Facebook ads

How to set up your Facebook ads

Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.

What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.

The main components are:

  • The title;
  • An image;
  • The text;
  • A call-to-action button.

How to set up your Facebook ads

Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.

When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.

You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.

The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.

Once everything is ready, begin your Facebook ads campaign and wait. Sooner or later, customers will notice you. You can also concider hiring an expert for the job. Also, check out these amazing Facebook ideas. Be sure to create a Facebook messenger chat widget on your website to further boost your social media interactions.

This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:

 

Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.

Advertising on Instagram

Do you need help to start advertising on Instagram?

Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.

Advertising on Instagram

It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.

One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.

A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.

Here are three amazing tips you could use to start advertising on Instagram

  1. There are many cool features you could use. You can add directions about your business, have great accessibility to your customers, or use Instagram’s analytic tools to set up ad campaigns. Combine this with Facebook, and you’ve got yourself a nice, solid basis for future marketing strategies;
  2. Share more photos and be active. Consistency is very important. Focus all your efforts on your marketing strategy. While advertising on Instagram, always make sure to post images of your work, or products, or events. Never share images without mentioning your business or related activities.
  3. Promote your posts. After you make and share a post, you will need to promote it. The process is rather simple. Just below the photo, you will find the option Promote. Once you click on it, choose your goals. They could be more website visitors or calls. By doing this, you can choose how the promotion will work.

 

These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.

 

For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.

headline templates

Use These Headline Formulas That Work To Get More Engagement With Your Content

There is an infinite number of ways you can write a headline. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

1. How to (mundane task) That (rewarding benefit)

Examples:

  • How to Get a Mortgage That Cuts Your Monthly Payments in Half
  • How to Write Content That Glues Your Reader to the Page
  • How to Generate Tons of Leads tons of Qualified Leads from Your
  • Website

2. (number) (descriptive language) Ways to Beat (problem)

Examples:

  • 11 Stupidly Simple Ways to Beat the High Cost of Living
  • 18 Highly Effective Ways to Make $1,000 in 10 Days
  • 7 Lightning Fast Ways to Drive More Traffic to Your Website

3. Who Else Wants (benefit)

Examples:

  • Who Else Wants More Traffic with Less Effort?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants an Incredible Website That Triples Your Sales?

4. The Secret of (benefit)

Examples:

  • The Secret of Getting Your Home Loan Approved
  • The Secret of Gaining More Influence
  • The Secret of Getting Coffee Stains Out

5. Here is a Method That is Helping (target audience) to (benefit)

Examples:

  • Here is a Method That is Helping Broke Homeowners Out of Debt
  • Here is a Method That is Helping Bloggers Gain 100,000 Visitors Per Months
  • Here is a Method That is Helping Ordinary People Make an Extra Income

6. Little Known Ways to (value)

Examples:

  • Little Ways to Increase Your Social Influence Online
  • Little Known Ways to Market Your Business on Yelp
  • Little Known Ways to Sell More Products on Amazon

7. Get Rid of (problem) Once and For All

Examples:

  • Get Rid of Your Smoking Habit Once and For All
  • Get Rid of Yellow Teeth Once and For All
  • Get Rid of Money Losing Ways Once and For All

8. Here’s a Quick Way to (solve a problem)

Examples:

  • Here’s a Quick Way to Optimize Your Website for SEO
  • Here’s a Quick Way to Get More Traffic from Yahoo Business Listings
  • Here’s a Quick Way to Set Up Strategic Partnerships

9. Now You Can (have something desirable) (great circumstance)

Examples:

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Relax on a Beach and Not Worry About Your Flight Home
  • Now You Can Fix Your Computer Without Spending a Dime

10. (do something) like (world class example)

Examples:

  • Earn Money Like Warren Buffet
  • Be an Influencer like Tony Robbins
  • Hit a Serve like Andy Murray

11. What Everybody Ought to Know About (value)

Examples:

  • What Everybody Ought to Know About Blogging
  • What Everybody Ought to Know About Responsive Web Design
  • What Everybody Ought to Know About Making Money Using Yahoo!

Headline templates swipe files

WordPress Security