local rank on Google

Here are the 3 most important factors for your local rank on Google

If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it.

You need to be significant

You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.

For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.

Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.

This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.

Next, benefit from the distance between you and your clients

You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.

Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.

Last, you need to become prominent

local rank on Google

Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.

Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.

Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.

Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.

More Leads

SEO tricks for more leads and sales

People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work. More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.

More Leads

It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.

With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.

 

 

The five useful SEO tricks for more leads are:

  1. Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website.
  2. Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.

Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:

  1. You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you.
  2. Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
  3. Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys.

 

For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.

Is Your Website PCI Compliant

Is Your Website PCI Compliant?

With all the buzz about PCI compliance deadlines looming in 2018, we’ve had a few clients ask us what they should do to make their websites PCI compliant. In this article, we’ll clear up some misconceptions about PCI compliance and explain what it is, why it’s so important and what needs to be done to make your website PCI compliant, if need be.

What Is PCI Compliance?

The Payment Card Industry Data Security Standard (PCI DSS) main purpose is to make personal card holder information more secure and to protect consumer data as well as prevent security breaches. PCI compliance applies to all businesses that accept major credit card payments (American Express, Discover, JCB, MasterCard, Visa).  Businesses and organizations fall under four different levels of compliance; each level is based on transaction volumes per year and also how the card data is collected, handled and stored electronically.

  • Level 1: over 6 million card transactions
  • Level 2: 1 to 6 million card transactions
  • Level 3: 20,000 to 1 million card transactions
  • Level 4: less than 20,000 card transactions

How Much Does PCI Compliance Cost?

Obtaining a compliance certification can cost anywhere from $1,000 to $50,000 USD per year. It seems like a hefty fee, but beware that non compliance is even costlier. Non compliance can make your business vulnerable to security data breaches; you are also responsible for costs of replacing credit cards, and you may even have to pay some pretty hefty fines in some instances.

Why Is PCI Compliance So Important in 2018?

PCI compliance ensures security for credit card handling for both the merchant and the card holder. It minimizes security breaches and identity theft. If your business is not PCI compliant, you might no longer be able to accept credit card payments which means a huge loss of potential and existing customers.

PCI Compliant Website

How to make a website PCI compliant

If your website is taking money or receiving donations of any kind via credit card then, YES, you should be PCI Compliant.

Here are some easy steps you can take to ensure you’re being compliant.

1. Build and Maintain a Secure Network

  • Install and maintain a firewall

  • Change the default passwords supplied by vendors for systems and security parameters

  • Store shared passwords in a secure location like Lastpass

2. Protect Your Users’ Credit Card Data

  • All users’ card data should be securely stored

  • Cardholder data should be securely transmitted or stored across public networks

3. Have an Ongoing Vulnerability Management Program

  • All systems should be protected against malware using up-to-date antivirus programs

  • All systems and applications developed should be secure and regularly maintained

4. Strong Data Access Measures

  • Cardholder data should be restricted to authorized employees of your business

  • Implement a way to identify and authenticate parties that access your systems

  • Restrict physical access to cardholder data

5. Ensure Network Integrity

  • Track and monitor access to all cardholder data and network resources

  • Test network security regularly to ensure its integrity

6. Information Security Policy

  • Put in place an information security policy

Final Thoughts on PCI compliance

Your goal should be to create a memorable experience that provides value for your customers, every time a customer accesses your website. PCI compliance may not directly be a part of your business, however, if your user’s credit card information is compromised as a result of visiting your website, it can create a negative reputation of your organization that can be hard to bounce back from.

 

lies about SEO

15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.

There will be instant results.

Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.

Getting to page one is enough.

That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.

Older domains take priority in search results.

It does not matter which website is older. The important thing is which one has better content and SEO.

Keyword research is useless.

Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.

Do not bother doing guest posting.

Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.

Only links from government sites count.

While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.

Having a lot of links is all that matters.

Quality over quantity. A few great links can go a long way while many low-quality ones will little to help.

SEO is only possible when your website is absolutely ready.

You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.

Great content is all you need.

While having amazing pages is important, you won’t go far without SEO or a marketing plan.

Every link is good.

Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.

There must be new content all the time.

Quality over quantity. Doing one post per week is more than enough.

Blogs are useless.

Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.

Internal links are useless.

They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.

Who cares about the mobile versions of websites? They are not important.

Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.

Why even bother doing SEO? Who cares?

Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.

Stay wary of these lies about SEO and proceed with caution.

 

Java Logix can help you learn more about SEO.

Website Visitors

These are the things every visitor wants to know immediately after visiting your website

You need to adjust and optimize your website in such a way that your visitors can have an easy access to everything they need. However, you can’t just put everything on the front page. So what should take priority? How can you help all the website visitors?

What exactly are you selling?

You need to be very clear with this. People visit your website for a reason. If they are left to guess it themselves, you will probably lose most of them.

What are the benefits for your clients?

You need to show how your products work. It is very important to point out all the potential benefits for the people who might make a purchase. You can also give some examples. “This product can easily fix…” or “Our services are great for people who want to…”

At what cost?

Next on the list are all the costs. They might be a lot, so if you position a large “PRICES” button somewhere on the main page, everything would be perfect.

In what way is your brand special?

It is vital to have a strong brand. Customers will always trust brands with a good reputation as well as stay away from the unknown ones. Brand means trust.

Also, your brand needs to be unique. Having a strong and different identity will give you an edge over your competitors. For this, you can create an “About me” page. Put it somewhere in the main menu.

A video by Entrepreneur explains just how important your brand is:

The website visitors should be able to easily navigate through all the pages.

Some people might have difficulties with browsing online. Others have small attention spans. Some are in a hurry. Whatever the reason is, you will need to make sure your website is clear and easy to use. Design it in such a way, so that everyone can switch from one page to another and find what they are seeking in a matter of seconds. Any additional delays will just harm your business.

Are there any people or companies who have used your services and were happy?

If the answer is yes, then post about it. Visitors will always want some form of proof that you can deliver great results. Show everyone that your past clients got what they wanted and were grateful for your hard work.

Website Visitors

Can people trust you?

Do whatever you can to build trustworthy relationships. Nowadays, many clients suspect even the smallest things.

You should be able to easily contact your website visitors.

Last but not least, there is the “Contact” button. Add every method you are currently using. You should have an email address, phone number, physical location, Facebook or Twitter pages, and so on. Make sure that website visitors can easily find this button. The main menu would be a great location.

 

These are eight of the most important things that you absolutely must have on your main page. Website visitors will want to know a lot about you, and the easier it is for them to navigate through the pages or learn valuable information – the better results you will accomplish.

 

For more useful tips and professional help regarding SEO, you can always count on Java Logix.

Advertising on Instagram

Do you need help to start advertising on Instagram?

Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.

Advertising on Instagram

It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.

One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.

A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.

Here are three amazing tips you could use to start advertising on Instagram

  1. There are many cool features you could use. You can add directions about your business, have great accessibility to your customers, or use Instagram’s analytic tools to set up ad campaigns. Combine this with Facebook, and you’ve got yourself a nice, solid basis for future marketing strategies;
  2. Share more photos and be active. Consistency is very important. Focus all your efforts on your marketing strategy. While advertising on Instagram, always make sure to post images of your work, or products, or events. Never share images without mentioning your business or related activities.
  3. Promote your posts. After you make and share a post, you will need to promote it. The process is rather simple. Just below the photo, you will find the option Promote. Once you click on it, choose your goals. They could be more website visitors or calls. By doing this, you can choose how the promotion will work.

 

These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.

 

For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.

headline templates

Use These Headline Formulas That Work To Get More Engagement With Your Content

There is an infinite number of ways you can write a headline. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

1. How to (mundane task) That (rewarding benefit)

Examples:

  • How to Get a Mortgage That Cuts Your Monthly Payments in Half
  • How to Write Content That Glues Your Reader to the Page
  • How to Generate Tons of Leads tons of Qualified Leads from Your
  • Website

2. (number) (descriptive language) Ways to Beat (problem)

Examples:

  • 11 Stupidly Simple Ways to Beat the High Cost of Living
  • 18 Highly Effective Ways to Make $1,000 in 10 Days
  • 7 Lightning Fast Ways to Drive More Traffic to Your Website

3. Who Else Wants (benefit)

Examples:

  • Who Else Wants More Traffic with Less Effort?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants an Incredible Website That Triples Your Sales?

4. The Secret of (benefit)

Examples:

  • The Secret of Getting Your Home Loan Approved
  • The Secret of Gaining More Influence
  • The Secret of Getting Coffee Stains Out

5. Here is a Method That is Helping (target audience) to (benefit)

Examples:

  • Here is a Method That is Helping Broke Homeowners Out of Debt
  • Here is a Method That is Helping Bloggers Gain 100,000 Visitors Per Months
  • Here is a Method That is Helping Ordinary People Make an Extra Income

6. Little Known Ways to (value)

Examples:

  • Little Ways to Increase Your Social Influence Online
  • Little Known Ways to Market Your Business on Yelp
  • Little Known Ways to Sell More Products on Amazon

7. Get Rid of (problem) Once and For All

Examples:

  • Get Rid of Your Smoking Habit Once and For All
  • Get Rid of Yellow Teeth Once and For All
  • Get Rid of Money Losing Ways Once and For All

8. Here’s a Quick Way to (solve a problem)

Examples:

  • Here’s a Quick Way to Optimize Your Website for SEO
  • Here’s a Quick Way to Get More Traffic from Yahoo Business Listings
  • Here’s a Quick Way to Set Up Strategic Partnerships

9. Now You Can (have something desirable) (great circumstance)

Examples:

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Relax on a Beach and Not Worry About Your Flight Home
  • Now You Can Fix Your Computer Without Spending a Dime

10. (do something) like (world class example)

Examples:

  • Earn Money Like Warren Buffet
  • Be an Influencer like Tony Robbins
  • Hit a Serve like Andy Murray

11. What Everybody Ought to Know About (value)

Examples:

  • What Everybody Ought to Know About Blogging
  • What Everybody Ought to Know About Responsive Web Design
  • What Everybody Ought to Know About Making Money Using Yahoo!

Headline templates swipe files

get listed on google

Do You Want To Get Your Business Listed On Google Maps?

Follow These 3 Easy Steps to Get Started

Adding your small business information to Google My Business [GMB] can automatically put your company location on Google Maps.

Ever wondered how local businesses pop up on Google Maps? What’s the process to add your business, so customers can find you on their smartphones and computers?

ottawa seo

It’s actually pretty easy—and free! Well, it will cost you a couple of minutes that’s all.

You can quickly get your business on Google Maps via your Google My Business profile.

Google My Business is Google’s listings tool that allows you to manage your company’s full Google presence one dashboard.

You will be able to do things like:

  • Edit hours of operation and company information
  • Share photos
  • Respond to online reviews
  • Run local ads
  • Create and manage a simple webpage
  • View actionable insights about visitors

google my business dashboard

Once you claim your business’s listing, any information you enter into your Google My Business profile is automatically posted to the search engine as well as Google’s other sites and tools like Google Maps and Google+. There’s no need to juggle separate profiles or logins.


To get your business on Google Maps—and help it be more visible when potential customers are searching for businesses in their area—follow these steps:

1. Claim your free Google My Business listing.

Check first to make sure you don’t already have existing profiles, or that someone else hasn’t wrongly claimed your listing.

2. Populate your profile with information about your location.

You’ll rank higher in local search if you include tidbits like what street, neighbourhood and city you’re located in. Spend some time to select your business category and include info about your products or services.

3. Encourage your customers to give reviews.

Businesses with lots of positive Google reviews not only often rank higher in local search but also have a higher click-through rate. Reviews are a great help to searchers when deciding which business to choose when they’re looking for nearby products and services.

 

For more on these and other Google My Business basics, feel free to contact us.

GDPR Post

GDRP

What is it and what you should know to keep your business compliant.

With GDPR just around the corner, I have been getting lots of emails and calls and notice many businesses are still struggling with what they need to do to ensure compliance.

GDPR Complant Marketing

The GDPR regulation is based on 6 main principles designed to strengthen the rights of EU data subjects regarding how their data is processed.

  • Lawfulness, fairness and transparency
  • Purpose limitations
  • Data minimisation
  • Accuracy
  • Storage limitations
  • Integrity and confidentiality

For businesses and marketers the real opportunity here is not just compliance, but using this regulatory change to build and maintain trust with your target audience.

But let’s make sure we’ve got the basics right. Check out this short 3-minute video I found that best describes the impending EU legislation and the 6 principles at its core. It explains how to achieve compliance and covers what you need in preparation for the 25th May deadline.

Let me know your thoughts in the comments below.

WordPress Security