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How do I Get the Google Guaranteed Badge for Local Service Ads?

To obtain the Google Guaranteed badge for Local Service Ads (LSAs), businesses must undergo a specialized screening and qualification process managed by Google. This badge is a critical trust signal that appears at the top of search results and provides a guarantee of up to $2,000 for qualifying bookings.

The process involves the following key requirements:

  • License Verification: You must provide and validate your active business licenses. For Ontario businesses, this includes ensuring all trade-specific licenses are current.
  • Insurance Verification: You must provide proof of general liability insurance. The required coverage amounts may vary depending on your specific service category.
  • Background Checks: Google conducts thorough background checks on the business owner, focusing on identity and criminal history. Additionally, individual background checks are often required for field technicians.
  • Documentation Review: The typical verification timeline takes between three to seven business days, though it can extend to two to four weeks if there are backlogs or if documents require additional review.

Maintaining the badge requires ongoing reputation management, including a high volume of positive reviews and a strong average star rating. Google’s algorithm heavily weights your responsiveness to inquiries and reviews when determining your ad position and badge status.

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