meta description, Website Development Ottawa

How important is the meta description for your website?

The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.

Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page. They are important for any successful blog.

Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.

A video from Google Webmasters gives a good explanation of how meta descriptions work.

How do you use the meta description wisely?

Meta description, Entry Level Jobs Ottawa, Affordable Website Design Toronto

Add in the most important keywords. They are what people are searching for, and so it Google.

You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.

Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.

If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata. Google Maps in particular has a huge role to play.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

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