home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is easy

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is set and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” These settings can always be changed at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Basically, your home address will function as a business one, thus allowing your home-based business to function at full capacity. Make the most out of SEO and watch your business grow.

 

Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer a great SEO program to help you attract more leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

Local seo services

4 Tips to Achieve a Better Local Ranking and Generate More Leads

When offering any kind of services, it is vital to maintaining a healthy online presence and a good local ranking. All this can be very useful if you want to be noticed by potential clients in your own region. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.

It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.

The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.

1. Make sure to register your business on Google

Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.

2. Include your city

Google My Business allows you to include the city where your activities take place. This will have a positive effect on local rankings. People who search for services in your area will be more likely to discover your website.

3. You can include more than one city for an even better local ranking

If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.

Once all this is completed, the traffic distribution will be adjusted. Depending on the location, customers will be redirected to the appropriate page. Your local ranking will improve greatly.

4. Stay active

Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work.

By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.

 

If you want to establish a strong presence online, JavaLogix offers a great way for building a brand.

Experts-How-to-Get-Your-General-Contractor-Business-Show-up-in-Google-Maps

How to Get Your General Contractor Business Show up in Google Maps

Getting any local small business to show up in Google’s map section is a powerful way to get more leads from potential customers.

“The map pack” is the section towards the top of search engine result pages that shows businesses and where they are located. For general contractors dominating this area can be extremely beneficial, because people searching like knowing your business is close by and serves their area.

In this case study manta discusses the 5 steps a local contractor was able to dominate their market using local search engine optimization.

  1.  Create a Google Business Page and Verify It With Snail Mail
  2. . Create Local Directory Listings
  3. Get More Web Links to Your Site
  4. Use Schema Markup Code
  5. Get as Many Customer Reviews as You Can.

Beating Your Competitors in the Map Pack

Getting your business to show up in Google’s map section is essential to dominating the lead generation game. 

Using a verified Google My Business page, directory listings, guest posting/other earned links, schema markup, and pushing reviews will help you get front and center in a couple months if you’re aggressive and your competition isn’t extremely thick. 

GET SSL FOR YOUR WEBSITE

What Is SSL

SSL For website

What is SSL?

SSL is a system that secures the connection between your web site and your web site visitor’s browser. This allows for the safe and secure transmission of important information such as credit card data. SSL connections are mandatory for any online business that runs a PCI compliant website.

On today’s modern web we recommend every website use SSL to secure their site. Google themselves recommend this approach and even reward websites with higher placement in search engine results. With better search engine ranking, better security, and no cost to get started – there’s no reason not to SSL enable your website today.

We offer Extended Validation (EV) SSL certificates issued by Comodo. EV certificates are only issued after your business credentials are reviewed and confirmed by Comodo. This means the visitors and customers to your website can have increased confidence that you are, who you say you are.

EV SSL certificates also activate the green bar in the URL section of the web browser – a visual indicator becoming more and more common, to prove a site has been validated

SECURE YOUR WEBSITE

GET YOUR SSL

how to install AMP on Wordpress

How to install AMP on a WordPress site.

How To Install AMP On WordPress

Looking to get started with Accelerated Mobile Pages (AMP)? Search Engine Land columnist Stephanie LeVonne has put together this handy guide for WordPress users.

Step 1: Install and activate your AMP plugin(s)
In order for AMP to work, you need to install the base AMP plugin by Automattic. There are additional plugins you can add (recommendations in the article) after the base AMP plugin is installed to gain greater functionality.

Step 2: Set up Google Analytics
Copy your tracking ID, then log in to WordPress. In the left-hand navigation, go to AMP > Analytics and paste your tracking ID where it says Google Analytics. Then click Save Changes.

Step 3: Configure plugin settings
Follow this step if you have activated the Yoast SEO plugin as part of your WordPress setup (recommended); otherwise, skip it.

Step 4: Test/validate your AMP setup
It’s time to make sure that everything is working; otherwise, Google will not display your AMP URLs in the search results.

Step 5: Submit your most important AMP URLs for indexation
Click the ‘submit to Google’ button in the Google Search Console once you have tested and validated that everything is working correctly.

Step 6: View in Google Search Console to troubleshoot for errors
Correct as necessary.

Step 7: Test page speed
Congratulations! It’s time to compare the results of your AMP and standard mobile pages by running them through a page speed tool.

Read More: https://goo.gl/4nwM6g

SEO-post

A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

FREE GUIDE

ranking-post

Get Better Local Search Rankings With These 3 Keys

If you offer a service a local market, then improving your visibility on local search is a great way to generate more leads. According to the Pew Research Center, 9 in 10 smartphone owners use their phone to get directions, recommendations or other information related to their location.

In addition to following general best practices for search engine optimization, such as setting up a mobile-friendly website, service providers can implement these local search strategies recommended by Ben Johnson, digital marketing manager at Heritage Anderson Digital Marketing.

Register your business with Google. Filling our your Google Business page is an easy way to boost your local ranking, and there’s an option to list a service area instead of a storefront address.
Include your city in the page title of the main pages of your website along with your business name. “Page titles tell people and search engines what that page is about,” Johnson said. “Associating it with the city you do business in will help with local rankings.”
If you provide services to multiple cities, build a separate landing page for
each major city you serve. “The goal here is to have pages with content pertaining to those cities to help you show up when people in those areas are searching for the services you provide,” Johnson added.

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

 

FREE GUIDE