Real Results, Real Growth for Professional Service Companies
Personal Branding
Challenge: Cordell Tanny, CFA, FRM, FDP, needed a strong personal brand to stand out as a trusted educator and speaker in quantitative finance. He lacked a clear identity and digital presence to reflect his expertise and build credibility.
Our Approach: We defined his target audience, created a brand persona, and developed multiple logo concepts before finalizing one that conveyed trust and growth. We then built a modern portfolio page, hero video, YouTube channel, and digital business card with QR and NFC features to support his professional image.
Outcome: Cordell loved the results and quickly requested more assets. His new brand gives him a credible foundation for organic growth across search, social, and educational platforms, positioning him as a recognized leader in his field.
Lead Generation
Challenge: DoMyLaundry.ca had strong operations and eco-friendly services but struggled with low online visibility, weak brand awareness, and limited inquiries while trying to scale.
Our Strategy: We ran targeted Google Ads with A/B testing and retargeting, built high-converting landing pages with trust elements, and optimized campaigns continuously using performance data.
Result: The strategy produced a 25% conversion rate, 5,000+ leads, and lowered cost per lead to $8.78, driving 36 months of steady growth and making DoMyLaundry.ca Toronto’s top laundry service.
Local SEO
Challenge: In 2019, Ultimate Security Services (USS) struggled with poor online visibility. They weren’t appearing in search results, losing leads to competitors, and needed a stronger digital presence to attract qualified traffic and build authority.
Our Strategy: We developed a complete SEO roadmap with competitive keyword research, improved site structure and speed, and optimized on-page elements like meta tags and internal links. We produced SEO-focused content, built quality backlinks, and strengthened local SEO through Google My Business and directory listings to boost visibility and credibility.
Result: USS now ranks #1 on Google for security guard services in Toronto, outperforming over 140 competitors. They rank for more than 1,200 keywords and consistently attract 2,000+ monthly visitors, securing a steady stream of qualified leads.
