You need to adjust and optimize your website in such a way that your visitors can have an easy access to everything they need. However, you can’t just put everything on the front page. So what should take priority? How can you help all the website visitors?
What exactly are you selling?
You need to be very clear with this. People visit your website for a reason. If they are left to guess it themselves, you will probably lose most of them.
What are the benefits for your clients?
You need to show how your products work. It is very important to point out all the potential benefits for the people who might make a purchase. You can also give some examples. “This product can easily fix…” or “Our services are great for people who want to…”
At what cost?
Next on the list are all the costs. They might be a lot, so if you position a large “PRICES” button somewhere on the main page, everything would be perfect.
In what way is your brand special?
It is vital to have a strong brand. Customers will always trust brands with a good reputation as well as stay away from the unknown ones. Brand means trust.
Also, your brand needs to be unique. Having a strong and different identity will give you an edge over your competitors. For this, you can create an “About me” page. Put it somewhere in the main menu.
A video by Entrepreneur explains just how important your brand is:
The website visitors should be able to easily navigate through all the pages.
Some people might have difficulties with browsing online. Others have small attention spans. Some are in a hurry. Whatever the reason is, you will need to make sure your website is clear and easy to use. Design it in such a way, so that everyone can switch from one page to another and find what they are seeking in a matter of seconds. Any additional delays will just harm your business.
Are there any people or companies who have used your services and were happy?
If the answer is yes, then post about it. Visitors will always want some form of proof that you can deliver great results. Show everyone that your past clients got what they wanted and were grateful for your hard work.
Can people trust you?
Do whatever you can to build trustworthy relationships. Nowadays, many clients suspect even the smallest things.
You should be able to easily contact your website visitors.
Last but not least, there is the “Contact” button. Add every method you are currently using. You should have an email address, phone number, physical location, Facebook or Twitter pages, and so on. Make sure that website visitors can easily find this button. The main menu would be a great location.
These are eight of the most important things that you absolutely must have on your main page. Website visitors will want to know a lot about you, and the easier it is for them to navigate through the pages or learn valuable information – the better results you will accomplish.
For more useful tips and professional help regarding SEO, you can always count on Java Logix.