Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.
Why are so many home-based businesses using Google?
Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business and that would be perfectly fine.
Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.
Once everything is set and running, you can expect a steady increase in clients and overall improvement to search engine results.
How to set up your service area on Google my Business?
If you still haven’t made a business account, go and sing up. Once that is done click on “Info” at the top left corner of the page.
If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”
The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” These settings can always be changed at a later time.
Once everything is over, you will enjoy all the same benefits as large companies do. Basically, your home address will function as a business one, thus allowing your home-based business to function at full capacity. Make the most out of SEO and watch your business grow.
Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer a great SEO program to help you attract more leads.
There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.
Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.
Can Geotagging be useful?
It sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.
Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.
Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.
Can Geotagging be dangerous?
We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.
AVG has a great guide about the dangers of Geotagging and how to avoid them.
In a way, dentistry is a unique field. That is so because there is true competition here. There is no such thing as sloppy work. And there is no room for mistakes. Patients will search for someone who can help them without any complications arising. After all, their dental health is at stake. This is where dentist marketing on the internet comes in handy and you should be taking notes.
The importance of having a strategy for internet marketing
There are a number of ways you can improve your online presence. It is out of the question that a well-maintained website could be a huge boost to your business. When you add an active blog to it, the groundwork will be set. Having a strong online presence will surely help out in the long-term and bring more patients to you.
However, while having more leads is always nice, how do you prove you are truly good? So what if your skills are unquestionable? Lacking a strategy for internet marketing will only benefit the competition.
And be sure about it. The competition within the dental field is not only huge but also understands the fundamentals of internet marketing. Not taking any action can only result in a slow decline. But taking action has its risks too. Online marketing is complicated, and making the wrong choices can have negative effects on your business.
As a dentist, it is not your job to spend too much time concerning yourself with internet marketing. Instead, you can hire an SEO company or a single expert.
If you are an established professional, yet lack a good online presence, but wish to improve it, then this is exactly what you are searching for. Java Logix can offer everything you need.
It was mentioned earlier, that internet marketing is complicated. But that should not stop you. The benefits are huge. So here are 10 examples of what you can do to greatly improve your online presence.
1. Using review websites.
A great way for you to start building an online presence would be to visit Yelp. This website is seen by some as “mandatory” for small and medium businesses. And for good reason – it offers excellent opportunities for business owners around the world to make a name for themselves. Yelp also helps clients, by giving them valuable information.
Another great option would be Google My Business. It might just be the single most effective way for you to set up a healthy online presence. There are also a number of other websites who offer services related to internet marketing or guides such as Manta.
One thing must always be taken into consideration when using such review websites. Clients can leave reviews. While this can give legitimacy to your business and help build trust with potential patients in the future, it can also stain your reputation.
You must always make sure to act accordingly on the situation. No matter how good you are, and how well you perform, there will always be a bad review. It should be considered as inevitable. When it occurs, never respond with anger. Instead, be constructive and careful because other clients are reading and judging whether to use your services or not.
2. Search engine optimization.
If you go on and hire an internet marketing company, they will recommend you to focus heavily on SEO. And that is a must if you are to achieve success. You must optimize your website towards Google and its search engine.
Google takes many small details into consideration when reviewing your website. Things like activity, uniqueness, keywords, meta descriptions, mobile accessibility and much more are all of great value. Your goals are to make sure everything is adjusted for. If Google views your website as “positive” and “friendly,” you will rank higher in searches and attract more traffic and potential customers.
3. Create a strong local presence.
The next step in the process would be to focus mainly on achieving results within your region. Since most patients are likely to live near you, the website must be concentrated and made easily accessible specifically for them.
Google My Business offers just that. With its help, you can make yourself visible to people within your region. This will draw attention and help your business grow.
Once you have achieved great results in local online presence, the next step would be to expand and cover nearby cities. This will add up and eventually leave you in a powerful position.
4. Maintain an active blog.
Having an active blog is essential. Visitors to your website will consider the activity as a sign of a healthy business. They will often think that since your blog is active that would mean the business is going forward and can be trusted.
Google especially would be happy to list your content if it’s fresh and well-written. Always make sure it is optimized and have the potential to rank high in search results.
5. Promote your blog.
Writing articles simply won’t do. You need something more than that. When online searches occur, one specific thing holds great value. And that would be how many people are actually reading, commenting, or sharing your blog posts.
This is a rough journey that you must pass if you want to improve your online presence. If your website is new, the number of visitors will be very small. Google will take that into consideration and give you a low rank. It will be hard at first. But by slowly growing and attracting more and more visitors, you will notice acceleration.
One more thing you can do in this situation would be to build reliable backlinks. They are basically links from other websites that point to you. If the links are well placed, preferably in well-established blogs, you will gain a lot of traffic. Just make sure they are posted in sites which are related to the dental industry.
6. Make use of Google AdWords.
As a dentist, you will have to try and reach out to potential customers. Google AdWords is a great way to do so. But the risks are many. Since the competition is also using this method, the odds are stacked against you. It is hard to compete against people who spend tens of thousands of dollars per month, but not spending any money yourself won’t do either. It is up to you and the SEO company to find a balance – do not waste any money, but achieve good advertising results.
You need to focus on specific keywords. Your internet marketing plan should focus on the words “dentist” above all. Be sure to check out the full list of tutorials at AdWords:
7. Communicate with your partners.
There won’t be any progress without communications. When you hire a company to lead your internet marketing, always offer detailed requirements. Make sure you work closely and focus on the best possible strategy. Building trust is important for your dental business. You will still need to oversee the activities and make sure they are on par with the agreements.
8. Maintain a positive sales funnel.
What exactly is a “sales funnel”? Well, basically it is the process starting when a customer first engages with you until they make a decision whether to buy your products/services or not. In the dental field, things aren’t as simple as that. A patient can’t just demand a refund and forget what happened. As a dentist, your responsibilities are not only attracting customers but delivering the best possible service you can.
9. When writing blog posts, be short and simple.
But also make sure you are providing the needed information. When it comes to internet marketing, dentists are some of the people with the most unique content out there. Use that to your advantage but always make sure you are not confusing the patients.
10. Keep a track of your website’s traffic.
Observe how your website develops and plan your next steps. The SEO company you hired should be well aware of the important details. Some of them include:
As a dentist who wants to create a healthy online presence, you must focus on internet marketing. You must constantly improve and take advantage of the new trends. Otherwise, you will fall behind. The competition in the dental industry is huge; both on a local and international scale. The decisions you make today could be the difference between success and failure.
When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.
So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?
It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.
Just how good can backlinks be for your website?
They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.
It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.
Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.
You can directly benefit from backlinks and there are many good ways to do so.
One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.
You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.
Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.
If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.
Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation.
It won’t be wrong to say that most people these days go online in order to find new local businesses. If you do not have a website, it may not only result in loss of credibility but you may also lose a lot of sales. Many small businesses like yours often wonder why they need to have an online presence in the form of a website if they only sell to local customers. After all, building a website costs money and you just want to ensure that your marketing budget is spent right.
It is important for you to know that more than 2 billion people all over the globe are corrected online and around 70% of these users get online on a daily basis. Also, the number of people connected to Internet keeps growing. Therefore, it makes sense to establish an online presence in order to reach out to these consumers. Here is a list of some of the important reasons why you need a website for your small business.
1. Be Visible
There was a time when most people used to use the yellow pages in order to find a business but those days are long gone and these days, most people use a search engine in order to find a business. If you do not have an online presence in the form of a website, these consumers may not deem your business credible and you will also lose sales. A website is a much more cost-effective type of advertising when compared to the cost of advertising on local media outlets as well as in phone books. It is not just cost-effective but also allows you to reach new customers.
2. Reviews and Testimonials
Research indicates that more than 90% consumers check online reviews before they decide to spend money on something. When you have your own website, you can add testimonials and also guide potential customers to positive reviews of your business. This can have a huge influence on your sales as you’re likely to get more customers. Also, by maintaining a website, you have slight control over the information available online about your business in the search engines, provided you also practice good SEO tactics.
One of the other advantages of the Internet is that it allows you to get a lot of information about the demographics and habits of your potential customers. Use of Google Analytics allows website owners to find a lot of useful information including the location of the users as well as the typical age range of these visitors. This is powerful information and you can use this information to refine your online presence and reach more targeted customers. Analytics also allows you to find the exact time of the day people visit your website which allows you to target that particular time frame for marketing.
4. Remain Competitive
If your competitor already has a website, they are likely to be seen as more credible. In case they still don’t have a website, it allows you to get a leg up and have one in place before them. Do not forget that Internet is used by people for searching business information in the same manner as printed phone books. These days, people are more likely to use online search engines to find business information, and once you have a website, you will always be open for business.
5. Lead Generation and Data Collection
You can collect a lot of data from visitors and generate leads. Maintaining a presence at a local trade show or a home show is not cheap and not as effective. Having a website allows you to maintain an online presence at a fraction of the cost and add prospects to your mailing list by offering a free download or guide. It will give you a way to keep in touch with potential customers. By adding a blog to your website, you should be able to find out the kind of content your site visitors want, and it will allow you to get more organic web traffic by writing on those topics.
6. Lower Acquisition Cost
Acquiring new customers through the traditional ways of advertising is much costlier as compared to the cost of acquiring customers online. In fact, it is estimated that you can gain new customers at just 1/10 of the cost as compared to the cost of acquiring customers through traditional channels. Also, by maintaining an online presence you have the chance to continuously refine your marketing methods as well as your website by keeping track of customer habits and using this information to make your marketing much more efficient over time.
7. Take Advantage of Web Rooming
Web rooming is a new concept and it’s the opposite of showrooming. This is the trend of customers using the Internet to do some basic research before they go to a brick and mortar store in order to make a purchase. Keep in mind that around 90% of sales still happen in the traditional manner but most people these days go online to do some research before they set foot in a brick and mortar store. Therefore, even if you do not sell anything online, you need to maintain a website to take advantage of this trend.
8. Better Customer Service
One big advantage of maintaining an online website is that it is accessible 24 x 7, unlike a brick and mortar store where employees are present only for around a third of the day. Once you hire customer service teams for your website, you can sell all around the globe at any time your potential customers want to buy. Local businesses can also use this in order to set up appointments or pre-sell items before a physical visit by potential customers.
9. Integration with Social Media
It won’t be wrong to say that one of the best ways to get more local leads is through social media. It is estimated that 70% households go online in order to buy local products and services, and one of the best ways for local businesses to reach these households is through a website that is integrated with social media. For instance, you can advertise on Facebook to a very specific audience in your local area and link the advertisement to your website. Just take a look at the number of people present on social media and you will quickly realize the importance of maintaining an online presence.
10. Brand Identity
If you do not want to create a full-fledged website, you should at least buy your domain name through one of the many registrars and have a basic landing page that has the contact information of your company. If you do not reserve your domain name, someone may buy your company domain name and build their own website around it. Therefore, it’s better to grab your company name and build a basic website in order to have control over your brand name.
There are a number of other reasons to build a great website for your local business. These days, customers expect all businesses to have a great website which means you will be meeting their expectations. Maintaining a website will also allow you to get your hands on some analytical data that can be used to grow your business further and take it to the next level.
When offering any kind of services, it is vital to maintaining a healthy online presence and a good local ranking. All this can be very useful if you want to be noticed by potential clients in your own region. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.
It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.
The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.
1. Make sure to register your business on Google
Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.
2. Include your city
Google My Business allows you to include the city where your activities take place. This will have a positive effect on local rankings. People who search for services in your area will be more likely to discover your website.
3. You can include more than one city for an even better local ranking
If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.
Once all this is completed, the traffic distribution will be adjusted. Depending on the location, customers will be redirected to the appropriate page. Your local ranking will improve greatly.
4. Stay active
Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work.
By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.
Top sales pros offer expert tips for using online marketing tools to attract, nurture and convert leads into paying customers for your small business. Many small business owners do some or all of their business in person, whether in a brick-and-mortar storefront or out in the field. Yet as more customers turn to the internet …
Follow This Rule To Get The Best Keywords For Your Google AdWords Campaign
Knowing the difference between long-tail keywords and short keywords is critical to setting up paid search ads for your small business.
If you’ve decided to spend money on a Google AdWords campaign, it’s important to understand what type of keywords will be most effective for your business. Knowing the difference between long-tail keywords and short keywords is critical. It’s also important to decide what type of words you will target.
Long-tail keywords are three or more words in length and usually more specific than shorter keywords.
“They typically signal a user with higher intent of conversion or purchase than someone searching with a broad, one- to two-word query,” he said. “Long-tail keywords are valuable to target because the user is asking more specifically for what the business is offering. The tradeoff is that search volume for these queries is usually smaller.”
For example, a short keyword search would be “plumbing repair.” Bidding for a broad, common keyword like this would be expensive due to all the competition. Plus, it might not be very effective. If someone uses this keyword, you don’t know where in the world they need plumbing repair or even what type of repair they need.
Consider instead a long-tail keyword like “emergency toilet repair Ottawa, On.” The user of this keyword has let you know exactly what service they’re looking for and where they’re located. Not only would this be an effective long-tail keyword target, it would actually be cheaper! There are fewer plumbers in Ottawa bidding for “emergency toilet repair” than there are plumbers in the world bidding for “plumbing repair.”
When deciding what type of keywords to target, we recommend focusing on keywords that have “commercial intent” first. “Look for keywords that have phrases like ‘[product] for sale’ or ‘buy [product],’”.
One easy, low-cost way to identify these types of long-tail keywords is by typing the broad “main keyword” into Google to see the suggested searches that auto-populate in the search bar. Google’s auto-populated suggestions are a good indicator of how to focus your Google AdWords campaign.