Helpful Tips

Campaign Source

(utm_source)

Required. Use utm_source to identify facebook ads as your source of traffic.

Example: utm_source=facebook

Campaign Medium

(utm_medium)

Required. Use utm_medium to identify your bid type. Options are CPC, CPM or oCPM.

Example: utm_medium=cpc

Campaign Name

(utm_campaign)

Required. Use utm_campaign to identify a specific facebook ad campaign.

Example: utm_campaign=spring_sale

Campaign Term

(utm_term)

Use this field to identify your target audience.

Example: utm_term=car+owners

Campaign Content

(utm_content)

Use this field to identify your ads which can have different copy and creatives.

Examples: utm_content=logolink or utm_content=textlink