Creating a strong brand can be challenging. This is especially true if you are in charge of a small business. However, there are some neat tips which will accelerate your progress and help you develop a brand which sends the right message.
There are five keys to success with your new brand – audience, efficiency, design, limits, and its name. Today’s article will cover them briefly.
You need to understand your audience
Before you begin building a brand, you must understand what and how your clients think. What are their needs? Why did they choose your small business to begin with? Do they have any particular habits?
You need to pay close attention to what your clients like, dislike, and the things that motivate them. Spend some time conducting research until you have a well-detailed profile of your customer. You might find some interesting connections between what you offer and what other people enjoy doing. Use the information to point brand’s development in the right directing. In addition to your products, add what people want.
Use your knowledge to achieve high efficiency
The four fundamentals to your preliminary preparation are:
Choosing a logo
Integrating your brand’s story
Every little bit of information about your market is important – you need to carefully research the behavior of the competition, the customers’ culture, and the governments’ influence. You need to be consistent everywhere and at any time. By taking actions which please the customers and by constantly striving to improve, everyone will notice and remember you. Consistent communication will surely help build a strong name.
Create a fun and eye-catching design for your brand
It’s a question of the first impression – often, clients tend to stick around with the first company they see or like. If your industry has heavy competition, you will need to stick out or you will lose out on many potential customers.
This task is rather straightforward. You need to find an awesome and reliable graphics designer and share your preferences with him or her. You can have a great logo in no time, which will serve as a powerful lead magnet and have a great impact on future sales.
Do not limit your company and yourself by thinking like a small business
Because you can achieve so much more. Thinking like a small business and believing there are impossible things could seriously restrict your progress. It is 2018, and there are no limits to what a company can achieve. Everything is possible, and as we’ve seen countless times, even the smallest of businesses can turn into international leaders in their respective industries. Think big from the very get-go and plan in the long term.
Be wise when choosing a name
Use a catchy name, but do not risk choosing something people will want to avoid. Create a list of brand names and start removing the inappropriate or uninteresting ones. And remember – your name should focus on the most important elements of your small business. It should be able to communicate with your clients.
In an interview with Gary Vaynerchuk by Video Influencers, he explains in details some of the key tips to building a successful brand.
LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.
There are a number of ad types to choose on LinkedIn:
Sponsored content. It allows you to connect with other people on the platform by delivering your marketing messages
Sponsored inmail. With it, you have the option to customize your messages
Text Ads. They are either pay-per-click or pay-per-impression. There are four types: horizontal, long, square, and tall
Once you choose a type, you will have the option to target your audience.
You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.
It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.
You can target people working for specific brands. The options are four:
Past, but not current
Target an industry
You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):
Agriculture (farming, fishery, dairy, ranching)
Arts (music, design, museums, photography, writing, editing, animation, videos)
Services (food production, environment services, security and investigation, information, event organizing, consumer services and protection, translation and localization, travel, tourism)
Transportation (maritime, international trade, hospitality, logistics and supply chain, airlines, warehousing, import, export)
Next on the list is the company size.
You can target people depending on the size of the company they work for. The number of employees can be:
More than 10,000 employees
You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:
Arts and design
You can target people depending on their influence. Here, you have nine options to choose from:
If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:
The fields of study
You can choose any of these degrees: associates, bachelors, masters, Ph.D., MD, JP, PharmD, EdD
You can also target people by the skills they listed on their profiles
You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.
Years of experience
We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.
The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.
The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.
There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.
With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.
If you want to advertise on LinkedIn, JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!
For many clients, your website will be the first thing to make an impression. You need to make sure people are pleasantly surprised when they arrive. Many of us have a short attention span and will not stay for long on boring or hard to use pages. Keep your business website up to date by following these 5 tips.
Place your contact info somewhere easy to see
Every business website needs its contact page. After you create one, make sure to add a large button somewhere on the menu leading straight to it. If possible, add a box on the main page with the important things. Do not write them in a hard-to-find place. Instead, make sure they are easily visible the moment someone enters your website.
Here are the mandatory pieces of information:
Use top-quality photos and videos
Low-quality photos are an indication of bad products and services. Most customers have high expectations, and will not tolerate such things. Whatever you do, even if it costs some extra money, be sure to use pictures with great quality. If you are certain in your skills, you can take photos yourself. If not, hire a professional photographer to do the job. Another great idea would be to buy images from stock banks.
The same advice goes for videos. Most users would prefer watching them instead of reading long and boring product descriptions. Not using any videos or having ones with bad quality are dire mistakes, and you should definitely avoid them.
Your business website needs to be mobile friendly
Almost everyone has a smartphone these days. And you need be certain – many people find using their phone way easier than their PC. They can view websites while lying on a bed, or riding on a bus, or even while hanging out with friends.
Websites which are not mobile friendly are going to have a rude awakening. So many potential clients can be lost. Never turn your back on this. Even if it costs extra, your website must be mobile friendly and easy to navigate through a smartphone.
Google sees mobile friendliness as something important and will help you rank better in the search results.
Do not spam
If there is one thing which annoys people a lot, it’s spam. They hate it. Never overflow with unnecessary content. Some clients will immediately drop all your credibility and leave without even getting to see your products.
What your content needs to do is answer basic questions. Things like the contact information, types of products, and the prices. Don’t focus too much on your history. Instead, focus on what the customers want to know.
Use calls to action
Let’s say a new client has arrived at your business website and wants to learn more about you. Where do they go? What do they see? Perhaps your store to check out the products? Or your contact page for a personal call/email? You have some options regarding your online marketing plan.
Every client has needs and expectations. What you need to do is give a boost. Add a call to action and explain why your business is the right choice. How do you do that? Here are some ideas:
Add an email newsletter;
Read more buttons;
Links to social media;
A purchase button;
Add a call to action on your site and especially the main page. Like the one down below.
Every now and then, you will do mistakes. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. Rather than losing them, you should try and fix things. Here are a few good tips on how to recover dissatisfied customers.
You need to be personal
Even if you are amazing at what you do, sooner or later, mistakes are going to happen. Even if you did nothing wrong, some people will blame you nevertheless. Conflicts with clients can always occur, and you need to be ready to deal with the issues.
One great way is to be personal. Send a letter or mail with an apology. If possible, you can invite the client back. There is nothing wrong with giving someone a second chance. You can get even more serious and send a hand-written letter instead. Attach a coupon to the note, and it’s likely the customer will come back.
There needs to be a big enough compensation
Many people will demand a full refund after a purchase. Sometimes that is the only way to go. However, if you are dealing with a loyal, long-term client, things can get a bit tricky. Do not save any expenses – give something extra. If it means saving someone valuable, there must be sacrifices. And, be unique. A simple present or a refund might not do. Instead, offer an amazing gift – one which will make your customers forget anything happened in the first place.
Improve the quality of your products
If your products or services lack in quality, you will need to deal with the issues quickly. Even if you fail to win back a specific customer, concentrate on improving. There will be more opportunities in the future. By giving the best services possible, you will prevent the appearance of new dissatisfied customers. After everything is better, you can try and send some emails to your past clientele. Your reputation will surely improve.
Dissatisfied customers have expectations
That is why you need to maintain a good level of communication with everyone. Do not make promises you can’t keep, but make sure people understand you clearly because some will still insist you made a huge pledge even if that is not true. By doing this, you will start a favorable conversation.
Giving your clients all the information they need, while being clear, will help set reasonable expectations. The chances you will lose someone or receive a bad review will be much smaller.
If you are interested in business-client relationships, Victor Antonio has a great video on that topic:
Do you need professional SEO and social marketing services? We are here to help. Check out everything we have to offer and do not hesitate to contact us should you need anything. Follow us on Facebook for regular news or tips regarding digital marketing.
Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.
What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.
The main components are:
A call-to-action button.
How to set up your Facebook ads
Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.
When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.
You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.
The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.
This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:
Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.
We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.
While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.
1. Ask your best customers for a favor
The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.
2. Add review requests
When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.
3. Do not pay for reviews
This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.
4. Thank customers for their Google reviews
Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.
For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.
Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.
Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.
Here are eight amazing ideas which will help you build and maintain a successful blog.
1. You need more graphics.
Just like this one, down below.
Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.
Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.
Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it. You could also use free images online.
What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.
2. Focus on the right keywords.
There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.
There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.
Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.
Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.
3. Make use of long-tail keywords as well.
The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.
While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.
Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.
4. You need to have good positioning.
Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.
Here are some great locations for keyword placement:
You can put them in the title itself. The closer to the start – the better;
Always include the main keyword in the first paragraph;
And the final paragraph as well;
You must have the keyword in at least one subheading;
If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.
5. Another great way to improve your online image is through guest posting.
These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:
They bring more natural, referral traffic to your website;
You will obtain some valuable backlinks;
Users from other platforms will notice your posts and might decide to check you out;
Guest posts are a great way to begin cooperation with other companies or blogs;
You might actually earn some money in the meanwhile.
Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.
6. The more internal links – the better.
They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.
Here are some good ideas:
Link the new articles to pages with appropriate information;
If you can’t figure out anything – link to the main page;
Put a call to action somewhere which will redirect readers to your services;
The bottom of the page is a great location for such links.
7. Run a check for broken or bad links.
Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.
Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.
Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.
Contact Google if you find it impossible to remove bad links. The search engine will ignore them.
8. Be active by creating posts or articles.
It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days. Make sure everything is SEO friendly.
Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time. Be sure to check out this article for more tips on writing an amazing blog.
If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it. Make sure to learn what Geotagging and Geofencing are.
You need to be significant
You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.
For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.
Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.
This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.
Next, benefit from the distance between you and your clients
You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.
Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.
Last, you need to become prominent
Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.
Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.
Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.
Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.
People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work and create a “magnet.” More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.
It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.
With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.
The five useful SEO tricks for more leads are:
Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website. Having a nice sales page would also help.
Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.
Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:
You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you. Copywriting is vital for your success.
Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys. Social media is a great way for you to discover the ideal customer.
For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.
Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.
There will be instant results.
Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.
Getting to page one is enough.
That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.
Older domains take priority in search results.
It does not matter which website is older. The important thing is which one has better content and SEO.
Keyword research is useless.
Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.
Do not bother doing guest posting.
Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.
Only links from government sites count.
While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.
Having a lot of links is all that matters.
Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.
SEO is only possible when your website is absolutely ready.
You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.
Great content is all you need.
While having amazing pages is important, you won’t go far without SEO or a marketing plan.
Every link is good.
Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.
There must be new content all the time.
Quality over quantity. Doing one post per week is more than enough.
Blogs are useless.
Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.
Internal links are useless.
They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.
Who cares about the mobile versions of websites? They are not important.
Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.
Why even bother doing SEO? Who cares?
Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.
Stay wary of these lies about SEO and proceed with caution.