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How do I Open a Google Ads Agency Account?

Based on the provided guide, opening or setting up a relationship with a Google Ads agency involves several strategic steps to ensure your account is managed effectively and transparently.

While the text does not detail the technical button-clicks within the Google Ads platform, it outlines the essential process for establishing an agency-managed account:

  1. Define Your Goals and Budget: Determine your specific service areas in Ontario and establish a monthly ad budget (typically ranging from $1,500 to $10,000 USD).
  2. Verify Account Ownership: When reviewing contract terms, ensure there is a clear confirmation that you own your ad account and data. This prevents you from losing access to your campaign history if you switch providers.
  3. Establish Transparency Standards: Confirm the agency will provide you with access to raw platform data and monthly or bi-weekly data-driven reports including metrics like cost per conversion and click-through rates.
  4. Schedule a Strategy Consultation: Start the process by booking a consultation to audit your current digital marketing efforts and map out a customized growth roadmap.
  5. Ensure Compliance: Verify that the setup adheres to Canadian regulatory requirements, including PIPEDA for data handling and CASL for anti-spam rules.

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