home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is easy

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is set and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” These settings can always be changed at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Basically, your home address will function as a business one, thus allowing your home-based business to function at full capacity. Make the most out of SEO and watch your business grow.

 

Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer a great SEO program to help you attract more leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

SEO-post

A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

FREE GUIDE