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On-page keyword optimisation is vital for boosting visibility on search engines. Key strategies include tracking keyword rankings with tools like Google Search Console, maintaining a keyword density of 1-2%, and utilising long-tail keywords for targeted traffic. Follow an optimisation checklist that highlights essential elements such as title tags, meta descriptions, and internal linking. Technical SEO factors also play a role, including site speed and mobile-friendliness. By applying these techniques, businesses can significantly enhance their search rankings and attract the right audience.

TL;DR A review funnel is a step-by-step system that helps businesses encourage customers to leave reviews, boosting credibility and online visibility. Small businesses benefit greatly as reviews build trust, improve SEO, and offer a competitive edge. Key steps include choosing the right platforms, optimising profiles, and automating review requests. Personalised, easy review asks and professional responses, especially to negative feedback, foster loyalty and demonstrate transparency. Sharing reviews in marketing materials enhances reputation, while tracking metrics helps measure success. JavaLogix specialises in creating tailored review funnels to help businesses grow through effective digital strategies.

Small businesses can expect digital marketing agency fees to vary, with monthly retainers from $1,500 to $10,000 and project-based costs from $1,000 to $30,000.