Google reviews

Tips for getting amazing Google reviews

We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.

While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.

1. Ask your best customers for a favor

The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.

2. Add review requests

When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.

3. Do not pay for reviews

This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.

4. Thank customers for their Google reviews

Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.

 

 

For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.

Social Media Marketing for Businesses

Social Media And Business: Choose The Right Platform For Your Business?

Keeping up with every social network in an impossible task for any business owner. Learn how to pick the best social media platform for your business—and your customers.

It is no secret that social media is a key part of any digital marketing plan. But with limited resources (time, staff and budget)—and an ever-growing number of platforms to figure out—many small business owners want to know which social media sites can help them make the biggest impact.

The short answer is: it depends on your business, your goals and customers. Each social media platform has its own strengths, limitations and audience. Deciding what return you want from your social media investment can help in deciding which platforms are right for you. You need to be realistic about the time and resources you’re able to invest. It’s better to manage an active presence on two or three social platforms rather than start an account on 10 platforms that you rarely check or update.

Facebook

The most widely used social media platform (more than 1.7 billion users—62% of the entire adult population, according to Pew Research), Facebook allows users to create profiles, share photos and videos, post and send public and private messages, and keep up with friends, colleagues, celebrities and businesses. You can make announcements, information, promote events, invite customer reviews, expand your audience with Facebook Ads and share updates about your business.

YouTube

YouTube, owned by Google, is a video platform of user-generated and professional content. It has more than 1 billion global users worldwide (more than 81% of Internet users, according to comScore) and reaches more 18- to 49-year-olds than any network. Your videos can then be posted, shared or embedded online elsewhere. Customers look to YouTube for content that will instruct, inform or entertain, so it’s a great place to show off your skills. For instance, are you a plumbing contractor? Show viewers how to fix a clogged drain with an instructional video and promote your expertise at the same time.

Pinterest

Pinterest allows users to discover, group, share and save images in collections called “boards.” Users can upload and leave comments and likes for images they have pinned, and create boards for anything from wedding planning to decorating advice. (According to Pew Research, 26% of the adult population is on Pinterest.) Lifestyle and retail brands in particular have found great potential for deep brand engagement and loyalty-building on Pinterest. Landscapers, remodelers and other home services contractors can use Pinterest to share design ideas with potential clients and show off beautiful photos of successful projects.

Instagram

Instagram is a mobile photo-sharing and video-sharing social media site. Its audience tends to be younger, with high engagement numbers. Users upload images and share them (with short captions) publically or privately; other users can then like, comment, tag other users and follow accounts. While relatively small compared to Facebook, it’s the fastest growing major social media platform for businesses. Make sure you set up a free Instagram for Business account to get special business-only capabilities, like a “Contact” button on your profile that makes it easy for customers to reach you.

LinkedIn

LinkedIn is the world’s largest professional network (22% of adults use it, according to Pew). It’s most popular with working-aged adults and those with higher educations and incomes. LinkedIn allows a robust 2,000-character description of your business, plus contact info. You can share brief updates with your followers, linking to recent blog post or sharing your take on industry news; join affinity groups of other small business owners with similar interests; and network via vendors and clients via private messages. It can be an effective platform for developing business-to-business relationships; but even if your customers are not on LinkedIn, you can connect with vendors, suppliers and others in your industry.

Twitter

Twitter allows users to send and read short, 140-character called “tweets.” With 284 million users, Twitter is a popular way to manage customer service in real time and share timely news, like live updates and photos from a business event. Brief contact information can be added to your business’ bio. Tweets have a short shelf life, so you’ll need to post more often on this platform to stay relevant. You can share text, links, polls, photos and videos; you can also respond to and retweet others’ content.

This is just a handful of the available platforms that are out there. We recommend start by doing some research to find out where your potential customers are hanging out online.

Not sure where to start? Call (613) 552-6535

Don’t let over analysis stop you here, contact us today for some help with a roadmap to move ahead.

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