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What is the Cost per Lead for Google Local Service Ads in Ontario?

In Ontario, the cost per lead for Google Local Service Ads (LSAs) varies depending on the specific industry, local market competition, and seasonal demand. Because LSAs operate on a pay-per-lead model, businesses only pay when a customer contacts them directly through a call or message.

According to internal campaign data for the Ontario market, typical cost-per-lead ranges include:

  • Home Services (HVAC, Plumbing, etc.): Typically ranges from $15 to $40 per lead.
  • Legal and Medical Professionals: Generally see higher costs, ranging from $40 to $80 per lead.
  • Cleaning Services: Often fall into a lower-urgency bracket with costs between $10 and $25 per lead.

To manage these costs effectively, businesses set a weekly maximum budget. Factors such as your proximity to the customer, your star rating, and how quickly you respond to inquiries also influence your ad’s performance and the volume of leads you receive within these price points.

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