How to get conversions for less on AdWords
In 2018, AdWords PPC is still one of, if not the most powerful marketing platform you can use to drive new customers to your business. Whether you are an agency running campaigns for clients or your own business, you’re probably missing some easy wins if you are not fully utilizing buyer intent keywords aka long-tail keywords as part of your overall campaign strategy.
What exactly are “buyer intent keywords”?
Buyer intent keywords (or commercial intent keywords) are slightly different from the normal keywords you may already be using. They’re different because they attract people who are further down the sales funnel; they’re usually more knowledgeable about theirs needs and solutions available therefore more likely to make a purchase or sign up to your service.
As an advertiser, this means better conversion rates and often lower CPAs (Cost per Acquisition) and a more profitable campaign
Below we have listed our most commonly used buyer intent keywords. We see great results from them across several industries and adding them is now one of our best practices when creating campaigns.
Their use may be dependent on your specific product or service, but you’ll usually see good results from their implementation wherever possible.
We recommend testing the different match types for best optimization but phrase match has been most success for us.
25 Commercial Intent Keywords
- buy [product/service name]
- get [product/service name]
- where to buy [product/service name]
- [product/service name] suppliers
- [product/service name] discount
- [product/service name] coupon
- [product/service name] deal
- best [product/service name]
- buy [product/service name] online
- [product/service name] review
- [product/service name] promo code
- [product/service name] sale
- I want a [product/service name]
- [product/service name] [specific variant] i.e: dentist for kids
- where can I buy [product/service name]
- online [product/service name] store
- [product/service name] near me
- [product/service name] [dream customer location]
- [product/service name] direct
- buy [product/service name] [dream customer location]
- [product/service name] for sale
- [product/service name] to buy
- [product/service name] companies
- [product/service name] in stock
- Best + [product/service name] + [ in year ]
In summary, any keyword phrase that includes your product or service and an action word should bring you visitors closer to the end of the sales funnel. Test these out and let us know if they work for you.
Creating a strong brand can be challenging. This is especially true if you are in charge of a small business. However, there are some neat tips which will accelerate your progress and help you develop a brand which sends the right message.
There are five keys to success with your new brand – audience, efficiency, design, limits, and its name. Today’s article will cover them briefly.
You need to understand your audience
Before you begin building a brand, you must understand what and how your clients think. What are their needs? Why did they choose your small business to begin with? Do they have any particular habits?
You need to pay close attention to what your clients like, dislike, and the things that motivate them. Spend some time conducting research until you have a well-detailed profile of your customer. You might find some interesting connections between what you offer and what other people enjoy doing. Use the information to point brand’s development in the right directing. In addition to your products, add what people want.
Use your knowledge to achieve high efficiency
The four fundamentals to your preliminary preparation are:
- Industry research
- Brand identity
- Choosing a logo
- Integrating your brand’s story
Every little bit of information about your market is important – you need to carefully research the behavior of the competition, the customers’ culture, and the governments’ influence. You need to be consistent everywhere and at any time. By taking actions which please the customers and by constantly striving to improve, everyone will notice and remember you. Consistent communication will surely help build a strong name.
Create a fun and eye-catching design for your brand
It’s a question of the first impression – often, clients tend to stick around with the first company they see or like. If your industry has heavy competition, you will need to stick out or you will lose out on many potential customers.
This task is rather straightforward. You need to find an awesome and reliable graphics designer and share your preferences with him or her. You can have a great logo in no time, which will serve as a powerful lead magnet and have a great impact on future sales.
Do not limit your company and yourself by thinking like a small business
Because you can achieve so much more. Thinking like a small business and believing there are impossible things could seriously restrict your progress. It is 2018, and there are no limits to what a company can achieve. Everything is possible, and as we’ve seen countless times, even the smallest of businesses can turn into international leaders in their respective industries. Think big from the very get-go and plan in the long term.
Be wise when choosing a name
Use a catchy name, but do not risk choosing something people will want to avoid. Create a list of brand names and start removing the inappropriate or uninteresting ones. And remember – your name should focus on the most important elements of your small business. It should be able to communicate with your clients.
In an interview with Gary Vaynerchuk by Video Influencers, he explains in details some of the key tips to building a successful brand.
Do you want to develop your brand further? Our social media program could be useful for you.
https://www.loomly.com/15-day-free-trial with this graphic.