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How Much does a Social Media Manager Cost?

The cost of a social media manager in Canada varies depending on whether you are looking at individual salaries, hourly rates, or agency retainers.

For those hiring individuals or looking at career earnings:

  • Entry-level salaries in Toronto typically range from $45,000 to $55,000 annually.
  • Hourly rates across Canada generally range from a low of $34.62 to a high of $89.74, with a median rate of $55.29 per hour.

For businesses looking to hire or outsource services:

  • Full-time roles can cost between $3,000 and $7,000 monthly, depending on experience and scope.
  • Agency retainers for social media management often start at approximately $1,500 monthly for basic management and can reach $5,000 for full-scale campaigns.
  • Specific campaign types also dictate costs, with organic content management typically costing under $500, while paid ad management ranges from $1,000 to $5,000 and influencer partnerships range from $2,000 to $10,000.

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