positive effect on the local rankings. People who search for services in your area will be more likely to discover your website. Often, this happens through Google Maps.

3. You can include more than one city for an even better local ranking

If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.

Once you complete all of this, the traffic distribution will be adjusted. Depending on the location, Google will redirect customers to the appropriate page. Your local search rankings will improve greatly.

4. Stay active

Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work. Actively post and maintain your pages by never missing any meta data.

By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.

 

If you want to establish a strong presence online, JavaLogix offers a great way for building a brand.

How To Improve Sales With Online Marketing

How To Improve Sales With Online Marketing

Top sales pros offer expert tips for using online marketing tools to attract, nurture and convert leads into paying customers for your small business.

Many small business owners do some or all of their business in person, whether in a brick-and-mortar storefront or out in the field. Yet as more customers turn to the internet to find answers to their problems, you simply can’t afford to neglect digital marketing.

Good news: You can support the real-world sale of tangible goods and in-person services with internet and social media tactics. In fact, social media and search engines are great ways to generate leads.

In fact, social media and search engines are great ways to generate leads.

If generating online leads are a challenge for your small business, follow these expert tips and from top sales-focused pros.

Optimize Your Online Presence

Every small business should have a strong online presence, even if you don’t sell products online. Your potential customers use the internet every day to find local businesses, research products and reviews, and make purchase decisions.

Great places to start include:

  1. A user-friendly, mobile-friendly website;
  2. Active social media accounts on Facebook, Twitter, Instagram and/or LinkedIn;
  3. A blog with great on page SEO;
  4. An email newsletter;
  5. Up-to-date Google My Business and business directory listings.

“These online touchpoints enable customers and prospects to engage with content, and sales teams to follow-up accordingly,”

Explore Targeted Digital Tools

Once you establish your basic online presence, get creative and strategic. Less traditional content like podcasts, niche sites like Pinterest or interactive events like webinars are all good ways to engage customers and share expertise with potential customers.

“Once an initial connection has been made, people on the sales team can easily follow up with them to understand their needs and how the company may be able to help,” Rodoni said. “Understanding a customer’s pain point and identifying the solution in an easy, quick and affordable way will help to transition a lead to a paying customer.”

Connect Before Closing

Content and context are key when marketing to sales leads. Tailor the message so it’s more engaging to the recipient, organize communication based on common needs and priorities. All sales and marketing should be educating and nurturing the customer along their journey.

The ways a business engages online will often look different at various points in the sales funnel. For instance, search engine optimization and social media marketing are effective for attracting new leads, while your website, marketing emails and CRM are typically more effective closing tools.

The engagement shouldn’t end once a lead becomes a customer however, surveys, social media monitoring and analytics as post-sales tools to learn more about how to keep customers delighted.

Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign

Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign

Knowing the difference between long-tail keywords and short keywords is critical to setting up paid search ads for your small business.

If you’ve decided to spend money on a Google AdWords campaign, it’s important to understand what type of keywords will be most effective for your business. Knowing the difference between long-tail keywords and short keywords is critical. It’s also important to decide what type of words you will target. Check out a helpful list of categories as well.

Long-tail keywords are three or more words in length and usually more specific than shorter keywords.

“They typically signal a user with the higher intent of conversion or purchase than someone searching with a broad, one- to two-word query,” he said. “Long-tail keywords are valuable to target because the user is asking more specifically for what the business is offering. The tradeoff is that search volume for these queries is usually smaller.”

For example, a short keyword search would be “plumbing repair.” Bidding for a broad, common keyword like this would be expensive due to all the competition. Plus, it might not be very effective. If someone uses this keyword, you don’t know where in the world they need plumbing repair or even what type of repair they need.

Consider instead a long-tail keyword like “emergency toilet repair Ottawa, On.” The user of this keyword has let you know exactly what service they’re looking for and where they’re located. Not only would this be an effective long-tail keyword target, it would actually be cheaper! There are fewer plumbers in Ottawa bidding for “emergency toilet repair” than there are plumbers in the world bidding for “plumbing repair.”

When deciding what type of keywords to target, we recommend focusing on keywords that have “commercial intent” first. “Look for keywords that have phrases like ‘[product] for sale’ or ‘buy [product],’”.

One easy, low-cost way to identify these types of long-tail keywords is by typing the broad “main keyword” into Google to see the suggested searches that auto-populate in the search bar. Google’s auto-populated suggestions are a good indicator of how to focus your Google AdWords campaign.

Experts-How-to-Get-Your-General-Contractor-Business-Show-up-in-Google-Maps

How to Get Your General Contractor Business Show up in Google Maps

Getting any local small business to show up in Google’s map section is a powerful way to get more leads from potential customers.

“The map pack” is the section towards the top of search engine result pages that shows businesses and where they are located. For general contractors dominating this area can be extremely beneficial, because people searching like knowing your business is close by and serves their area.

In this case study manta discusses the 5 steps a local contractor was able to dominate their market using local search engine optimization.

  1.  Create a Google Business Page and Verify It With Snail Mail
  2. . Create Local Directory Listings
  3. Get More Web Links to Your Site
  4. Use Schema Markup Code
  5. Get as Many Customer Reviews as You Can.

Beating Your Competitors in the Map Pack

Getting your business to show up in Google’s map section is essential to dominating the lead generation game. 

Using a verified Google My Business page, directory listings, guest posting/other earned links, schema markup, and pushing reviews will help you get front and center in a couple months if you’re aggressive and your competition isn’t extremely thick. 

GET SSL FOR YOUR WEBSITE

What Is SSL

SSL For website

What is SSL?

SSL is a system that secures the connection between your web site and your web site visitor’s browser. This allows for the safe and secure transmission of important information such as credit card data. SSL connections are mandatory for any online business that runs a PCI compliant website.

On today’s modern web we recommend every website use SSL to secure their site. Google themselves recommend this approach and even reward websites with higher placement in search engine results. With better search engine ranking, better security, and no cost to get started – there’s no reason not to SSL enable your website today.

We offer Extended Validation (EV) SSL certificates issued by Comodo. EV certificates are only issued after your business credentials are reviewed and confirmed by Comodo. This means the visitors and customers to your website can have increased confidence that you are, who you say you are.

EV SSL certificates also activate the green bar in the URL section of the web browser – a visual indicator becoming more and more common, to prove a site has been validated

SECURE YOUR WEBSITE

GET YOUR SSL

how to install AMP on Wordpress

How to install AMP on a WordPress site.

How To Install AMP On WordPress

Looking to get started with Accelerated Mobile Pages (AMP)? Search Engine Land columnist Stephanie LeVonne has put together this handy guide for WordPress users.

Step 1: Install and activate your AMP plugin(s)
In order for AMP to work, you need to install the base AMP plugin by Automattic. There are additional plugins you can add (recommendations in the article) after the base AMP plugin is installed to gain greater functionality.

Step 2: Set up Google Analytics
Copy your tracking ID, then log in to WordPress. In the left-hand navigation, go to AMP > Analytics and paste your tracking ID where it says Google Analytics. Then click Save Changes.

Step 3: Configure plugin settings
Follow this step if you have activated the Yoast SEO plugin as part of your WordPress setup (recommended); otherwise, skip it.

Step 4: Test/validate your AMP setup
It’s time to make sure that everything is working; otherwise, Google will not display your AMP URLs in the search results.

Step 5: Submit your most important AMP URLs for indexation
Click the ‘submit to Google’ button in the Google Search Console once you have tested and validated that everything is working correctly.

Step 6: View in Google Search Console to troubleshoot for errors
Correct as necessary.

Step 7: Test page speed
Congratulations! It’s time to compare the results of your AMP and standard mobile pages by running them through a page speed tool.

Read More: https://goo.gl/4nwM6g

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