brand for small business

How to build an impressive brand for your small business?

Creating a strong brand can be challenging. This is especially true if you are in charge of a small business. However, there are some neat tips which will accelerate your progress and help you develop a brand which sends the right message.

There are five keys to success with your new brand – audience, efficiency, design, limits, and its name. Today’s article will cover them briefly.

brand for small business

You need to understand your audience

Before you begin building a brand, you must understand what and how your clients think. What are their needs? Why did they choose your small business to begin with? Do they have any particular habits?

You need to pay close attention to what your clients like, dislike, and the things that motivate them. Spend some time conducting research until you have a well-detailed profile of your customer. You might find some interesting connections between what you offer and what other people enjoy doing. Use the information to point brand’s development in the right directing. In addition to your products, add what people want.

Use your knowledge to achieve high efficiency

The four fundamentals to your preliminary preparation are:

  • Industry research
  • Brand identity
  • Choosing a logo
  • Integrating your brand’s story

Every little bit of information about your market is important – you need to carefully research the behavior of the competition, the customers’ culture, and the governments’ influence. You need to be consistent everywhere and at any time. By taking actions which please the customers and by constantly striving to improve, everyone will notice and remember you. Consistent communication will surely help build a strong name.

Create a fun and eye-catching design for your brand

brand for small business

It’s a question of the first impression – often, clients tend to stick around with the first company they see or like. If your industry has heavy competition, you will need to stick out or you will lose out on many potential customers.

This task is rather straightforward. You need to find an awesome and reliable graphics designer and share your preferences with him or her. You can have a great logo in no time, which will serve as a powerful lead magnet and have a great impact on future sales.

Do not limit your company and yourself by thinking like a small business

Because you can achieve so much more. Thinking like a small business and believing there are impossible things could seriously restrict your progress. It is 2018, and there are no limits to what a company can achieve. Everything is possible, and as we’ve seen countless times, even the smallest of businesses can turn into international leaders in their respective industries. Think big from the very get-go and plan in the long term.

Be wise when choosing a name

Use a catchy name, but do not risk choosing something people will want to avoid. Create a list of brand names and start removing the inappropriate or uninteresting ones. And remember – your name should focus on the most important elements of your small business. It should be able to communicate with your clients.

 

In an interview with Gary Vaynerchuk by Video Influencers, he explains in details some of the key tips to building a successful brand.

 

Do you want to develop your brand further? Our social media program could be useful for you.

advertise on LinkedIn

How to advertise on LinkedIn?

LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.

Advert types

advertising on LinkedIn

There are a number of ad types to choose on LinkedIn:

  • Sponsored content. It allows you to connect with other people on the platform by delivering your marketing messages
  • Sponsored inmail. With it, you have the option to customize your messages
  • Text Ads. They are either pay-per-click or pay-per-impression. There are four types: horizontal, long, square, and tall

Once you choose a type, you will have the option to target your audience.

Targeting options

advertising on LinkedIn

You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.

Location

It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.

Company names

You can target people working for specific brands. The options are four:

  • Past employees
  • Current employees
  • Both
  • Past, but not current

Target an industry

You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):

  • Agriculture (farming, fishery, dairy, ranching)
  • Arts (music, design, museums, photography, writing, editing, animation, videos)
  • Consumer goods (real estate, furniture, cosmetics, wine and spirits, electronics, food, containers, sports accessories)
  • Construction (glass, building materials, commercial real estate, construction, architecture, planning)
  • Corporate services (import and export, human resources, professional training, public relations, outsourcing, offshoring, events, security, marketing, advertising, logistics, market research)
  • Finance (investment management, banking, insurance, venture capital)
  • Government (judiciary, international affairs, telecommunications, defense, space programs, military, research, trade, law enforcement)
  • Tech (space programs, software, aviation, computer security, pharmaceuticals, internet, hardware)
  • Legal (legislative office, judiciary, law practice)
  • Manufacturing (consumer electronics, shipbuilding, automotive, furniture, renewable products, chemicals, energy, containers, plastic, wine and spirits, consumer goods, business supplies and equipment, textiles)
  • Media (fine art, publishing, libraries, entertainment, museums, marketing, computer games, newspapers, information services, online media, writing and editing, photography)
  • Healthcare (biotechnology, hospital and healthcare, medical practice, health, wellness, mental health, medical devices)
  • Organizations (consumer services, renewable products, organizations of different types, individual and family services, e-learning)
  • Travel and tourism (libraries, hospitality, museums, leisure, computer games, food, entertainment, gambling and casinos, music, drinks, restaurants, events, sports, writing, editing)
  • Services (food production, environment services, security and investigation, information, event organizing, consumer services and protection, translation and localization, travel, tourism)
  • Transportation (maritime, international trade, hospitality, logistics and supply chain, airlines, warehousing, import, export)

Next on the list is the company size.

advertising on LinkedIn

You can target people depending on the size of the company they work for. The number of employees can be:

  • Self-employed
  • 1-10
  • 11-50
  • 51-200
  • 201-500
  • 501-1,000
  • 1,001-5,000
  • 5,001-10,000
  • More than 10,000 employees

Job Function

advertising on LinkedIn

You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:

  • Accounting
  • Arts and design
  • Business development
  • Consulting
  • Education
  • Entrepreneurship
  • Finance
  • Marketing
  • Real estate
  • Research
  • Sales

Job seniority

You can target people depending on their influence. Here, you have nine options to choose from:

  • Unpaid
  • Owner
  • Training
  • Entry
  • Senior
  • Manager
  • Director
  • VP
  • CXO

Education

advertising on LinkedIn

If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:

  • The fields of study
  • You can choose any of these degrees: associates, bachelors, masters, Ph.D., MD, JP, PharmD, EdD
  • You can also target people by the skills they listed on their profiles

Groups

You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.

Years of experience

We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.

Audience

advertising on LinkedIn

The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.

The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.

 

There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.

With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.

advertising on LinkedIn

If you want to advertise on LinkedIn,  JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!

business website

5 crucial pieces of advice for your business website

For many clients, your website will be the first thing to make an impression. You need to make sure people are pleasantly surprised when they arrive. Many of us have a short attention span and will not stay for long on boring or hard to use pages. Keep your business website up to date by following these 5 tips.

Place your contact info somewhere easy to see

Every business website needs its contact page. After you create one, make sure to add a large button somewhere on the menu leading straight to it. If possible, add a box on the main page with the important things. Do not write them in a hard-to-find place. Instead, make sure they are easily visible the moment someone enters your website.

Here are the mandatory pieces of information:

  • Address;
  • Phone Number;
  • Email Address;
  • Working Hours.

Use top-quality photos and videos

business website

 

Low-quality photos are an indication of bad products and services. Most customers have high expectations, and will not tolerate such things. Whatever you do, even if it costs some extra money, be sure to use pictures with great quality. If you are certain in your skills, you can take photos yourself. If not, hire a professional photographer to do the job. Another great idea would be to buy images from stock banks.

The same advice goes for videos. Most users would prefer watching them instead of reading long and boring product descriptions. Not using any videos or having ones with bad quality are dire mistakes, and you should definitely avoid them.

Your business website needs to be mobile friendly

Almost everyone has a smartphone these days. And you need be certain – many people find using their phone way easier than their PC. They can view websites while lying on a bed, or riding on a bus, or even while hanging out with friends.

Websites which are not mobile friendly are going to have a rude awakening. So many potential clients can be lost. Never turn your back on this. Even if it costs extra, your website must be mobile friendly and easy to navigate through a smartphone.

Google sees mobile friendliness as something important and will help you rank better in the search results.

Do not spam

If there is one thing which annoys people a lot, it’s spam. They hate it. Never overflow with unnecessary content. Some clients will immediately drop all your credibility and leave without even getting to see your products.

What your content needs to do is answer basic questions. Things like the contact information, types of products, and the prices. Don’t focus too much on your history. Instead, focus on what the customers want to know.

Use calls to action

business website

Let’s say a new client has arrived at your business website and wants to learn more about you. Where do they go? What do they see? Perhaps your store to check out the products? Or your contact page for a personal call/email? You have some options regarding your online marketing plan.

Every client has needs and expectations. What you need to do is give a boost. Add a call to action and explain why your business is the right choice. How do you do that? Here are some ideas:

  • Add an email newsletter;
  • Read more buttons;
  • Links to social media;
  • A purchase button;
  • Form submission.

Add a call to action on your site and especially the main page. Like the one down below.

Online review setup

Do you need professional SEO services? We are here to help!

Dissatisfied customers

How to Win Back Unhappy Customers “The Easy Way”.

Let’s face it every now and then,  mistakes happen. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. This is a critical point for every business owner; rather than losing them, you should try and fix things. Here are a few good tips on how to recover unhappy  customers.

You Need to Listen

how to handle unhappy customersWe know that you are amazing at what you do, but remember perception is reality. When a customer perceives that their needs are not being met we need to put ourselves in their shoes, and listen to them. In the words of one of my favorite authors Steven Covey, seek first to understand, then to be understood. Be personal, let them know you understand their frustration and apologise for the way the experience made them feel.  Let them know that you value them as a customer and want to keep that relationship.

Go the extra mile…

customer loyalty

We have a policy of replace plus, where in most cases we will give the unhappy customer a full refund plus an equal value (e.g. gift card) to use in the future. This may not be possible for all businesses but you get the idea. You need to go above and beyond if you really value that customer. Just consider how much you spend on marketing to get new customers that should be a good indicator of how much to offer as a maximum compensation then use your discretion. But be taken advantage of and there is not need to immediately give away the farm so to speak. Many times the customer just wants to be heard so remember to start there.

Identify any GAPS in your business

Zap the Gap from Douglas Blackley

If you have truly actively listened to your customer, you will probably identify performance/system gaps within your business. This is the time to internally address these issues with your team to work on a solution to fix this as quickly as possible. Most of the time the fixes are easy and inexpensive. You don’t want to keep paying for the same problem repeatedly, that’s just bad business. Let them know what your next steps are so this won’t happen again, if it was simply a misunderstanding let them know the reason for the policy, practice or company procedure. Tie it to the greater good when possible i.e. laws, safety, specific limitations like geographic restrictions etc.

I have had great success in asking these unhappy customers to edit their review or submit a second review addressing how I dealt with the situation.

Next Steps: Implement an Ongoing Reputation Management Process to Your Business.

Let’s be real… online reviews are just as powerful today as word-of-mouth when it comes to your reputation and marketing  your business. Potential customers are researching online and reading reviews before deciding to choose to do business with you.

When a customer reads a bad review online and no comment from the owner they take the review for face value. You should practice replying to all online reviews whether they are good or bad. This will show gratitude to those customers who took the time to share their great experience with your business online and address poor review ratings.


Here are the top sites for online reviews that you should pay attention to:

  1. Google My Business
  2. Facebook
  3. Tripadvisor
  4. Yelp
  5. Foursquare

A good start is to register your business on each one of these review sites.

Online review setup

Next you should monitor these sites regularly for new reviews.

Click here to get access to a free online review management tool we use to get an alert every time someone submits a new review for us on the top review sites. We can also use this tool to monitor our top competitors to gain on your competitor intelligence.

 

 

Dissatisfied customers

How to recover dissatisfied customers?

Every now and then, you will do mistakes. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. Rather than losing them, you should try and fix things. Here are a few good tips on how to recover dissatisfied customers.

You need to be personal

Even if you are amazing at what you do, sooner or later, mistakes are going to happen. Even if you did nothing wrong, some people will blame you nevertheless. Conflicts with clients can always occur, and you need to be ready to deal with the issues.

One great way is to be personal. Send a letter or mail with an apology. If possible, you can invite the client back. There is nothing wrong with giving someone a second chance. You can get even more serious and send a hand-written letter instead. Attach a coupon to the note, and it’s likely the customer will come back.

There needs to be a big enough compensation

Many people will demand a full refund after a purchase. Sometimes that is the only way to go. However, if you are dealing with a loyal, long-term client, things can get a bit tricky. Do not save any expenses – give something extra. If it means saving someone valuable, there must be sacrifices. And, be unique. A simple present or a refund might not do. Instead, offer an amazing gift – one which will make your customers forget anything happened in the first place.

Improve the quality of your products

If your products or services lack in quality, you will need to deal with the issues quickly. Even if you fail to win back a specific customer, concentrate on improving. There will be more opportunities in the future. By giving the best services possible, you will prevent the appearance of new dissatisfied customers. After everything is better, you can try and send some emails to your past clientele. Your reputation will surely improve.

Dissatisfied customers have expectations

That is why you need to maintain a good level of communication with everyone. Do not make promises you can’t keep, but make sure people understand you clearly because some will still insist you made a huge pledge even if that is not true. By doing this, you will start a favorable conversation.

Giving your clients all the information they need, while being clear, will help set reasonable expectations. The chances you will lose someone or receive a bad review will be much smaller.

 

If you are interested in business-client relationships, Victor Antonio has a great video on that topic:

Do you need professional SEO and social marketing services? We are here to help. Check out everything we have to offer and do not hesitate to contact us should you need anything. Follow us on Facebook for regular news or tips regarding digital marketing.

Facebook ads

How to set up your Facebook ads

Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.

What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.

The main components are:

  • The title;
  • An image;
  • The text;
  • A call-to-action button.

How to set up your Facebook ads

Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.

When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.

You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.

The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.

Once everything is ready, begin your Facebook ads campaign and wait. Sooner or later, customers will notice you. You can also concider hiring an expert for the job. Also, check out these amazing Facebook ideas. Be sure to create a Facebook messenger chat widget on your website to further boost your social media interactions.

This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:

 

Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.

Google reviews

Tips for getting amazing Google reviews

We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.

While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.

1. Ask your best customers for a favor

The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.

2. Add review requests

When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.

3. Do not pay for reviews

This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.

4. Thank customers for their Google reviews

Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.

 

 

For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.

List of facebook Targeting

Lists of Facebook Targeting Categories

Are you doing Facebook Advertising? Then you know that the targeting of your ad can make a huge difference as to how your ad performs.  But sometimes you want to see what’s possible in one handy place before you start researching.  That’s what this post is for. It will help you set up your ads. We list:

Top Level

When you first navigate into the Detailed Targeting, you have 4 main options:  Demographics, Interests, Behaviors, and More Categories.

  • Demographics: Education, employment, household and lifestyle details.
  • Interests: Activities, Pages they have liked and closely related topics.
  • Behaviors: Reach people based on purchase behaviors or intents, device usage and more.
  • More Categories: Odd options like “Family Movie” and “Nail Care”

Demographics and Behaviors come from 3rd party data collected by companies like Axiom who specialize in collecting consumer data. That data is then matched to Facebook users anonymously to be able to build the audience that has those characteristics.

Facebook ad targeting has become very powerful in the type of segmenting that we are able to do. You can target using different Boolean operators so that you are excluding certain keywords or narrowing your audience by making sure they have all the keywords in their profiles.

Demographics

Education
Ethnic Affinity
Financial
Generation
Home
Life Events
Parents
Politics (US)
Relationship
Work

3rd Tier Under Education

Education Level
Associate degree
College grad
Doctorate degree
High school grad
In college
In grad school
In high school
Master’s degree
Professional degree
Some college
Some grad school
Some high school
Unspecified
Fields of Study (search for match)
Schools (search for match)
Undergrad Years (date range)

3rd Tier Under Ethnic Affinity

African American (US)
Asian American (US)
Hispanic (US – All)
Hispanic (US – Bilingual)
Hispanic (US – English dominant)
Hispanic (US – Spanish dominant)

3rd Tier Under Financial

Income

$100,000 – $125,000
$125,000 – $150,000
$150,000 – $250,000
$250,000 – $350,000
$30,000 – $40,000
$350,000 – $500,000
$40,000 – $50,000
$50,000 – $75,000
$75,000 – $100,000
Over $500,000

Net Worth

$1 – $100,000
$1,000,000 – $2,000,000
$100,000 – $200,000
$200,000 – $500,000
$500,000 – $750,000
$750,000 – $1,000,000

Liquid assets

$1-$24,999
$100K-$249K
$1MM-$2MM
$25,000-$49,999
$250K-$499K
$2MM-$3MM
$3MM+
$50,000-$99,999
$500K-$1MM
Over $2,000,000

3rd Tier Under Generation

Baby boomers (US)
Generation X
Millennials

3rd Tier Under Home

Home Ownership
First time homebuyer
Homeowners
Renters
Home Type
Apartment
Condo

Home value

$1,000,000 – $1,999,999
$100,000 – $199,999
$200,000 – $299,999
$300,000 – $499,999
$50,000 – $99,999
$500,000 – $699,999
$700,000 – $999,999
Less than $50,000
Over $2,000,000

Multi-family home

Property size

.26 – .59 acres
.60 – .99 acres
1 acre
11 – 20 acres
2 acres
21 – 40 acres
3 acres
4 acres
5 acres
6 – 10 acres
> 40 acres

Single

Square footage

1,000 – 1,249 sq. ft.
1,250 – 1,499 sq. ft.
1,500 – 1,749 sq. ft.
1,750 – 1,999 sq. ft.
2,000 – 2,499 sq. ft.
2,500 – 2,999 sq. ft.
3,000 – 3,499 sq. ft.
3,500 – 3,999 sq. ft.
4,000 – 4,999 sq. ft.
5,000 – 5,999 sq. ft.
6,000 – 6,999 sq. ft.
750 – 999 sq. ft.
Less than 750 sq. ft.

Year home built

1900-1909
1910-1919
1920-1929
1930-1939
1940-1949
1950-1959
1960-1969
1970-1979
1980-1989
1990-1999
2000-2010
>2011

Household Composition

Family-based Households
Grandparents
Housemate-based Households
New parents
Veterans in home
Working women
Young & hip
Young adults in home

3rd Tier Under Life Events

Anniversary within 30 Days
Away from family
Away from hometown
Friends of
Friends of Anniversary within 30 Days
Friends of Newly Engaged
Friends of Newlywed
Friends of Recently Moved
Friends of Upcoming Birthday
Long distance relationship
New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Upcoming birthday

3rd Tier Under Parents

All Parents

(0-12 months) New Parents
(01-02 Years) Parents with Toddlers
(03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children
(08-12 Years) Parents with Preteens
(13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children

Expectant parents

Parents (All)

Moms
Big-city moms
Corporate moms
Fit moms
Green moms
Moms of grade school kids
Moms of high school kids
Moms of preschool kids
New Moms
Soccer moms
Stay-at-home moms
Trendy moms

3rd Tier Under Politics (US)

Likely To Engage in Politics (Conservative)
Likely To Engage in Politics (Liberal)

Self reported

Donate to conservative political causes
Donate to liberal political causes
US Politics (Conservative)
US Politics (Liberal)
US Politics (Moderate)
US Politics (Very Conservative)
US Politics (Very Liberal)

3rd Tier Under Relationship

Interested In
Men
Men and Women
Unspecified
Women

Relationship Status

Civil Union
Complicated
Divorced
Domestic Partnership
Engaged
In a relationship
Married
Open Relationship
Separated
Single
Unspecified
Widowed

3rd Tier Under Work

Employers
Industries
Administrative
Architecture and Engineering
Arts, Entertainment, Sports and Media
Business and Financial Operations
Cleaning and Maintenance
Community and Social Services
Computer and Mathematics
Construction and Extraction
Education and Library
Farming, Fishing and Forestry
Food Preparation and Services
Government Employees
Healthcare and Medical
IT and Technical
Installation and Repair
Legal
Life, Physical, and Social Science
Management
Military
Nurses
Personal Care
Production
Protective Service
Retail
Sales
Temporary and Seasonal
Transportation and Moving
Veterans (US)
Job Titles
Office Type
Home office
Small business
Small office

Interests

Interests are based on the Fan Pages someone likes or specific things they have listed in their profile.

Because there can be many Page names that are a match, there is no way to list ALL the available interests. But there are more general “keyword” interests.

Facebook Interests keywords

You can also target the fans of another Facebook Page by typing the Page name in and seeing if there is a “match”. Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook (no setting can exclude a Page from targeting).

Fan Page keyword interest

Business and industry

Advertising
Agriculture
Architecture
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Design
Fashion design
Graphic design
Interior design
Economics
Engineering
Entrepreneurship
Health care
Higher education
Management
Marketing
Nursing
Online
Digital marketing
Display advertising
Email marketing
Online advertising
Search engine optimization
Social media
Social media marketing
Web design
Web development
Web hosting
Personal finance
Credit cards
Insurance
Investment
Mortgage loans
Real estate
Retail
Sales
Science
Small business
Entertainment
Games
Live events
Movies
Music
Reading
TV
Family and relationships
Dating
Family
Fatherhood
Friendship
Marriage
Motherhood
Parenting
Weddings
Fitness and wellness
Bodybuilding
Dieting
Gyms
Meditation
Nutrition
Physical exercise
Physical fitness
Running
Weight training
Yoga
Zumba
Food and drink
Alcoholic beverages
Beer
Distilled beverage
Wine
Beverages
Coffee
Energy drinks
Juice
Soft drinks
Tea
Cooking
Baking
Recipes
Cuisine
Chinese cuisine
French cuisine
German cuisine
Greek cuisine
Indian cuisine
Italian cuisine
Japanese cuisine
Korean cuisine
Latin American cuisine
Mexican cuisine
Middle Eastern cuisine
Spanish cuisine
Thai cuisine
Vietnamese cuisine
Food
Barbecue
Chocolate
Desserts
Fast food
Organic food
Pizza
Seafood
Veganism
Vegetarianism
Restaurants
Coffeehouses
Diners
Fast casual restaurants
Fast food restaurants

Hobbies and activities
Arts and music
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Current events
Home and garden
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Pets
Birds
Cats
Dogs
Fish
Horses
Pet food
Rabbits
Reptiles
Politics and social issues
Charity and causes
Community issues
Environmentalism
Law
Military
Politics
Religion
Sustainability
Veterans
Volunteering
Travel
Adventure travel
Air travel
Beaches
Car rentals
Cruises
Ecotourism
Hotels
Lakes
Mountains
Nature
Theme parks
Tourism
Vacations
Vehicles
Automobiles
Boats
Electric vehicle
Hybrids
Minivans
Motorcycles
RVs
SUVs
Scooters
Trucks
Shopping and fashion
Beauty
Beauty salons
Cosmetics
Fragrances
Hair products
Spas
Tattoos
Clothing
Children’s clothing
Men’s clothing
Shoes
Women’s clothing
Fashion accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount stores
Luxury goods
Online shopping
Shopping malls
Toys
Sports and outdoors
Outdoor recreation
Boating
Camping
Fishing
Hiking
Horseback riding
Hunting
Mountain biking
Surfing
Sports
American football
Association football (Soccer)
Auto racing
Baseball
Basketball
College football
Golf
Marathons
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball
Technology
Computers
Computer memory
Computer monitors
Computer processors
Computer servers
Desktop computers
Free software
Hard drives
Network storage
Software
Tablet computers
Consumer electronics
Audio equipment
Camcorders
Cameras
E-book readers
GPS devices
Game consoles
Mobile phones
Portable media players
Projectors
Smartphones
Televisions

Behaviors

Automotive
Motorcycle
Purchased
New
Used
New vehicle buyers (Near market)
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
New vehicle shoppers (In market)
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge RAM
Dodge car
Fiat
Ford car
Ford truck
GMC
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
MINI
Mazda
Mercedes-Benz
Mitsubishi
Nissan
Porsche
Subaru
Toyota
Volkswagen
Volvo
New vehicle shoppers (Max in market)
All
Style
Crossover Vehicle
Entry/Economy/Compact
Full-size SUV
Full-size Sedan
Hybrid/Alternative Fuel
Luxury SUV
Luxury Sedan
Midsize Car
Minivan
Pickup Truck
Small/Mid-size SUV
Sports Car/Convertible
Owners
Aftermarket
Auto parts
Auto parts and accessories
Auto service buyer
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge RAM
Dodge car
Fiat
Ford car
Ford truck
GMC
Honda
Hummer
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
MINI
Mazda
Mercedes
Mercury
Mitsubishi
Nissan
Pontiac
Porsche
Saab
Saturn
Subaru
Suzuki
Toyota
Volkswagen
Volvo
Purchased
0-6 months ago
13-24 months ago
25-36 months ago
37-48 months ago
7-12 months ago
Over 48 months ago
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
Vehicle age
0 – 1 year old
11 – 15 years old
16 – 20 years old
2 years old
3 years old
4 – 5 years old
6 – 10 years old
Over 20 years old
Vehicle price
$20,000 – $30,000
$30,000 – $40,000
$40,000 – $50,000
$50,000 – $75,000
Less than $20,000
Over $75,000
Purchase type
Vehicle price
Buy new (In market)
Buy new (Near market)
Buy new or used (In market)
Buy new or used (Near market)
Buy used (In market)
Lease (In market)
Used vehicle buyers (In market)
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible

B2B
Company size
1,000-4,999 Employees
10-49 Employees
100-499 Employees
5,000+ Employees
50-99 Employees
500-999 Employees
Less Than 10 Employees
Industry
Agriculture
Business Services
Construction
Consumer Services
Cultural & Recreation
Education
Finance
Government
Healthcare
Hospitality & Travel
Insurance
Legal
Logistics & Transportation
Manufacturing
Media & Internet
Real Estate
Restaurant
Retail
Telecommunications
Wholesale Trade
Seniority
Executive/C-Suite
Mid-Management
Charitable donations
All charitable donations
Animal welfare
Arts and cultural
Cancer Causes
Children’s Causes
Environmental and wildlife
Health
Political
Religious
Veterans
World relief
Consumer Classification
India
(A+B) Affinity for Mid-High Value Goods – India
Digital activities
Operating System Used
Primary OS Windows 10
Canvas Gaming
Average Engagement
Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Plays 6 out of 7 days
Plays 7 out of 7 days
Played game in last 14 days
Played game in last 3 days
Played game in last 7 days
Played game yesterday
Console gamers
Event creators
FB Payments (All)
FB Payments (Higher than average spend)
FB Payments (Recent)
Facebook Page Admins
Internet Browser Used
Primary Browser: Chrome
Primary Browser: Firefox
Primary Browser: Internet Explorer
Primary Browser: Opera
Primary Browser: Safari
Operating System Used
Primary OS Mac OS X
Primary OS Windows 7
Primary OS Windows 8
Primary OS Windows Vista
Primary OS Windows XP
Photo uploaders
Primary email domain
AOL Email Addresses
Apple Email Addresses
Gmail Users
Hotmail Email Addresses
MSN.com Email Addresses
Yahoo Email Addresses
Small business owners
Technology early adopters
Technology late adopters
Unity Plugin
Expats
Expats (All)
Expats (Argentina)
Expats (Australia)
Expats (Austria)
Expats (Bangladesh)
Expats (Brazil)
Expats (Cameroon)
Expats (Canada)
Expats (Chile)
Expats (China)
Expats (Colombia)
Expats (Egypt)
Expats (Ethiopia)
Expats (France)
Expats (Germany)
Expats (Greece)
Expats (Hong Kong)
Expats (Hungary)
Expats (India)
Expats (Indonesia)
Expats (Ireland)
Expats (Israel)
Expats (Italy)
Expats (Japan)
Expats (Kenya)
Expats (Malaysia)
Expats (Mexico)
Expats (Morocco)
Expats (Nepal)
Expats (New Zealand)
Expats (Nigeria)
Expats (Pakistan)
Expats (Peru)
Expats (Philippines)
Expats (Poland)
Expats (Portugal)
Expats (Puerto Rico)
Expats (Romania)
Expats (Russia)
Expats (Saudi Arabia)
Expats (Senegal)
Expats (Serbia)
Expats (Singapore)
Expats (South Africa)
Expats (South Korea)
Expats (Spain)
Expats (Switzerland)
Expats (Turkey)
Expats (UAE)
Expats (UK)
Expats (US)
Expats (Venezuela)
Expats (Vietnam)
Financial
Banking
Credit union member
National bank customers
Regional bank customers
Investments
Full-Service Investors
Highly likely investors
Independent Investors
Likely investors
Personal investments
Real estate investments
Semi-Independent Investors
Spending methods
1 Line of Credit
2 Lines of Credit
3 Lines of Credit
4 Lines of Credit
5 Line of Credit
6 Lines of Credit
7 Lines of Credit
8 Lines of Credit
9 Lines of Credit
Active credit card user
Any card type
Bank cards
Credit card high spenders
Debit card
Gas, department and retail store cards
High-end department store cards
Premium credit cards
Primarily cash
Primarily credit cards
Travel and entertainment cards
Job role
Corporate executives
Farmers
Financial professionals
Media
Radio
Internet
Internet/Satellite
Television
Action shows
Adventure shows
Animals shows
Auto Racing shows
Auto shows
Baseball shows
Biography shows
Childrens shows
Comedy shows
Cooking shows
Docudrama shows
Drama shows
Educational shows
Entertainment shows
Health shows
Historical Drama shows
History shows
Home improvement shows
Horror shows
Law shows
Motorsports shows
News shows
Outdoors shows
Public Affairs shows
Reality shows
Religious shows
Romance shows
Science Fiction shows
Sitcom shows
Sports Event shows
Sports Talk shows
Travel shows
Western shows
Mobile Device User
All Mobile Devices by Brand
Alcatel
Amazon
Kindle Fire
Apple
iPad 1
iPad 2
iPad 3
iPad 4
iPad Air
iPad Air 2
iPad Mini 1
iPad Mini 2
iPad Mini 3
iPhone 4
iPhone 4S
iPhone 5
iPhone 5C
iPhone 5S
iPhone 6
iPhone 6 Plus
iPhone 6S
iPhone 6S Plus
iPod Touch
Asus
Fonepad
MeMO Pad
Transformer Pad
BlackBerry
Bold 9700
Curve 8520
Curve 9220
Curve 9320
Cherry Mobile
Google
Nexus 10
Nexus 5
Nexus 7
HTC
HTC One
Huawei
Karbonn
LG
G3
LG G2
Optimus L3
Optimus L5
Optimus L7
Lava
Micromax
Motorola
Nokia
2700 Classic
5130 XpressMusic
Asha
Asha 200
Asha 302
Asha 305
Asha 311
C1-01
C3
Lumia 1020
Lumia 1320
Lumia 1520
Lumia 520
Lumia 625
Lumia 630
Lumia 720
Lumia 900
Lumia 920
X2-01
Samsung
Alpha
Champ
Galaxy Ace
Galaxy Ace 2
Galaxy Grand
Galaxy Grand 2
Galaxy Mini
Galaxy Note
Galaxy Note 3
Galaxy Note 4
Galaxy Note II
Galaxy Pocket Duos
Galaxy Pocket Plus
Galaxy S 4 Mini
Galaxy S Advance
Galaxy S Duos
Galaxy S II
Galaxy S III
Galaxy S III Mini
Galaxy S4
Galaxy S5
Galaxy S6
Galaxy Tab
Galaxy Tab 2
Galaxy Tab 3
Galaxy Tab 4
Galaxy Tab Pro
Galaxy Tab S
Galaxy Y
Galaxy Y Duos
Sony
Xperia E
Xperia M
Xperia P
Xperia S
Xperia SL
Xperia SP
Xperia T
Xperia U
Xperia Z
Xperia Z Ultra
Xperia Z1
Xperia Z2
Xperia Z3
Xperia ZL
Xperia ZR
Tecno
XOLO
Xiaomi
ZTE
Tecno
XOLO
Xiaomi
ZTE
All Mobile Devices by Operating System
All Android devices
All iOS devices
Windows Phones
All mobile devices
Feature phones
Network Connection
2G (US)
2G Connection
3G (US)
3G Connection
4G (US)
4G Connection
WiFi Connection
New smartphone and tablet owners
Smartphone Owners
Smartphones and tablets
Tablet Owners
Purchase behavior
Business purchases
Business marketing
Maintenance, repair and operations
Buyer profiles
Coupon users
DIYers
Fashionistas
Foodies
Gadget enthusiast
Gamers
Green living
Healthy and fit
Outdoor enthusiasts
Shoppers
Skiing, golfing and boating
Spa enthusiasts
Sportsmen
Trendy homemakers
Clothing
Men’s
Accessories
Big and tall apparel
Business apparel
Jeans
Men’s fashion & apparel buyers
Seasonal
Fall seasonal shoppers
Spring seasonal shoppers
Summer seasonal shoppers
Winter seasonal shoppers
Women’s
Accessories
Business apparel
Fine jewelry
High-ticket apparel and accessories
Jewelry
Low-ticket apparel and accessories
Luxury brand apparel
Luxury retailers
Mid-ticket apparel and accessories
Plus sizes
Women’s shoes
Womens fashion & apparel buyers
Young women’s apparel
Food and drink
Alcoholic beverages
Bakery
Beverages
Cereal
Children’s food
Condiments and dressings
Cooking supplies
Dairy and eggs
Fresh & Healthy
Frozen food
Grocery shopper type
Health food
Home Cooking & Grilling
Meat and seafood
Soup
Sweets and snacks
Vegetarian
Health and beauty
Allergy relief
Antiperspirants & deodorants
Beauty products and accessories
Cosmetics
Cough and cold relief
Fragrance
Hair care
Health & wellness buyers
Men’s grooming
Oral care
Over-the-counter medication
Pain relief
Skin care
Sun care
Vitamins
Vitamins and supplements
Home and garden
Entertaining
Home improvement
Home renovation
Organization
Tools
Household products
Cleaning supplies
Food storage
Green cleaners and supplies
Laundry supplies
Kids products
Baby care
Baby toys
Children’s products
Pet products
Cat food and products
Cat owners
Cat products
Dog food and products
Dog owners
Dog products
Other pet products
Pet care products
Pet products
Purchase habits
Above average spending
Offline buyers
Online buyers
Purchase types
Appliances & accessories
Arts and crafts
Baby products
Beauty accessories
Books
Childrens apparel
Collectibles
Consumer electronics buyers
Cosmetics
Electronics
Gift products
Gifts and flowers
Gifts and party supplies
High-end home decor
Home furnishing and accessories
Home office
Low-end home decor
Men’s apparel
Music and videos
Restaurant
Senior products
Shoes
Small and home office products
Software
Specialty foods and gifts
Sports and outdoors
Tools and electronics
Toys
Travel supplies
Upscale travel and services
Women’s apparel
Sports and outdoors
Cycling
Fishing
Fitness
Golf and tennis
Hiking and camping
Hunting
Running
Winter sports
Store types
Department stores
Discount department store
High-end retail
Low-end department store
Luxury Store
Subscription services
Auto insurance online
Higher education
Mortgage online
Prepaid debit cards
Satellite TV
Technology
Kindle eReader
Use an eReader
Residential profiles
Length of residence
Likely to move
New mover
Recent homebuyer
Recent mortgage borrower
Seasonal and Events
Baseball 2015
College Football (US)
Cricket Enthusiasts
Fall Football (US)
Professional Football (US)
Rugby (2015)
Travel
All frequent travelers
Business travelers
Business travelers (International)
Business travelers (US)
Casino vacations
Commuters
Cruises
Currently traveling
Family vacations
Frequent International Travelers
Frequent flyers
Leisure travelers
Personal travelers (International)
Personal travelers (US)
Returned from trip 1 week ago
Returned from trip 2 weeks ago
Timeshares
Used travel app (1 month)
Used travel app (2 weeks)
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(A) Affinity for High Value Goods – India
Family Movie
Fast Food
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