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How Much do B2b Lead Generation Agencies Charge per Month?

In 2026, B2B lead generation agencies in Canada typically charge based on the size of the business and the complexity of the campaign. The most common pricing structure is a monthly retainer, which provides budget predictability and dedicated resource allocation.

According to the provided data, average monthly rates are categorized as follows:

  • Small Businesses: Typically invest between $2,000 and $5,000 CAD per month for a foundational package covering core advertising and nurture campaigns.
  • Mid-Market Companies: Usually fall into the $5,000 to $10,000 CAD per month range. These rates often include more advanced strategic support and technical integrations.
  • Enterprise Engagements: These specialized or large-scale campaigns routinely exceed $10,000 CAD per month.

In addition to these monthly retainers, businesses should be aware of a one-time setup fee. This fee covers the initial onboarding process, including discovery, competitor analysis, and the technical configuration of ad accounts and CRM systems.

Another alternative is the pay-per-lead model, where businesses pay a fixed fee—often between $50 and $200—for each qualified lead delivered. However, the retainer model remains the industry standard for those seeking comprehensive strategy and ongoing management.

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