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What are the Small Business Marketing Agency Fees in Toronto?

Small business marketing and lead generation agency fees in Toronto (and across Canada) are primarily structured as monthly retainers or pay-per-lead models. In 2026, small businesses can expect the following pricing structures:

  • Monthly Retainers: A foundational marketing package for a small business typically ranges from $2,000 to $5,000 CAD per month. This fee generally covers a core set of advertising and lead nurture campaigns, strategy, and reporting.
  • Pay-Per-Lead pricing: For businesses that prefer to pay for specific results, costs generally fall between $30 and $200 per qualified lead, depending on the industry.
  • One-Time Setup Fees: Most agencies charge an initial setup fee to cover onboarding tasks such as market analysis, custom strategy development, and the technical configuration of ad accounts and CRM systems.

Reputable agencies like JavaLogix offer month-to-month agreements rather than long-term lock-ins to ensure accountability and provide transparent, data-driven reports that break down costs per lead and overall ROI.

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