Great tips for a successful blog

Great tips for a successful blog

Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.

Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.

Here are eight amazing ideas which will help you build and maintain a successful blog.

 successful blog

1. You need more graphics.

Just like this one, down below.

successful blog

Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.

Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.

 

Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it. You could also use free images online.

What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.

2. Focus on the right keywords.

There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.

There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.

Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.

Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.

3. Make use of long-tail keywords as well.

The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.

While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.

Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.

4. You need to have good positioning.

Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.

Here are some great locations for keyword placement:

  • You can put them in the title itself. The closer to the start – the better;
  • Always include the main keyword in the first paragraph;
  • And the final paragraph as well;
  • You must have the keyword in at least one subheading;
  • If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.

5. Another great way to improve your online image is through guest posting.

These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:

  • They bring more natural, referral traffic to your website;
  • You will obtain some valuable backlinks;
  • Users from other platforms will notice your posts and might decide to check you out;
  • Guest posts are a great way to begin cooperation with other companies or blogs;
  • You might actually earn some money in the meanwhile.

Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.

6. The more internal links – the better.

Great tips for a successful blog

They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.

Here are some good ideas:

  • Link the new articles to pages with appropriate information;
  • If you can’t figure out anything – link to the main page;
  • Put a call to action somewhere which will redirect readers to your services;
  • The bottom of the page is a great location for such links.

7. Run a check for broken or bad links.

Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.

Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.

Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.

Two great examples would be Broken Link Checker and Moz Backlink Checker. They would help out greatly.

Contact Google if you find it impossible to remove bad links. The search engine will ignore them.

8. Be active by creating posts or articles.

It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days. Make sure everything is SEO friendly.

Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time. Be sure to check out this article for more tips on writing an amazing blog.

Backlinks can be very useful for your website or blog

What are backlinks?

When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.

So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?

It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.

Just how good can backlinks be for your website?

They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.

It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.

Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.

Your blog can directly benefit from backlinks and there are many good ways to do so.

One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.

You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.

Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.

A video from Google Webmasters explains more about the future of using backlinks.

Can backlinks be dangerous?

They sure can!

If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.

Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation. Deal with dangerous backlinks as you would with any malware – delete.

 

Link building and general search engine optimization are some of the services we offer.

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