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Do I Need to Include a Physical Address in my Marketing Emails in Canada?

Yes, according to Canada’s Anti-Spam Legislation (CASL), you are required to include a physical address in your marketing emails. To maintain CASL compliance, every commercial electronic message (CEM) must include specific identification elements to ensure the communication is trustworthy and legally sound.

Every commercial email sent to a Canadian recipient must include the following information:

  • Your Legal Name: You must clearly identify your name or the name of your business.
  • Physical Mailing Address: A valid physical mailing address for the sender must be present in the message.
  • Unsubscribe Mechanism: Every email must provide a functioning, easy-to-use unsubscribe link that allows recipients to opt out at no cost.

These requirements apply regardless of where your business is based if you are sending messages to Canadian recipients. Failure to include these identification elements can result in significant financial penalties from the CRTC.

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