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How Much does Outsourced B2b Lead Generation Cost per Month?

The cost of outsourced B2B lead generation in Canada varies significantly depending on the specific regional hub and the depth of specialized expertise required. On average, businesses can expect to pay anywhere from $3,500 to $15,000 CAD per month.

According to market data across major Canadian business hubs, the estimated monthly cost ranges are as follows:

  • Toronto, ON: $5,000–$15,000. This market has the highest density of agencies and a strong focus on dedicated appointment-setting programs.
  • Montreal, QC: $4,000–$13,000. This region offers unique bilingual advantages for professional services.
  • Vancouver, BC: $4,000–$12,000. This hub has a strong focus on the tech and SaaS sectors with rapidly growing AI adoption.
  • Calgary, AB: $3,500–$10,000. This represents a more affordable entry point, with a specific focus on the energy and oil & gas sectors.

These costs typically cover integrated services such as inbound SEO, content marketing, outbound SDR outreach, and AI-driven automation. Pricing models are often designed to be predictable and transparent, with performance tracked through monthly data-driven reports to ensure lead quality and manageable costs-per-acquisition.

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