For many clients, your website will be the first thing to make an impression. You need to make sure people are pleasantly surprised when they arrive. Many of us have a short attention span and will not stay for long on boring or hard to use pages. Keep your business website up to date by following these 5 tips.
Place your contact info somewhere easy to see
Every business website needs its contact page. After you create one, make sure to add a large button somewhere on the menu leading straight to it. If possible, add a box on the main page with the important things. Do not write them in a hard-to-find place. Instead, make sure they are easily visible the moment someone enters your website.
Here are the mandatory pieces of information:
Use top-quality photos and videos
Low-quality photos are an indication of bad products and services. Most customers have high expectations, and will not tolerate such things. Whatever you do, even if it costs some extra money, be sure to use pictures with great quality. If you are certain in your skills, you can take photos yourself. If not, hire a professional photographer to do the job. Another great idea would be to buy images from stock banks.
The same advice goes for videos. Most users would prefer watching them instead of reading long and boring product descriptions. Not using any videos or having ones with bad quality are dire mistakes, and you should definitely avoid them.
Your business website needs to be mobile friendly
Almost everyone has a smartphone these days. And you need be certain – many people find using their phone way easier than their PC. They can view websites while lying on a bed, or riding on a bus, or even while hanging out with friends.
Websites which are not mobile friendly are going to have a rude awakening. So many potential clients can be lost. Never turn your back on this. Even if it costs extra, your website must be mobile friendly and easy to navigate through a smartphone.
Google sees mobile friendliness as something important and will help you rank better in the search results.
Do not spam
If there is one thing which annoys people a lot, it’s spam. They hate it. Never overflow with unnecessary content. Some clients will immediately drop all your credibility and leave without even getting to see your products.
What your content needs to do is answer basic questions. Things like the contact information, types of products, and the prices. Don’t focus too much on your history. Instead, focus on what the customers want to know.
Use calls to action
Let’s say a new client has arrived at your business website and wants to learn more about you. Where do they go? What do they see? Perhaps your store to check out the products? Or your contact page for a personal call/email? You have some options regarding your online marketing plan.
Every client has needs and expectations. What you need to do is give a boost. Add a call to action and explain why your business is the right choice. How do you do that? Here are some ideas:
Add an email newsletter;
Read more buttons;
Links to social media;
A purchase button;
Add a call to action on your site and especially the main page. Like the one down below.
Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.
Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.
Here are eight amazing ideas which will help you build and maintain a successful blog.
1. You need more graphics.
Just like this one, down below.
Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.
Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.
Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it. You could also use free images online.
What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.
2. Focus on the right keywords.
There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.
There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.
Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.
Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.
3. Make use of long-tail keywords as well.
The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.
While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.
Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.
4. You need to have good positioning.
Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.
Here are some great locations for keyword placement:
You can put them in the title itself. The closer to the start – the better;
Always include the main keyword in the first paragraph;
And the final paragraph as well;
You must have the keyword in at least one subheading;
If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.
5. Another great way to improve your online image is through guest posting.
These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:
They bring more natural, referral traffic to your website;
You will obtain some valuable backlinks;
Users from other platforms will notice your posts and might decide to check you out;
Guest posts are a great way to begin cooperation with other companies or blogs;
You might actually earn some money in the meanwhile.
Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.
6. The more internal links – the better.
They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.
Here are some good ideas:
Link the new articles to pages with appropriate information;
If you can’t figure out anything – link to the main page;
Put a call to action somewhere which will redirect readers to your services;
The bottom of the page is a great location for such links.
7. Run a check for broken or bad links.
Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.
Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.
Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.
Contact Google if you find it impossible to remove bad links. The search engine will ignore them.
8. Be active by creating posts or articles.
It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days. Make sure everything is SEO friendly.
Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time. Be sure to check out this article for more tips on writing an amazing blog.
If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it. Make sure to learn what Geotagging and Geofencing are.
You need to be significant
You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.
For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.
Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.
This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.
Next, benefit from the distance between you and your clients
You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.
Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.
Last, you need to become prominent
Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.
Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.
Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.
Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.
People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work and create a “magnet.” More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.
It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.
With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.
The five useful SEO tricks for more leads are:
Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website. Having a nice sales page would also help.
Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.
Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:
You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you. Copywriting is vital for your success.
Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys. Social media is a great way for you to discover the ideal customer.
For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.
Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.
There will be instant results.
Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.
Getting to page one is enough.
That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.
Older domains take priority in search results.
It does not matter which website is older. The important thing is which one has better content and SEO.
Keyword research is useless.
Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.
Do not bother doing guest posting.
Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.
Only links from government sites count.
While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.
Having a lot of links is all that matters.
Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.
SEO is only possible when your website is absolutely ready.
You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.
Great content is all you need.
While having amazing pages is important, you won’t go far without SEO or a marketing plan.
Every link is good.
Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.
There must be new content all the time.
Quality over quantity. Doing one post per week is more than enough.
Blogs are useless.
Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.
Internal links are useless.
They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.
Who cares about the mobile versions of websites? They are not important.
Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.
Why even bother doing SEO? Who cares?
Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.
Stay wary of these lies about SEO and proceed with caution.
You need to adjust and optimize your website in such a way that your visitors can have an easy access to everything they need. However, you can’t just put everything on the front page. So what should take priority? How can you help all the website visitors?
What exactly are you selling?
You need to be very clear with this. People visit your website for a reason. If they are left to guess it themselves, you will probably lose most of them.
What are the benefits for your clients?
You need to show how your products work. It is very important to point out all the potential benefits for the people who might make a purchase. You can also give some examples. “This product can easily fix…” or “Our services are great for people who want to…”
At what cost?
Next on the list are all the costs. They might be a lot, so if you position a large “PRICES” button somewhere on the main page, everything would be perfect.
In what way is your brand special?
It is vital to have a strong brand. Customers will always trust brands with a good reputation as well as stay away from the unknown ones. Brand means trust.
Also, your brand needs to be unique. Having a strong and different identity will give you an edge over your competitors. For this, you can create an “About me” page. Put it somewhere in the main menu. Your logo is truly important as well. Make sure your logo follows a creative design trend.
A video by Entrepreneur explains just how important your brand is:
The website visitors should be able to easily navigate through all the pages.
Some people might have difficulties with browsing online. Others have small attention spans. Some are in a hurry. Whatever the reason is, you will need to make sure your website is clear and easy to use. Design it in such a way, so that everyone can switch from one page to another and find what they are seeking in a matter of seconds. Any additional delays will just harm your business.
Are there any people or companies who have used your services and were happy?
If the answer is yes, then post about it. Visitors will always want some form of proof that you can deliver great results. Show everyone that your past clients got what they wanted and were grateful for your hard work.
Can people trust you?
Do whatever you can to build trustworthy relationships. Nowadays, many clients suspect even the smallest things.
You should be able to easily contact your website visitors.
Last but not least, there is the “Contact” button. Add every method you are currently using. You should have an email address, phone number, physical location, Facebook or Twitter pages, and so on. Make sure that website visitors can easily find this button. The main menu would be a great location.
These are eight of the most important things that you absolutely must have on your main page. Website visitors will want to know a lot about you, and the easier it is for them to navigate through the pages or learn valuable information – the better results you will accomplish. A great site will help you find the ideal customer.
The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.
Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page. They are important for any successful blog.
Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.
A video from Google Webmasters gives a good explanation of how meta descriptions work.
How do you use the meta description wisely?
Add in the most important keywords. They are what people are searching for, and so it Google.
You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.
Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.
If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.
If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.
There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.
Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata. Google Maps in particular has a huge role to play.
Can Geotagging be useful?
It sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.
Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.
Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.
Can Geotagging be dangerous?
We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.
AVG has a great guide about the dangers of Geotagging and how to avoid them.
When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.
So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?
It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.
Just how good can backlinks be for your website?
They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.
It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.
Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.
Your blog can directly benefit from backlinks and there are many good ways to do so.
One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.
You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.
Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.
If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.
Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation. Deal with dangerous backlinks as you would with any malware – delete.