Tell us what is working and what is not
Have you ever advertised online before
If 'Yes' How did it go
How do you currently bring in new business?
What is your process to onboard new clients?
What types of traditional marketing have you tried in the past?
What were the results?
Tell us about your market and industry so we can re-engineer their success for you
What is your industry called?
Customer Acquisition Cost
Who are your top 3-5 competitors
What makes you different?
Lets set some goals
What stage is your business currently monthly?
Do you have a customer list we can have access to?
Which Objective(s) Would You Want Us To Accomplish With You?
Traffic to a landing page
Collect Name, Email, Phone
Book Free Appointment
30 Min Phone Call
Inbound Phone Call
Register For Webinar
Book Paid Appointment
How many of these actions are you looking for each month?
What email should we send leads too?
What phone number should we have leads contact you?
What creative assets do you have?
High rez logo [transparent BG]
What tracking/remarketing do you have setup on your website?
Google Tag Manager
Google Search Console
What are the products/services that you will be advertising?
What are the features/benefits of buying these products
Life Time Value
Do you have landing pages discussing these products/services?
Your Ideal Customer
Who is most likely to take that action?
The process your typical customer take to buy from you
How urgent and intense is this desire for your audience?
Urgent [emergency plumber] 24 hrs
Moderate [shopping online] 7-30 days
Moderately Long [expensive toy] 30-90 days
Long [buying a house] 3-6 months
What stage do you think your target customer is at?
Consideration [Do they know you exist]
Ready to Buy
What platforms do you want to advertise
Do you want advertise on Google?
Do you want advertise on Bing?
Do you want advertise on Facebook?
Do you want advertise on LinkedIn?
Do you want get organic traffic? SEO, Social Media Posts, Content Marketing, Text/Audio/Videos
Do you have a Facebook Page?
Do you have a YouTube Channel?
Do you have a Business Instagram?
Do you have any tools to help get the attention of cold leads not ready to buy now but will in the future? [Lead Magnet]
E-book or guide
Trademarks, Copyrights, Industry Restrictions
How soon do you want to get started?
Online Marketing Budget
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