local rank on Google

Here are the 3 most important factors for your local rank on Google

If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it. Make sure to learn what Geotagging and Geofencing are.

You need to be significant

You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.

For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.

Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.

This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.

Next, benefit from the distance between you and your clients

You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.

Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.

Last, you need to become prominent

local rank on Google

Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.

Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.

Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.

Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.

meta description, Website Development Ottawa

How important is the meta description for your website?

The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.

Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page. They are important for any successful blog.

Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.

A video from Google Webmasters gives a good explanation of how meta descriptions work.

How do you use the meta description wisely?

Meta description, Entry Level Jobs Ottawa, Affordable Website Design Toronto

Add in the most important keywords. They are what people are searching for, and so it Google.

You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.

Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.

If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.

home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many people believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is important

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business, and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is ready and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done, click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” You can always change these settings at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Your home address will function as a business one and will appear on Google Maps as such. You will be working at full capacity.

Make the most out of SEO and watch your business grow.

 

Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer you a great SEO program to help attract more even leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

Local Ranking

4 Tips to Achieve a Better Local Ranking and Generate More Leads

Are you offering specific services? You should know that it is vital to maintain a healthy online presence and a good local ranking. All this can be very useful if you want potential, local clients to notice you. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.

It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.

The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.

1. Make sure to register your business on Google

Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.

2. Include your city

Google My Business allows you to include the city where your activities take place. It will have a positive effect on the local rankings. People who search for services in your area will be more likely to discover your website. Often, this happens through Google Maps.

3. You can include more than one city for an even better local ranking

If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.

Once you complete all of this, the traffic distribution will be adjusted. Depending on the location, Google will redirect customers to the appropriate page. Your local search rankings will improve greatly.

4. Stay active

Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work. Actively post and maintain your pages by never missing any meta data.

By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.

 

If you want to establish a strong presence online, JavaLogix offers a great way for building a brand.

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