What is it and what you should know to keep your business compliant.

With GDPR just around the corner, I have been getting lots of emails and calls and notice many businesses are still struggling with what they need to do to ensure compliance.

GDPR Complant Marketing

The GDPR regulation is based on 6 main principles designed to strengthen the rights of EU data subjects regarding how their data is processed.

  • Lawfulness, fairness and transparency
  • Purpose limitations
  • Data minimisation
  • Accuracy
  • Storage limitations
  • Integrity and confidentiality

For businesses and marketers the real opportunity here is not just compliance, but using this regulatory change to build and maintain trust with your target audience.

But let’s make sure we’ve got the basics right. Check out this short 3-minute video I found that best describes the impending EU legislation and the 6 principles at its core. It explains how to achieve compliance and covers what you need in preparation for the 25th May deadline.

Let me know your thoughts in the comments below.