How To Improve Sales With Online Marketing

How To Improve Sales With Online Marketing

Top sales pros offer expert tips for using online marketing tools to attract, nurture and convert leads into paying customers for your small business. Many small business owners do some or all of their business in person, whether in a brick-and-mortar storefront or out in the field. Yet as more customers turn to the internet … Read more

Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign

Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign

Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign

Knowing the difference between long-tail keywords and short keywords is critical to setting up paid search ads for your small business.

If you’ve decided to spend money on a Google AdWords campaign, it’s important to understand what type of keywords will be most effective for your business. Knowing the difference between long-tail keywords and short keywords is critical. It’s also important to decide what type of words you will target.

Long-tail keywords are three or more words in length and usually more specific than shorter keywords.

“They typically signal a user with higher intent of conversion or purchase than someone searching with a broad, one- to two-word query,” he said. “Long-tail keywords are valuable to target because the user is asking more specifically for what the business is offering. The tradeoff is that search volume for these queries is usually smaller.”

For example, a short keyword search would be “plumbing repair.” Bidding for a broad, common keyword like this would be expensive due to all the competition. Plus, it might not be very effective. If someone uses this keyword, you don’t know where in the world they need plumbing repair or even what type of repair they need.

Consider instead a long-tail keyword like “emergency toilet repair Ottawa, On.” The user of this keyword has let you know exactly what service they’re looking for and where they’re located. Not only would this be an effective long-tail keyword target, it would actually be cheaper! There are fewer plumbers in Ottawa bidding for “emergency toilet repair” than there are plumbers in the world bidding for “plumbing repair.”

When deciding what type of keywords to target, we recommend focusing on keywords that have “commercial intent” first. “Look for keywords that have phrases like ‘[product] for sale’ or ‘buy [product],’”.

One easy, low-cost way to identify these types of long-tail keywords is by typing the broad “main keyword” into Google to see the suggested searches that auto-populate in the search bar. Google’s auto-populated suggestions are a good indicator of how to focus your Google AdWords campaign.


How to Get Your General Contractor Business Show up in Google Maps

Getting any local small business to show up in Google’s map section is a powerful way to get more leads from potential customers.

"The map pack" is the section towards the top of search engine result pages that shows businesses and where they are located. For general contractors dominating this area can be extremely beneficial, because people searching like knowing your business is close by and serves their area.

In this case study manta discusses the 5 steps a local contractor was able to dominate their market using local search engine optimization.

  1.  Create a Google Business Page and Verify It With Snail Mail
  2. . Create Local Directory Listings
  3. Get More Web Links to Your Site
  4. Use Schema Markup Code
  5. Get as Many Customer Reviews as You Can.

Beating Your Competitors in the Map Pack

Getting your business to show up in Google’s map section is essential to dominating the lead generation game. 

Using a verified Google My Business page, directory listings, guest posting/other earned links, schema markup, and pushing reviews will help you get front and center in a couple months if you’re aggressive and your competition isn’t extremely thick. 

101 Status Updates

101 Facebook Status Updates That Gets Crazy Engagement

  1. Scientists say the world is made up of Protons, Neutrons, and Electrons…..They forgot to mention Morons.
  2. Boobs are like the Sun…you can stare at them directly just for a few seconds. But if you put on sunglasses, stare as much as you want!
  3. Women are like IPhones, you have to touch them all over before they respond. Men are like Blackberrys, rub one ball and everything moves!
  4. Don’t you wish people could be like money, so you could hold them up to the sun and see which ones are fake and who are real.
  5. One of the most expensive things you’ll ever do is pay attention to the wrong person.
  6. Like this if you have ever checked Facebook while naked.
  7. My old aunts always said to me you’re next at weddings. They quit when I started doing it to them at funerals.
  8. If you think 7 years of bad luck are too much for breaking a mirror.. Try breaking a condom.
  9. What do the Chinese call a 69? Twocanchew.
  10. 100% of the people that talk shit about your life, have shittier lives than you.
  11. The first rule of selfie club should be clean your room.
  12. Woman without curves is like a road without bends…. You may get to your destination quicker, but the ride is boring as hell.
  13. Have you ever loved someone so much deep in your heart, you wanted to keep them hidden from the world and all to yourself? Well, apparently its called kidnapping.
  14. No matter what life brings you, always take a lesson from your dog.. Kick some grass over that shit and move on.
  15. Do the Chinese realize that when they’re visiting America, they buy souvenirs made in their own country?
  16. In successful relationships, no one wears the pants.
  17. On the internet you can be whoever you want. It’s odd that so many choose to be stupid.
  18. Whenever someone calls me ugly, I get super sad and hug them, because I know how tough life is for the visually impaired.
  19. Dance like no ones watching. Sing like no ones listening. Live everyday like Maury told you its not your baby.
  20. Can you die from constipation? I’m a little worried with how full of shit some people are.
  21. Thank you guys for the birthday wishes. And thank you Facebook for reminding them. (Post this one on your actual birthday to make it more effective.)
  22. People who describe things as “better than sex” are having the wrong kind of sex.
  23. Life is a lot like toilet paper. You’re either on a roll or you’re taking shit from some asshole.
  24. In the Beginning, God made the Heaven and Earth. The rest was Made in China.
  25. Face your problems. Don’t facebook your problems.
  26. I tried setting my yahoo password to “penis”. It said my password wasn’t long enough.
  27. Dear Girls, if a guy pauses a video game to text you back, marry him.
  28. Whenever a man asks me what kind of books I like, I tell him checkbooks.
  29. Marriage is a workshop where husband works and wife shops.
  30. Making a new mint flavored birth control pill that you take right before sex. I am calling them ‘Predickamints.’
  31. Cheating is not an accident. Falling off a bike is an accident. You don’t just trip and fall into someone’s vagina.
  32. Ladies- it’s important to have a man that:
  33. 1) Rocks in bed
  34. 2) Buys you stuff
  35. 3) Compliments you
  36. 4) The above 3 men don’t know each other.
  37. To the guys saying they want a girl who will fix them a snack after sex: If she’s capable of walking you haven’t earned a goddamn sandwich!
  38. By the power invested in me, I now pronounce you deleted and blocked. You may now kiss my ass.
  39. “Does size matter?” “Yes I told you 2 inches makes a huge difference. Now just buy the damn laptop dad, this conversation is creeping me out”.
  40. Don’t be upset that you’re single; be happy that someone isn’t ruining your life.
  41. Seeing your ex with someone uglier than you. Awesome.
  42. And then God said, “Seems unfair to have given man an extra limb so to balance it out I’ll give women the power over which to control it.”
  43. Dear guys: Women don’t want pictures of your dick. Maybe try sending a screenshot of your bank statement and see where things go.
  44. I hate people that say ” He’s a nice person once you get to know him.” They might as well just say ” He’s a dickhead, but you’ll get used to it.”
  45. Have you ever wondered what a job application at Hooters is like? Maybe they just give you a bra and say, “here, fill this out”.
  46. If I’ve learned anything from the Kardashians it’s that I shouldn’t let my complete lack of talent hold me back.
  47. Love is like Wi-Fi, you can’t see it, but you know when you’ve lost it.
  48. When I was your age my whole family shared one phone, and it was attached to the kitchen wall by a cord.
  49. When people don’t laugh at my jokes I just assume that they’re not up to my level of comedy.
  50. we live in WTF generation – wikipedia, twitter, facebook
  51. If God made everything, then God must be Chinese?
  52. I wonder if the Three Wise Men said to Jesus, “Just to be clear, these gifts are for your birthday AND Christmas.”
  53. I’m writing a thanksgiving cookbook called “50 shades of gravy.”
  54. It’s a little sad that today’s youth don’t get to experience a red rubber dodgeball to the face like we did back in the day.
  55. Deja poo. The feeling that you’ve heard this shit before.
  56. My secret fantasy is to have two men at the same time, one cooking and one cleaning.
  57. Never make an arm wrestle bet with a man who has been single for longer than 6 months.
  58. Just saw a t-shirt that said “It’s not the size of the boat, it’s the motion of the ocean” which translated to “Hey, I’ve got a small penis and a stupid shirt”
  59. Everything is made in China. Except babies. They’re made in VaChina.
  60. A police officer came up to me yesterday and said, “Where were you between four and six?” I said, “Kindergarten.”
  61. Oh, you lost your phone and it’s on silent? That’s too bad. If you liked it then you should’ve put a ring on it.
  62. Trust me, when they make a pill that REALLY makes your dick grow, that commercial will be on during the Super Bowl, not 3am!!
  63. Never forget that we live in a world in which it is easier to get out of a marriage than a mobile-phone contract.
  64. The longest five seconds in anyone’s life is waiting to press the “Skip Ad” button on YouTube.
  65. I had a dream that I was drowning in orange soda. Turned out it was just a Fanta Sea.
  66. I was a huge tomboy. Like, I had barbies, but only because my ninja turtles needed bitches.
  67. I want to live in a world where the Food Network delivers.
  68. My idea of a Superbowl is a toilet that cleans itself.
  69. Dating someone solely on their looks is shallow. Consider other things such as how much money they have.
  70. Cop: Been drinking tonight, ma’am? Me: No, I’m just dizzy b/c I’m having a heavy flow day. It’s really clotty and… Cop: You’re free to go.
  71. i hate to call it ‘one night stands’..i prefer the term ‘auditions’
  72. Excuse me…can you please tell your pants it’s rude to point.
  73. I just watch a naked Chinese man run into a wall at full speed with a hard on. He broke his nose.
  74. Caution: Spooning may lead to forking.
  75. Shit happens, step over it.
  76. Man grabs his wife’s butt, “If this was firm, you wouldn’t need underwear” She turns around and grabs his penis, “And if this was firm, I wouldn’t need batteries.”
  77. Friends are like condoms: They protect you when things get hard.
  78. If you need a friend (text me) need a laugh (call me) need a hug (stop by) need money (this number is no longer in service).
  79. Last night I was drunk and asked a cat if it could talk. It said, “Me? How?”
  80. Silence doesnt mean your sexual performance left her speechless.
  81. I want to be the reason you look down on your phone and smile. Then walk into a pole.
  82. Life is like “Facebook” – People will like your problems & comment; But no one will solve them because everyone is busy updating theirs.
  83. A woman just dropped a 20 dollar bill next to me. I thought, ‘What would Jesus do?’, so I turned it into wine … Well, I bought wine.
  84. Does time fly when you’re having sex or was it really just one minute?
  85. Guy: Do you want to hear a joke about my penis? Nevermind…it’s too long!
  86. Girl: Do you want to hear a joke about my vagina? Nevermind…you’ll never get it!!!
  87. If men believed in reincarnation they’d ask to come back as a spider, so they could hear a woman scream OMG LOOK AT THE SIZE OF THAT!
  88. My idea of “friends with benefits” is another one of my friends doing my laundry. What were you people thinking.. I have morals.
  89. If someone is angry with you and you laugh at them, you win.
  90. Fact: Nobody cleans a house faster than a man expecting to get laid.
  91. I’m always frank with my sexual partners. Don’t want them knowing my real name.
  92. What’s my type? Someone who is supportive. Someone who is warm. Someone I can just curl up and relax with. Wait I’m describing my bed again.
  93. Ladies, if you want men to look at your face and not your chest, eat a banana.
  94. Why do medications always have side effects like ‘anal leakage’ & ‘suicidal thoughts’? Why not ‘invisibility’ or ‘spontaneous orgasms’?
  95. SAY it FAST! {I, 1, 2, 1/2, 6} LIKE if you get it!
  96. My internet went down yesterday. I think my neighbor forgot to pay the bill. How irresponsible.
  97. I renamed all my files “the world,” so everyday when I “save” the world I feel important.
  98. First say “eye” then spell “map” then say “ness”. -yes, yes you are-
  99. Tip for the ladies: If you want a man to leave you alone at a bar, don’t tell him you have a boyfriend. They don’t care.Tell him you have a penis.
  100. Sometimes I catch a glimpse of my own reflection and think to myself, “You’re welcome mirror.”
  101. It’s interesting how the ads on Youtube never have trouble buffering.
  102. Dating Tip: Find a partner with a compatible phone charger.
  103. No, an erection is not considered personal growth.
  104. Fuck You autocorrect. I’m tired of your bullshit. Turning you off. Cee I dount kneed yu inh mai laif tu wright mai tughits. Vitch!!
  105. I tried to say no to vodka but it’s 40% stronger than me.
social media post ideas

31 Days of Facebook Post Ideas For Businesses

Do you have trouble coming up with engaging social media posts each day?

Looking for quick and easy content prompts to help?

When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.

If you run a business or website you probably have come across days where, coming up with engaging content to post just seems to be a challenge.

Here are some ideas to help spark your creativity.



Host an "Ask the Experts" where customers can ask you questions in comments.


Profile a "Customer of the Month"


Post a motivational quote


Link to one of your blog post


Offer a special deal or coupon offer


Promote Your Website


Share a Free tool or resource (checklist, template etc.)


Have customers post and discuss their favorite products & services that the company offers and why they like them


Share a short video


Have Fill In The Blanks such as "When I rent a car, I want one that has _______________" where customers can comment their answers


Share an Inspirational Quote


Share a personal recommendation


Cross Promote another one of your social media profiles.


Poll Your Audience


Inspirational Quote


Share something about yourself


Post an eye catching image thats relevant to your niche


Post a helpful quick tip (videos are great, but image on text or blog will work)


Share a topical opinion


Share a link to someone else's blog


Post an infographic


Promote another one of your products or services


Post a frequently asked question


Funny Image or meme


Share a free download or printable


Link to a useful podcast


Share a helpful ebook


Ask the audience to vote on something


Share a fun fact


Post another testimonial


Are there any holidays or publicly recognized days this month?

Congrats! You have completed an entire month of content .


What Is SSL


What is SSL?

SSL is a system that secures the connection between your web site and your web site visitor's browser. This allows for the safe and secure transmission of important information such as credit card data. SSL connections are mandatory for any online business that runs a PCI compliant website.

On today's modern web we recommend every website use SSL to secure their site. Google themselves recommend this approach and even reward websites with higher placement in search engine results. With better search engine ranking, better security, and no cost to get started - there's no reason not to SSL enable your website today.

We offer Extended Validation (EV) SSL certificates issued by Comodo. EV certificates are only issued after your business credentials are reviewed and confirmed by Comodo. This means the visitors and customers to your website can have increased confidence that you are, who you say you are.

EV SSL certificates also activate the green bar in the URL section of the web browser - a visual indicator becoming more and more common, to prove a site has been validated



How to install AMP on a WordPress site.

How To Install AMP On WordPress

Looking to get started with Accelerated Mobile Pages (AMP)? Search Engine Land columnist Stephanie LeVonne has put together this handy guide for WordPress users.

Step 1: Install and activate your AMP plugin(s)
In order for AMP to work, you need to install the base AMP plugin by Automattic. There are additional plugins you can add (recommendations in the article) after the base AMP plugin is installed to gain greater functionality.

Step 2: Set up Google Analytics
Copy your tracking ID, then log in to WordPress. In the left-hand navigation, go to AMP > Analytics and paste your tracking ID where it says Google Analytics. Then click Save Changes.

Step 3: Configure plugin settings
Follow this step if you have activated the Yoast SEO plugin as part of your WordPress setup (recommended); otherwise, skip it.

Step 4: Test/validate your AMP setup
It's time to make sure that everything is working; otherwise, Google will not display your AMP URLs in the search results.

Step 5: Submit your most important AMP URLs for indexation
Click the 'submit to Google' button in the Google Search Console once you have tested and validated that everything is working correctly.

Step 6: View in Google Search Console to troubleshoot for errors
Correct as necessary.

Step 7: Test page speed
Congratulations! It's time to compare the results of your AMP and standard mobile pages by running them through a page speed tool.

Read More:

Create a Facebook Messenger Chat Widget On Your Website

Keeping an open line of communication with your customers (or potential customers!) is one of the best ways to ensure you deliver customer satisfaction. One of the increasingly popular additions to business websites have been chat widgets – giving browsing visitors a direct line to your employees to discuss products, services and general company information. But most chat widgets are complicated and cost money to host. If only there were a free messaging service, that everyone already knows how to use, powered and maintained by one of the world’s biggest tech support teams...

Oh wait. That sounds an awful lot like Facebook!

5 Writing Tips I Recommend You Use When Writing Your Blog

A blog is a great way to drive traffic to your website. You can start off by just listing a number of commonly asked questions and writing out and well developed answer.

Remember: It might seem obvious to you but it may not be so for potential customers who are new to your industry.

Below are some tips you should consider when writing your blog.

5 Basic Rules of English Writing That Everyone Should Know (Infographic)