Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.
What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.
The main components are:
- The title;
- An image;
- The text;
- A call-to-action button.
How to set up your Facebook ads
Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.
When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.
You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.
The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.
Once everything is ready, begin your Facebook ads campaign and wait. Sooner or later, customers will notice you. You can also concider hiring an expert for the job. Also, check out these amazing Facebook ideas. Be sure to create a Facebook messenger chat widget on your website to further boost your social media interactions.
This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:
Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.